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For Companies At a Glance
- Tasks: Lead CRM campaigns to boost customer engagement and retention.
- Company: Join a dynamic team focused on enhancing customer experiences in the financial services sector.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make a real impact by shaping customer relationships and driving loyalty.
- Qualifications: Experience in CRM or email marketing, strong analytical skills, and project management abilities required.
- Other info: Equal opportunities employer; all applications welcome.
The predicted salary is between 28800 - 48000 £ per year.
Are you a data-driven marketer with a passion for enhancing customer experiences? My client is seeking a CRM Marketing Manager to lead the strategy, development, and execution of customer relationship management campaigns that drive engagement and retention.
Key Responsibilities:
- Develop and execute CRM strategies to improve customer lifecycle performance, engagement, and loyalty.
- Manage and optimise email marketing campaigns, including segmentation, personalisation, and A/B testing.
- Analyze customer data to identify trends and opportunities, ensuring targeted and impactful communications.
- Collaborate with cross-functional teams to align CRM initiatives with business objectives.
- Monitor campaign performance, providing actionable insights and recommendations for continuous improvement.
What We’re Looking For:
- Proven experience in a CRM or email marketing role, ideally within a B2C or financial services environment.
- Strong analytical skills and proficiency in CRM tools and platforms.
- Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines.
- A customer-focused mindset with the ability to create engaging, tailored communications.
Due to the high amount of interest that we receive for each of our roles unfortunately we cannot respond to each application individually, therefore if you do not hear back from one of our consultants you have not been shortlisted for this role.
Please note that our client is an equal opportunities Employer and adheres to all relevant legislation and offer services regardless of age, race, sex, disability or religious belief.
CRM Marketing Manager employer: Focus Search and Selection
Contact Detail:
Focus Search and Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest CRM tools and platforms. Being well-versed in popular software like Salesforce or HubSpot can give you an edge, as it shows you're ready to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific campaigns where your insights led to improved customer engagement.
✨Tip Number 3
Network with professionals in the CRM and marketing space. Attend industry events or webinars to connect with others and learn about best practices, which can help you stand out during interviews.
✨Tip Number 4
Prepare to discuss your project management experience. Highlight instances where you've successfully managed multiple campaigns simultaneously, demonstrating your ability to prioritise and meet deadlines effectively.
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing. Use specific examples that demonstrate your analytical skills and project management abilities, particularly in a B2C or financial services context.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for enhancing customer experiences. Discuss how your previous roles have prepared you to develop and execute effective CRM strategies, and mention any successful campaigns you've managed.
Highlight Analytical Skills: In your application, emphasise your proficiency with CRM tools and your ability to analyse customer data. Provide examples of how you've used data to drive engagement and improve campaign performance.
Showcase Collaboration Experience: Mention any experience you have working with cross-functional teams. Highlight how you’ve aligned CRM initiatives with broader business objectives, as this is crucial for the role.
How to prepare for a job interview at Focus Search and Selection
✨Showcase Your Analytical Skills
As a CRM Marketing Manager, you'll need to demonstrate your strong analytical skills. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve customer engagement in previous roles.
✨Highlight Your Project Management Experience
This role requires excellent project management skills. Share instances where you've successfully managed multiple campaigns or projects simultaneously, detailing how you prioritised tasks and met deadlines.
✨Prepare for Technical Questions
Familiarise yourself with the CRM tools and platforms mentioned in the job description. Be ready to discuss your experience with these technologies and how you've leveraged them to optimise email marketing campaigns.
✨Demonstrate a Customer-Focused Mindset
The ability to create engaging, tailored communications is crucial. Prepare examples of how you've developed customer-centric strategies in the past, focusing on how these initiatives improved customer loyalty and retention.
