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- Tasks: Lead and deliver innovative marketing strategies for a growing law firm.
- Company: Established law firm with a dynamic and collaborative culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a senior role with visibility and responsibility.
- Qualifications: 5+ years in marketing, ideally in legal or professional services.
- Other info: Exciting environment with opportunities to engage with senior leadership.
The predicted salary is between 36000 - 60000 £ per year.
Hours: Full-time, 37.5 hours per week
Location: Hybrid with travel to other offices in Farnham and Reading
We are working with a well-established and growing law firm that is seeking an experienced Marketing Manager to lead and deliver its firm-wide marketing and business development strategy. This is a senior, hands-on role offering real influence across the firm. You will work closely with Partners, Department Heads and senior leadership to raise the firm's profile, strengthen client relationships and support sustainable growth across all practice areas. If you thrive in a partner-led professional services environment and enjoy combining strategic thinking with practical delivery, this role offers genuine variety, responsibility and visibility.
The Marketing Manager will have full responsibility for the firm's marketing and business development activity, both strategic and operational, managing campaigns, budgets, agencies and stakeholders while ensuring consistent brand delivery.
Your role:
- Strategy & Planning
- Develop and deliver the firm's overall marketing and business development strategy alongside the Marketing Partner and CFO
- Work with Department Heads to create and implement annual marketing and BD plans
- Manage the firm's marketing budget and ensure effective allocation of resources
- Analyse market data and research to identify growth opportunities
- Track, analyse and report on firm-wide and departmental marketing activity and ROI
- Firm-Wide Marketing & Business Development
- Act as a key liaison with Partners and stakeholders across the firm
- Create and deliver targeted marketing campaigns, events and engagements
- Use client data to drive segmented and highly targeted marketing activity
- Manage and develop the firm's client database as a marketing intelligence tool
- Support fee earners with client follow-up, cross-selling opportunities and relationship development
- Lead directory submissions and ensure deadlines are met
- Advise on pitch strategy, prepare pitch materials, manage rehearsals and conduct debriefs
- Ensure brand consistency and house style across all marketing materials
- Advertising, Direct Marketing & Sponsorship
- Manage all advertising activity for the firm
- Oversee the end-to-end delivery of marketing events and seminars
- Coordinate newsletters, mailshots and campaign communications
- Develop brochures and promotional materials (digital and print)
- Website, Digital & Social Media
- Manage and develop the firm's website, ensuring content remains current and effective
- Oversee SEO and PPC activity through external digital agencies
- Work with departments to create engaging content for the website and social media
- Manage social media channels including LinkedIn, Twitter/X, Facebook and Instagram
- Train and encourage fee earners on social media best practice
- PR, Reputation & CSR
- Act as first point of contact for all media enquiries
- Build and maintain relationships with local and national media
- Identify and coordinate PR opportunities and legal commentary
- Support the firm's CSR programme and community engagement
- Events
- Organise and attend client, referrer and hospitality events
- Coordinate networking opportunities for fee earners
- Attend events as a brand ambassador for the firm
About You
- 5+ years' experience in a marketing role, ideally within legal/professional services
- Strong understanding of marketing and business development in a partner-led environment
- Confident stakeholder manager, comfortable working with senior partners
- Excellent written and verbal communication skills
- Highly organised with the ability to manage multiple priorities
- Creative thinker with a strong eye for content and audience engagement
- Experience managing agencies, budgets and events (in-person and virtual)
- Proficient in MS Office with strong digital marketing experience
Marketing Manager employer: Focus Resourcing
Contact Detail:
Focus Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Remember, it’s all about who you know, and personal connections can often lead to job opportunities.
✨Show Off Your Skills
When you get the chance to meet with potential employers, make sure to showcase your marketing expertise. Bring along examples of successful campaigns you've managed or innovative strategies you've implemented. This is your time to shine and demonstrate how you can add value to their firm!
✨Tailor Your Approach
Every firm is different, so tailor your pitch to align with their specific needs and culture. Research the firm’s recent marketing efforts and think about how you can enhance their strategy. This shows that you’re not just looking for any job, but that you’re genuinely interested in contributing to their success.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and submit your application – we can’t wait to see what you bring to the table!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in marketing and business development, especially in a partner-led environment. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in managing campaigns and working with senior stakeholders. We love a good story!
Showcase Your Creativity: As a Marketing Manager, creativity is key! Include examples of innovative marketing strategies you've implemented or campaigns you've led. We want to see how you think outside the box and engage audiences effectively.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Focus Resourcing
✨Know Your Stuff
Before the interview, dive deep into the law firm's background, their marketing strategies, and recent campaigns. Familiarise yourself with their brand voice and values. This will not only help you answer questions more effectively but also show that you're genuinely interested in the firm.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in managing marketing campaigns, budgets, and stakeholder relationships. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for the interviewers to see your impact.
✨Ask Smart Questions
Think of insightful questions to ask during the interview. Inquire about the firm's current marketing challenges or how they measure the success of their campaigns. This demonstrates your strategic thinking and shows that you're already considering how you can contribute.
✨Be Ready to Discuss Trends
Stay updated on the latest marketing trends, especially in the legal sector. Be prepared to discuss how you would leverage digital marketing, social media, and data analytics to enhance the firm's visibility and client engagement. This will position you as a forward-thinking candidate.
