At a Glance
- Tasks: Lead innovative digital marketing campaigns and collaborate with diverse teams to drive results.
- Company: Dynamic tech company focused on brand growth and customer engagement.
- Benefits: Flexible work options, generous leave, wellness initiatives, and performance bonuses.
- Why this job: Join a creative team and make a real impact in the digital marketing space.
- Qualifications: Experience in campaign marketing, strong analytical skills, and proficiency in digital tools.
- Other info: Supportive environment with opportunities for professional growth and community involvement.
The predicted salary is between 36000 - 60000 £ per year.
Our client is seeking an experienced Digital Marketing Manager to join their dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning. This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.
Our client requires a highly motivated, energetic candidate with the ability to thoroughly research and own the paid digital components of the role, supported by strong foundational Google expertise.
Key Responsibilities:- Develop and execute integrated marketing campaigns
- Collaborate cross-functionally with internal stakeholders
- Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment
- Manage the full campaign lifecycle
- Oversee campaign budgets and forecasting performance
- Utilise data and analytics to inform audience segmentation, targeting strategies, and message development
- Lead, coach, and mentor a Campaign Executive
- Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency
- Safeguard brand integrity across all marketing communications, maintaining consistency in tone
- Support PR and communications activities
- Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives
- Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment
- Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes
- Strong copywriting and communication skills
- Highly analytical and data-driven
- Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)
- Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs
- Excellent project management and organisational skills, with meticulous attention to detail
- Collaborative, proactive, and adaptable
- Staff management experience
- Flexible working arrangements, including the option to work from home
- 29 days of annual leave, plus access to Perkbox benefits and wellbeing initiatives
- Three annual charity days to support community engagement
- Discretionary annual bonus aligned with individual and company performance
- Life insurance provided following completion of probation
- A professional and collaborative environment that values innovation, excellence, and career development
Digital Marketing Manager in London employer: Focus Resourcing
Contact Detail:
Focus Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the hunt for a new role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table, especially when it comes to data-driven strategies and innovative approaches.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing efforts. Be ready to discuss how you can enhance their brand awareness and customer acquisition strategies using your expertise in Google Analytics and marketing automation.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with campaign management, data-driven strategies, and any relevant tools like Google Analytics. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your ability to drive results.
Showcase Your Analytical Skills: Since this role is highly analytical, make sure to include examples of how you've used data to inform your marketing decisions. We love candidates who can optimise campaigns based on insights, so don't hold back on sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Focus Resourcing
✨Know Your Campaigns Inside Out
Before the interview, make sure you can discuss specific campaigns you've managed. Be ready to explain your role, the strategies you used, and the results achieved. This shows your hands-on experience and understanding of what it takes to drive successful marketing initiatives.
✨Showcase Your Data Skills
Since this role is highly analytical, prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've segmented audiences or optimised campaigns based on analytics. This will demonstrate your ability to leverage data for better outcomes.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally. Think of examples where you've collaborated with sales, product, or content teams to achieve campaign goals. This will show that you're not just a lone wolf but someone who thrives in a team environment.
✨Be Ready to Discuss Budget Management
Prepare to talk about your experience managing campaign budgets. Be specific about how you've forecasted performance and ensured ROI. This will illustrate your commercial acumen and ability to handle financial aspects of marketing effectively.