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- Tasks: Lead and deliver innovative marketing strategies for a growing law firm.
- Company: Established law firm with a dynamic and collaborative culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in a senior role with visibility and responsibility.
- Qualifications: 5+ years in marketing, ideally within legal or professional services.
- Other info: Exciting opportunity to work closely with senior leadership and develop your career.
The predicted salary is between 36000 - 60000 £ per year.
Hours: Full-time, 37.5 hours per week
Location: Hybrid with travel to other offices in Farnham and Reading
We are working with a well-established and growing law firm that is seeking an experienced Marketing Manager to lead and deliver its firm-wide marketing and business development strategy. This is a senior, hands-on role offering real influence across the firm. You will work closely with Partners, Department Heads and senior leadership to raise the firm's profile, strengthen client relationships and support sustainable growth across all practice areas. If you thrive in a partner-led professional services environment and enjoy combining strategic thinking with practical delivery, this role offers genuine variety, responsibility and visibility.
The Marketing Manager will have full responsibility for the firm's marketing and business development activity, both strategic and operational, managing campaigns, budgets, agencies and stakeholders while ensuring consistent brand delivery.
Your role:
- Strategy & Planning
- Develop and deliver the firm's overall marketing and business development strategy alongside the Marketing Partner and CFO
- Work with Department Heads to create and implement annual marketing and BD plans
- Manage the firm's marketing budget and ensure effective allocation of resources
- Analyse market data and research to identify growth opportunities
- Track, analyse and report on firm-wide and departmental marketing activity and ROI
- Firm-Wide Marketing & Business Development
- Act as a key liaison with Partners and stakeholders across the firm
- Create and deliver targeted marketing campaigns, events and engagements
- Use client data to drive segmented and highly targeted marketing activity
- Manage and develop the firm's client database as a marketing intelligence tool
- Support fee earners with client follow-up, cross-selling opportunities and relationship development
- Lead directory submissions and ensure deadlines are met
- Advise on pitch strategy, prepare pitch materials, manage rehearsals and conduct debriefs
- Ensure brand consistency and house style across all marketing materials
- Advertising, Direct Marketing & Sponsorship
- Manage all advertising activity for the firm
- Oversee the end-to-end delivery of marketing events and seminars
- Coordinate newsletters, mailshots and campaign communications
- Develop brochures and promotional materials (digital and print)
- Website, Digital & Social Media
- Manage and develop the firm's website, ensuring content remains current and effective
- Oversee SEO and PPC activity through external digital agencies
- Work with departments to create engaging content for the website and social media
- Manage social media channels including LinkedIn, Twitter/X, Facebook and Instagram
- Train and encourage fee earners on social media best practice
- PR, Reputation & CSR
- Act as first point of contact for all media enquiries
- Build and maintain relationships with local and national media
- Identify and coordinate PR opportunities and legal commentary
- Support the firm's CSR programme and community engagement
- Events
- Organise and attend client, referrer and hospitality events
- Coordinate networking opportunities for fee earners
- Attend events as a brand ambassador for the firm
About You
- 5+ years' experience in a marketing role, ideally within legal/professional services
- Strong understanding of marketing and business development in a partner-led environment
- Confident stakeholder manager, comfortable working with senior partners
- Excellent written and verbal communication skills
- Highly organised with the ability to manage multiple priorities
- Creative thinker with a strong eye for content and audience engagement
- Experience managing agencies, budgets and events (in-person and virtual)
- Proficient in MS Office with strong digital marketing experience
Marketing Manager in Wokingham employer: Focus Resourcing Group
Contact Detail:
Focus Resourcing Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Wokingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your expertise and creativity, especially for a role like Marketing Manager where visual impact matters.
✨Tip Number 3
Prepare for interviews by researching the firm thoroughly. Understand their marketing strategies, recent campaigns, and overall brand message. This will help you tailor your responses and show that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Marketing Manager in Wokingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in marketing and business development, especially in a partner-led environment. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in managing campaigns and working with senior stakeholders. Let us know why you’re excited about joining our team!
Showcase Your Creativity: As a Marketing Manager, creativity is key! Include examples of innovative marketing strategies you've implemented in the past. We love seeing fresh ideas, so don’t hold back on showcasing your creative flair in your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows us you're keen on joining StudySmarter!
How to prepare for a job interview at Focus Resourcing Group
✨Know Your Marketing Strategy
Before the interview, make sure you understand the firm's current marketing strategy and how it aligns with their business goals. Research their recent campaigns and be ready to discuss how you can contribute to enhancing their brand visibility and client relationships.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully managed relationships with senior stakeholders in previous roles. Highlight your experience in a partner-led environment and how you’ve navigated complex dynamics to achieve marketing objectives.
✨Be Data-Driven
Familiarise yourself with key metrics that demonstrate the effectiveness of marketing campaigns. Be prepared to discuss how you've used data analysis to identify growth opportunities and improve ROI in past positions.
✨Demonstrate Your Creative Thinking
Think of innovative marketing ideas that could benefit the firm. Whether it's a unique event concept or a fresh approach to social media engagement, showcasing your creativity will set you apart and show that you're ready to take on the hands-on aspects of the role.
