Skincare Consultant

As a Counter Manager, you are a brand ambassador. Through your engaging style, you will actively drive and increase your business, encouraging all Beauty Consultants to achieve their sales targets. By leading and coaching your Team, you will ensure that all clients receive a personalised luxury service. Through your passion for the brand, you will demonstrate an attitude that benefits the brand at all times. You will develop and build your client base through recruiting new domestic and international clientele. As well as bringing incremental business, you will ensure to increase retention through clientelling thus building brand loyalty. The brand is a pioneer in phyto-cosmetology, that draws from the power of plants to offer effective products that meet the needs of all skin and hair types. We sell skincare, makeup and fragrance and launched its own haircare brand.

MAIN RESPONSIBILITIES

• SALES

• To lead and coach your team to ensure all Team Members, along with yourself are aware of and achieve or exceed sales targets, as set by your Line Manager.
• Managing NSV budgets and ordering within time limits.
• To proactively sell products and provide a luxury standard of service to customers.
• To proactively link sell across product categories, to increase average pound sale (A£S) and average unit sale (AUS).
• Preparing and organising activity on counter monthly with Area Manager approval.
• Booking Beauty Room events.
• All admin to be completed accurately off or on counter and in a timely manner.
• To leverage on your emotional intelligence by means of consistently exercising your storytelling skills through educating your clients to our heritage and values.
• To be able to identify and depict each client’s intent behind their visit and maximise all sales opportunities through your brand knowledge and sales technique.
• KPI: To achieve sales targets, achieve AUS and A£S targets.

• To proactively manage all Team Members, identifying coaching and development opportunities and support with training and guidance.
• To manage stock levels, working in partnership with the Area Manager to ensure that there are sufficient levels.
• To proactively grow your business through events, appointments and return bookings.
• To ensure all operational and administrative tasks are complete and to the best of your ability.
• KPI: Managing individual Beauty Consultants performance proactively through Area Manager support.

• To be knowledgeable on all products and be able to propose personalised products to clients and confidently and appropriately overcome any objections.
• Demonstrate products on clients by means of skincare consultations, make-overs, protocols and confidently explain the benefits of each product.
• Recruiting new customers to the brand through traffic stopping.
• To identify, understand and reformulate the client needs.
• To develop personal relationships with clients and to gain loyalty.
• Ensure all customers are captured on database through SMILE or registration card, following GDPR guidelines.
• To educate clients on products and the brand.
• KPI: To achieve CRM and services targets as set by company.
• To monitor stock levels, report any issues to the Line Manager and ensure that there are sufficient levels.
• To participate in merchandise management and ensure that it is in line with corporate guidelines.
• To conduct all assigned operational and administrative tasks including rotas and sickness reporting.
• To be a brand ambassador and representative at all times.
• To adhere to all Company procedures and policies, as outlined in the employee handbook.
• To build relationships with store management and adhere to all store policies and procedures.
• To carry out any additional duties as directed by the management team.

In order to be successful in this role, you will be:

• A Manager with proven sales background in Premium Beauty.
• Tenacious; willing to go the extra mile to ensure the customer leaves having received the very best in luxury service.
• Driven and results orientated; seeking out ways to continually grow the business through events and counter activity.
• Self-confident; you will be able to approach and engage with customers at ease, using your strong selling skills to chase that extra sale. You will be able to demonstrate skincare and make-up application knowledge, and through excellent communication skills, be able to identify key items that would suit the customers’ needs.
• Immaculately groomed and presented; you will embody the elegance that customers have come to identify with our brand.