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For Companies At a Glance
- Tasks: Drive growth in connectivity by creating sales materials and training BDMs.
- Company: Award-winning tech scale-up valued at £1bn with over 30,000 customers.
- Benefits: Competitive salary plus commission, dynamic work environment, and career development opportunities.
- Why this job: Make a real impact on connectivity products while developing your telecoms expertise.
- Qualifications: 3-5 years in telecoms/connectivity with strong product knowledge and training experience.
- Other info: Join a supportive team and enjoy a mix of strategy and frontline sales enablement.
The predicted salary is between 45000 - 55000 £ per year.
Drive growth across Focus Group’s connectivity portfolio in a high-impact role, working closely with the Head of Connectivity to support and enable BDMs. You’ll play a key part in increasing adoption, revenue, and margin through hands-on commercial support and sales enablement.
Principal Responsibilities
- Sales Enablement & Frontline Support
- Create and maintain sales enablement materials, including battlecards, objection handlers, ROI calculators, and competitive guides.
- Deliver regular product and commercial training sessions to BDMs and regional teams.
- Act as the primary commercial support contact for connectivity opportunities, providing guidance on complex deals and tender responses.
- Support BDMs with customer presentations, deal qualification, and sales playbook implementation.
- Revenue Growth & Account Development
- Identify upsell and cross-sell opportunities through white space analysis across the existing customer base.
- Support targeted sales campaigns for new business and account penetration.
- Collaborate with BDMs on strategic opportunities to improve win rates.
- Track and report on pipeline health, campaign performance, and conversion metrics.
- Escalate barriers to sales success with actionable recommendations.
- Go-to-Market Execution
- Manage the rollout of new connectivity products, working closely with Product, Marketing, and Sales teams.
- Implement go-to-market plans with clear timelines, deliverables, and agreed messaging.
- Ensure adoption of connectivity campaigns and materials by the sales teams.
- Market Intelligence & Insights
- Monitor industry trends, competitor activity, and regulatory changes, including PSTN/WLR switch-off impacts.
- Gather customer feedback and sales team insights through regular engagement.
- Maintain up-to-date knowledge of wholesale supplier capabilities and market positioning.
Essential
- 3–5 years’ experience in telecoms/connectivity with strong product knowledge of Broadband and Ethernet products, including SOGEA, FTTP, and Leased Lines.
- Experience creating sales enablement materials and delivering training.
- Proven ability to support B2B sales teams and handle commercial queries.
- Strong project management, organisational, and communication skills.
- Comfortable working autonomously within defined strategic objectives.
Desirable
- Previous experience in proposition management, product marketing, or sales enablement.
- Knowledge of Focus Group connectivity suppliers (Gamma, Giacom, ITS, PXC, IP River).
- Understanding of business connectivity regulatory landscape.
- Experience with CRM and quoting systems.
- Confident in delivering presentations and workshops.
Why Join Focus?
This role offers a mix of strategy, commercial support, and frontline sales enablement, providing strong ownership and variety. You’ll directly influence the adoption and success of Focus Group’s connectivity products while developing your expertise in telecoms solutions, sales enablement, and go-to-market execution—all within a supportive and ambitious team environment.
Sales Enablement Manager (Connectivity) in Shoreham-by-Sea employer: Focus Group
Contact Detail:
Focus Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Enablement Manager (Connectivity) in Shoreham-by-Sea
✨Tip Number 1
Network like a pro! Get out there and connect with people in the telecoms and connectivity space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a portfolio of your sales enablement materials or any training sessions you've delivered. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews. Remember, actions speak louder than words!
✨Tip Number 3
Prepare for those interviews! Research the company and its products thoroughly. Be ready to discuss how your experience aligns with their needs, especially around revenue growth and account development. Tailor your answers to show you understand their market and challenges.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. Make sure to highlight your relevant experience in telecoms and your ability to support BDMs effectively. Let’s get you on board!
We think you need these skills to ace Sales Enablement Manager (Connectivity) in Shoreham-by-Sea
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sales Enablement Manager role. Highlight your experience in telecoms and sales enablement, and show us how you can drive growth in our connectivity portfolio.
Showcase Your Skills: We want to see your project management and communication skills shine through. Use specific examples from your past roles to demonstrate how you've successfully supported B2B sales teams and created impactful sales materials.
Be Authentic: Let your personality come through in your application. We’re looking for someone who fits well with our team culture, so don’t be afraid to show us what makes you unique and passionate about this role.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker. We can’t wait to hear from you!
How to prepare for a job interview at Focus Group
✨Know Your Stuff
Make sure you brush up on your knowledge of telecoms and connectivity products, especially Broadband and Ethernet. Familiarise yourself with terms like SOGEA, FTTP, and Leased Lines, as well as the specific offerings from Focus Group's suppliers. This will show that you're not just interested in the role but also understand the industry.
✨Prepare Sales Enablement Materials
Since the role involves creating sales enablement materials, think about what you would include if you were in the position. Prepare examples of battlecards, objection handlers, or ROI calculators that could be useful for BDMs. This will demonstrate your proactive approach and creativity during the interview.
✨Showcase Your Training Skills
Be ready to discuss your experience in delivering training sessions. Think of specific examples where you've successfully trained teams or individuals. Highlight your communication skills and how you adapt your style to different audiences, as this is crucial for the role.
✨Discuss Market Insights
Stay updated on current industry trends and competitor activities. Be prepared to share your thoughts on how these factors could impact Focus Group's connectivity portfolio. This shows that you’re not only focused on the role but also have a strategic mindset that aligns with their goals.