At a Glance
- Tasks: Drive growth in connectivity products and support sales teams with training and resources.
- Company: Award-winning tech scale-up valued at £1bn with over 30,000 customers.
- Benefits: Competitive salary plus commission, dynamic work environment, and career development opportunities.
- Other info: Join a supportive team and enjoy a mix of strategy and hands-on sales support.
- Why this job: Make a real impact on product adoption and revenue while growing your telecoms expertise.
- Qualifications: 3-5 years in telecoms/connectivity with strong product knowledge and sales enablement experience.
The predicted salary is between 45000 - 60000 € per year.
Drive growth across Focus Group’s connectivity portfolio in a high-impact role, working closely with the Head of Connectivity to support and enable BDMs. You’ll play a key part in increasing adoption, revenue, and margin through hands-on commercial support and sales enablement.
Principal Responsibilities
- Sales Enablement & Frontline Support
- Create and maintain sales enablement materials, including battlecards, objection handlers, ROI calculators, and competitive guides.
- Deliver regular product and commercial training sessions to BDMs and regional teams.
- Act as the primary commercial support contact for connectivity opportunities, providing guidance on complex deals and tender responses.
- Support BDMs with customer presentations, deal qualification, and sales playbook implementation.
- Revenue Growth & Account Development
- Identify upsell and cross-sell opportunities through white space analysis across the existing customer base.
- Support targeted sales campaigns for new business and account penetration.
- Collaborate with BDMs on strategic opportunities to improve win rates.
- Track and report on pipeline health, campaign performance, and conversion metrics.
- Escalate barriers to sales success with actionable recommendations.
- Go-to-Market Execution
- Manage the rollout of new connectivity products, working closely with Product, Marketing, and Sales teams.
- Implement go-to-market plans with clear timelines, deliverables, and agreed messaging.
- Ensure adoption of connectivity campaigns and materials by the sales teams.
- Market Intelligence & Insights
- Monitor industry trends, competitor activity, and regulatory changes, including PSTN/WLR switch-off impacts.
- Gather customer feedback and sales team insights through regular engagement.
- Maintain up-to-date knowledge of wholesale supplier capabilities and market positioning.
Essential
- 3–5 years’ experience in telecoms/connectivity with strong product knowledge of Broadband and Ethernet products, including SOGEA, FTTP, and Leased Lines.
- Experience creating sales enablement materials and delivering training.
- Proven ability to support B2B sales teams and handle commercial queries.
- Strong project management, organisational, and communication skills.
- Comfortable working autonomously within defined strategic objectives.
Desirable
- Previous experience in proposition management, product marketing, or sales enablement.
- Knowledge of Focus Group connectivity suppliers (Gamma, Giacom, ITS, PXC, IP River).
- Understanding of business connectivity regulatory landscape.
- Experience with CRM and quoting systems.
- Confident in delivering presentations and workshops.
Why Join Focus?
This role offers a mix of strategy, commercial support, and frontline sales enablement, providing strong ownership and variety. You’ll directly influence the adoption and success of Focus Group’s connectivity products while developing your expertise in telecoms solutions, sales enablement, and go-to-market execution—all within a supportive and ambitious team environment.
Sales Enablement Manager (Connectivity) employer: Focus Group
Focus Group is an award-winning tech scale-up that offers a dynamic and supportive work environment, perfect for those looking to make a significant impact in the telecoms industry. With a competitive salary structure, commission opportunities, and a strong emphasis on employee growth through training and development, you will thrive in a culture that values innovation and collaboration. Join us to be part of a rapidly growing company with over 30,000 customers, where your contributions directly influence our success and your career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Manager (Connectivity)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the telecoms and connectivity space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! When you get the chance to meet hiring managers or team members, bring along examples of your previous work, like sales enablement materials or training sessions you've delivered. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their connectivity portfolio and think about how you can contribute to increasing adoption and revenue. Tailor your answers to show how your experience aligns with their needs—this will make a great impression!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you on board!
We think you need these skills to ace Sales Enablement Manager (Connectivity)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Sales Enablement Manager role. Highlight your telecoms/connectivity experience and any relevant sales enablement materials you've created.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've supported B2B sales teams and delivered training sessions in the past.
Showcase Your Project Management Skills:Since this role involves managing various projects, be sure to mention your project management experience. Talk about how you've successfully implemented go-to-market plans or rolled out new products.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Focus Group
✨Know Your Stuff
Make sure you brush up on your knowledge of telecoms and connectivity products, especially Broadband and Ethernet. Familiarise yourself with terms like SOGEA, FTTP, and Leased Lines, as these will likely come up during the interview.
✨Showcase Your Training Skills
Since delivering training sessions is a key part of the role, prepare to discuss your experience in creating sales enablement materials and conducting training. Bring examples of battlecards or objection handlers you've developed to demonstrate your hands-on approach.
✨Be Ready to Discuss Strategy
Think about how you would manage the rollout of new connectivity products. Be prepared to share your ideas on go-to-market plans and how you would ensure adoption by sales teams. This shows you can think strategically and execute effectively.
✨Highlight Your Project Management Skills
This role requires strong organisational skills, so be ready to talk about your project management experience. Share specific examples of how you've tracked and reported on pipeline health or campaign performance in previous roles.
