Sales Development Representative
Sales Development Representative

Sales Development Representative

Birmingham Full-Time 25000 - 35000 ÂŁ / year (est.) No home office possible
Focus Group

At a Glance

  • Tasks: Make 80-100 calls daily to generate appointments for our sales team.
  • Company: Join a fast-growing tech company with a supportive culture.
  • Benefits: Earn ÂŁ25k base salary plus OTE, with career progression opportunities.
  • Why this job: Kickstart your sales career and build skills for a six-figure future.
  • Qualifications: No experience needed; just bring your attitude and determination.
  • Other info: Enjoy a collaborative environment with training and mentorship.

The predicted salary is between 25000 - 35000 ÂŁ per year.

Start Your Tech Sales Career | Business Development Executive

No Experience Required | ÂŁ25k + ÂŁ30-35k OTE | Promote to ÂŁ50k+ Within 2 Years

Ready to trade your current job for a six-figure sales career? We\’ll show you how.

What Is This Job Really?

This is your first step into B2B tech sales where you\’ll build the fundamental skills that every successful salesperson needs.

This is an outbound telesales role, you\’ll be on the phone daily, calling UK businesses to generate appointments for our senior sales team.

What you\’ll be doing:

  • Make 80-100+ calls per day to business decision-makers
  • Introduce Focus Group\’s technology solutions across Telecoms, IT, Cyber Security, and Mobile
  • Qualify prospects and secure face-to-face or virtual meetings for our Business Development Managers
  • Track your conversations and opportunities in our CRM
  • Work toward daily and weekly activity targets
  • Push through rejection and stay motivated

This is where every great salesperson starts. You\’ll develop the core skills – prospecting, communication, resilience, and work ethic – that will serve you throughout your entire sales career.

Yes, you\’ll hear \”no\” more than \”yes.\” Yes, it\’s hard work. But this is where you prove you\’ve got what it takes and build the foundation for a six-figure career in B2B sales.

Why Start Here? The Career Opportunity

Focus Group has a track record of taking people with zero sales experience and developing them into top-earning sales professionals.

What Our People Have Achieved

From Zero to Hero:

  • Mohan joined in Jan 2023 with no sales experience. Within 2.5 years generated ÂŁ1.3m in sales, promoted to BDM, now trains new starters and signed our biggest partner deal ever

Award Winners:

  • Emma joined July 2024 fresh from travelling. 8 months later ÂŁ70k revenue generated, ÂŁ500k pipeline built, and nominated as a finalist for National Sales Awards 2025

Leadership Track:

  • Ronan started as a BDE in Aug 2022 (first job after uni). Within 12 months promoted to Team Leader. His team generated ÂŁ2m+ profit in year one and doubled it the following year

These aren\’t once-in-a-lifetime stories. They\’re what happens when hungry, coachable people commit to the process.

Your Earning Potential

Year 1 as BDE:

  • Base salary ÂŁ25,000
  • Realistic first-year OTE ÂŁ30-35k
  • High performers ÂŁ38-42k

Year 2+ as BDM (typical promotion timeline 12-24 months):

  • First-year BDM OTE ÂŁ50-60k
  • Experienced BDM average ÂŁ80-100k
  • Top BDM performers ÂŁ120k+

Career Path:

  • BDE (12-24 months) → BDM
  • BDE (12-24 months) → Customer Engagement
  • BDE (12-24 months) → BDE Team Lead

Note: Progression depends on both performance and time in role. You\’ll need to consistently achieve targets and demonstrate readiness before advancing.

What Makes a Great BDE?

We\’re not looking for experience. We\’re looking for attitude and character.

You’ll thrive here if you:

  • Handle rejection well – 50+ \”no\’s\” per day won\’t break your spirit
  • Stay coachable – You take feedback, adapt quickly, and want to improve
  • Work with urgency – High call volumes and daily targets don\’t intimidate you
  • Communicate confidently – Clear, professional phone manner that builds rapport
  • Think long-term – You see this as a career foundation, not a short-term gig
  • Stay hungry – Money, progression, and proving yourself motivates you

Background doesn\’t matter. We\’ve hired successful BDEs from retail, hospitality, call centres, customer service, sports coaching, and fresh graduates. What matters is your mindset. charisma and enthusiasm.

What Focus Group Offers You

Proper training, not sink-or-swim:

  • Structured onboarding program covering products, pitch, objection handling
  • Weekly sales training sessions
  • Mentorship from experienced BDMs who\’ve been in your shoes
  • Clear performance framework so you always know where you stand

Company perks:

  • Company pension scheme
  • Wellbeing support and employee assistance program
  • Perks platform with retail discounts
  • Regular team socials, nights out, and incentive events (go-karting, Top Golf, etc)

Work environment:

  • Collaborative, high-energy sales floor
  • Supportive team culture where colleagues become friends
  • Recognition for top performers (awards, bonuses, shout-outs)

Scale and stability:

  • ÂŁ1bn company valuation
  • 30,000+ customers across the UK
  • 1,300+ employees in 20 offices
  • One of the UK\’s fastest-growing tech companies

Realistic Expectations

Focus Group offers a genuine career pathway, but let\’s be clear not everyone makes it to six figures. The success stories above represent our top performers who showed exceptional commitment, resilience, and drive.

Most people who succeed here:

  • Put in 3-6 months of consistent hard work before seeing real results
  • Stay coachable and continuously improve their approach
  • Build thick skin and don\’t take rejection personally
  • Show up everyday ready to hit the phones with energy

If you\’re willing to put in the work, we\’ll give you the training, support, and opportunity to build something special.

Our Process

(Process may vary based on logistics, availability, and office location)

  1. Phone screening (20 minutes)
  2. Face to Face competency interview
  3. Job offer for successful candidates

We move fast. If you\’re the right fit, we\’ll get you an offer quickly.

Ready to Start?

If you\’re tired of dead-end jobs with no progression and want to build a real career in tech sales, apply now. We\’re looking for people with drive and determination – we\’ll teach you everything else.

Focus Group champions diversity and welcomes applicants from all backgrounds. Need support during the application process? Just ask – we\’re happy to make reasonable adjustments.

Focus Group Ltd is committed to protecting all personal data in accordance with GDPR. All employees share responsibility for data protection. Report any concerns to your manager or Data Protection Officer.

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Sales Development Representative employer: Focus Group

Focus Group is an exceptional employer for aspiring sales professionals, offering a structured onboarding programme and ongoing mentorship to ensure your success in the fast-paced world of B2B tech sales. With a collaborative and high-energy work culture, employees enjoy regular team socials and recognition for their achievements, while the clear career progression pathways allow you to transform your initial role into a lucrative six-figure career within just a few years. Join us in a thriving environment where your hard work and determination can lead to remarkable success stories.
Focus Group

Contact Detail:

Focus Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Representative

✨Tip Number 1

Get ready to hustle! Make sure you’re prepared for those phone calls by practising your pitch. Role-play with a friend or even in front of the mirror. The more confident you sound, the better your chances of landing that appointment!

✨Tip Number 2

Stay organised! Use a CRM or even a simple spreadsheet to track your calls and follow-ups. This will help you stay on top of your game and show potential employers that you’re serious about your sales career.

✨Tip Number 3

Network like a pro! Connect with other sales professionals on LinkedIn and join relevant groups. You never know who might have a lead or advice that could help you land that dream job in tech sales.

✨Tip Number 4

Apply through our website! We want to see your application and get you into the interview process. Don’t wait around – the sooner you apply, the sooner you can start your journey towards a six-figure sales career!

We think you need these skills to ace Sales Development Representative

Outbound Telesales
Prospecting
Communication Skills
Resilience
Work Ethic
Time Management
Adaptability
Motivation
CRM Software Proficiency
Objection Handling
Building Rapport
Coaching and Feedback Reception
Goal Orientation
High Call Volume Management

Some tips for your application 🫡

Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your enthusiasm and passion for sales. Remember, we’re looking for attitude and character!

Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the role. Mention any relevant experiences, even if they’re not directly in sales – we love seeing diverse backgrounds!

Keep It Clear and Concise: We appreciate a straightforward approach. Keep your application clear and to the point, focusing on what makes you a great fit for the Sales Development Representative role. Avoid fluff and get straight to the good stuff!

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at StudySmarter!

How to prepare for a job interview at Focus Group

✨Know Your Stuff

Before the interview, make sure you understand the basics of B2B tech sales and the specific role of a Sales Development Representative. Research the company’s products and services, especially in Telecoms, IT, Cyber Security, and Mobile. This will help you speak confidently about how you can contribute.

✨Practice Makes Perfect

Rehearse common interview questions related to sales, such as how you handle rejection or your approach to building rapport over the phone. You could even role-play with a friend to simulate the interview environment. The more comfortable you are, the better you'll perform!

✨Show Your Resilience

Since this role involves making a high volume of calls and facing rejection, be prepared to discuss how you’ve dealt with challenges in the past. Share examples that highlight your resilience and determination, showing that you can push through tough situations and stay motivated.

✨Ask Smart Questions

At the end of the interview, have a few thoughtful questions ready to ask the interviewer. This could be about the training process, team culture, or what success looks like in the first few months. It shows you're genuinely interested and eager to learn more about the role and the company.

Sales Development Representative
Focus Group
Location: Birmingham

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