At a Glance
- Tasks: Lead the conversion strategy and optimise ecommerce performance for growth.
- Company: Fast-growing ecommerce business based in Leeds with a collaborative culture.
- Benefits: Ownership of projects, dynamic work environment, and opportunities for professional development.
- Other info: Fast-paced role with variety across multiple ecommerce sites and product ranges.
- Why this job: Make a real impact on online performance and drive measurable commercial growth.
- Qualifications: Proven CRO experience, strong analytical skills, and ability to influence stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced Conversion Rate Optimisation (CRO) Manager who is genuinely passionate about improving online performance to support the continued growth of a fast growing ecommerce business based in Leeds. This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms.
The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for. You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.
Core Responsibilities
- Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function.
- Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda.
- Own and lead the conversion strategy across multiple ecommerce platforms.
- Deliver regular performance updates and insights to key internal stakeholders.
- Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate.
- Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life.
- Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue.
- Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives.
- Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback.
- Produce clear test summaries with performance analysis and actionable recommendations for next steps.
Experience / Skills Required
- Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce.
- Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target.
- Strong understanding of usability best practice and user behaviour.
- At least 2 years’ experience using website analytics tools such as Google Analytics.
- Practical experience of A/B and multivariate testing.
- Commercially minded, self-motivated and comfortable influencing stakeholders.
- Confident contributing to presentations, workshops and senior-level discussions.
This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.
Conversion Rate Optimisation Manager in Leeds employer: Focus 5 Recruitment
Focus 5 Recruitment is an exceptional employer that fosters a dynamic and supportive work culture in Leeds, where innovation and teamwork thrive. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while being part of a high-performance team dedicated to achieving success together. With a focus on motivation and performance, this role offers the chance to make a significant impact in a fast-paced environment, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Manager in Leeds
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Focus 5 Recruitment are looking for when hiring for a Conversion Rate Optimisation Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Focus 5 Recruitment for the Conversion Rate Optimisation Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Focus 5 Recruitment as a Conversion Rate Optimisation Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Focus 5 Recruitment’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Conversion Rate Optimisation Manager.
We think you need these skills to ace Conversion Rate Optimisation Manager in Leeds
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Focus 5 Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Focus 5 Recruitment's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Focus 5 Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Focus 5 Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Focus 5 Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Focus 5 Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
