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- Tasks: Lead the conversion strategy and optimise ecommerce performance for growth.
- Company: Fast-growing ecommerce business based in Leeds with a collaborative culture.
- Benefits: Ownership of projects, dynamic work environment, and opportunities for professional development.
- Why this job: Make a real impact on online performance and drive measurable commercial growth.
- Qualifications: Proven CRO experience, strong analytical skills, and ability to influence stakeholders.
- Other info: Fast-paced role with variety across multiple ecommerce sites and product ranges.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced Conversion Rate Optimisation (CRO) Manager who is genuinely passionate about improving online performance to support the continued growth of a fast growing ecommerce business based in Leeds. This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms.
The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for. You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.
Core Responsibilities- Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function.
- Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda.
- Own and lead the conversion strategy across multiple ecommerce platforms.
- Deliver regular performance updates and insights to key internal stakeholders.
- Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate.
- Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life.
- Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue.
- Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives.
- Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback.
- Produce clear test summaries with performance analysis and actionable recommendations for next steps.
- Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce.
- Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target.
- Strong understanding of usability best practice and user behaviour.
- At least 2 years’ experience using website analytics tools such as Google Analytics.
- Practical experience of A/B and multivariate testing.
- Commercially minded, self-motivated and comfortable influencing stakeholders.
- Confident contributing to presentations, workshops and senior-level discussions.
This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.
Conversion Rate Optimisation Manager in Leeds employer: Focus 5 Recruitment
Contact Detail:
Focus 5 Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRO successes. This will help you stand out and demonstrate your ability to drive measurable growth.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used data to influence decisions and improve conversion rates in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Conversion Rate Optimisation Manager in Leeds
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for conversion rate optimisation shine through. We want to see that you genuinely care about improving online performance and driving growth in ecommerce.
Be Specific About Your Experience: Make sure to highlight your hands-on experience with CRO tools and website analytics. We’re looking for concrete examples of how you've delivered impactful results in previous roles, so don’t hold back!
Tailor Your Application: Customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate when candidates take the time to align their application with what we’re looking for.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the quickest way for us to receive your application and start the conversation about your potential fit with our team.
How to prepare for a job interview at Focus 5 Recruitment
✨Know Your CRO Tools
Make sure you’re well-versed in the CRO tools mentioned in the job description, like Optimizely and Google Analytics. Be ready to discuss how you've used these tools in past roles to drive conversion rates and what specific results you achieved.
✨Showcase Your Data Skills
Prepare to talk about how you analyse data to inform your strategies. Bring examples of A/B tests you've conducted and the insights gained from them. This will demonstrate your ability to translate data into actionable recommendations.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be prepared to share experiences where you’ve successfully collaborated with designers, developers, or marketing teams. Highlight how you influenced stakeholders and drove projects forward.
✨Adopt a Test and Learn Mindset
Express your enthusiasm for a ‘test and learn’ culture. Share examples of how you’ve implemented this approach in previous roles, and be ready to discuss how you would embed this mindset within the company’s ecommerce function.