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- Tasks: Lead a dynamic marketing team to create engaging digital campaigns for student recruitment.
- Company: Join an established education provider transforming their digital outreach.
- Benefits: Enjoy a hybrid work model and the chance to shape impactful marketing strategies.
- Why this job: Be part of a creative team making a difference in education through innovative content.
- Qualifications: 2+ years in marketing management, preferably in the education sector with digital campaign experience.
- Other info: Immediate application consideration for this exciting opportunity.
The predicted salary is between 36000 - 60000 £ per year.
Focus 5 Recruitment are looking for an experienced Marketing Manager to work for an established education sector client with a focus on working as an operational lead for their small digital content and campaigns team. In this role you will lead on the day-to-day operations of this team who are responsible for attracting and recruiting students to this education provider.
You will have experience of using digital channels (social, email, content and web) which will be used to promote the educational institution and help achieve organisational growth goals. You will identify needs, new opportunities and always aspire to increase brand awareness.
You will join at an exciting juncture as this established organisation transforms the way they reach their customers with relevant and engaging content, via numerous digital platforms – establishing creative, insight-led, two-way communication.
The Marketing Manager will be responsible for:
- Managing the day-to-day operations of the marketing team.
- Managing the team who create digital campaigns using all necessary tools (e.g. website, emails, social media and blogs) for use in OOH campaigns, PR activity, Direct campaigns, Social Media channels, Exhibitions and Events and Brand activities.
- Planning, developing and delivering the creative, copy and design templates for short videos; Own/manage the production and in-house delivery of content for all recruitment marketing activity.
- Year-long planning of engaging campaigns and content that creates follow up actions with potential students.
The Marketing Manager will need:
- ~2+ years in a role managing the day-to-day operations of a small marketing team.
- ~Experience working in the education sector.
- ~Proven experience of creating successful digital campaigns and content across varied digital platforms (e.g. website, emails, social media and blogs) in the education sector.
- ~Expertise in producing and implementing a range of professional digital content for B2C content marketing.
- ~A creative approach to digital campaign design and knowing how to use insights to maximise the impact of your campaigns.
- ~Excellent content judgment.
This Marketing Manager role is live and with a key client. Please submit an application for immediate consideration and further details.
Head of Marketing - Online Education employer: Focus 5 Recruitment
Contact Detail:
Focus 5 Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Online Education
✨Tip Number 1
Network with professionals in the education sector. Attend industry events, webinars, or local meetups to connect with others who work in marketing for educational institutions. This can help you gain insights and potentially get referrals.
✨Tip Number 2
Showcase your digital marketing skills through personal projects or case studies. Create a portfolio that highlights successful campaigns you've managed, especially those relevant to the education sector, to demonstrate your expertise.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and education. Follow relevant blogs, podcasts, and social media channels to ensure you’re aware of new tools and strategies that can enhance your campaigns.
✨Tip Number 4
Prepare to discuss your leadership style and team management experience during interviews. Be ready to share specific examples of how you've successfully led a marketing team and achieved results in previous roles.
We think you need these skills to ace Head of Marketing - Online Education
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing marketing teams and creating digital campaigns, especially in the education sector. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for education and marketing. Discuss how your skills align with the job requirements and mention any relevant achievements that illustrate your capability to lead a marketing team.
Showcase Digital Expertise: In your application, emphasise your experience with various digital channels such as social media, email, and content marketing. Provide examples of successful campaigns you've led and the impact they had on brand awareness and student recruitment.
Highlight Creative Skills: Since the role requires a creative approach, include examples of your work that demonstrate your ability to produce engaging content. Mention any specific tools or platforms you’ve used to create digital content and campaigns.
How to prepare for a job interview at Focus 5 Recruitment
✨Showcase Your Digital Expertise
Make sure to highlight your experience with various digital channels during the interview. Discuss specific campaigns you've managed, the tools you used, and the results achieved. This will demonstrate your capability to lead a marketing team effectively.
✨Prepare for Creative Discussions
Since the role requires a creative approach to campaign design, be ready to discuss your creative process. Bring examples of past campaigns or content you've developed, and explain how you used insights to shape your strategies.
✨Understand the Education Sector
Familiarise yourself with current trends and challenges in the education sector. Be prepared to discuss how these factors influence marketing strategies and how you can leverage them to attract students effectively.
✨Demonstrate Leadership Skills
As you'll be managing a small team, it's crucial to convey your leadership style. Share examples of how you've successfully led teams in the past, focusing on collaboration, motivation, and achieving goals together.
