At a Glance
- Tasks: Lead the conversion strategy and optimise online performance for a fast-growing ecommerce business.
- Company: Dynamic ecommerce company in Leeds with a collaborative culture.
- Benefits: Competitive salary, bonus opportunities, and a chance to influence key decisions.
- Other info: Fast-paced environment with opportunities for professional development.
- Why this job: Make a real impact on digital growth and drive measurable results.
- Qualifications: Proven CRO experience and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
We’re looking for an experienced Conversion Rate Optimisation (CRO) Manager who is genuinely passionate about improving online performance to support the continued growth of a fast growing ecommerce business based in Leeds.
This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms. The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for.
You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.
Core Responsibilities- Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function.
- Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda.
- Own and lead the conversion strategy across multiple ecommerce platforms.
- Deliver regular performance updates and insights to key internal stakeholders.
- Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate.
- Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life.
- Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue.
- Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives.
- Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback.
- Produce clear test summaries with performance analysis and actionable recommendations for next steps.
- Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce.
- Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target.
- Strong understanding of usability best practice and user behaviour.
- At least 2 years’ experience using website analytics tools such as Google Analytics.
- Practical experience of A/B and multivariate testing.
- Commercially minded, self-motivated and comfortable influencing stakeholders.
- Highly data-driven with a strong focus on results and ROI.
- Confident contributing to presentations, workshops and senior-level discussions.
This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.
Conversion Rate Optimisation Manager in Glasgow employer: Focus 5 Recruitment
Contact Detail:
Focus 5 Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRO successes. This will help you stand out and demonstrate your ability to drive results.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRO. Be ready to discuss how you've used data to make decisions and improve conversion rates in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Conversion Rate Optimisation Manager in Glasgow
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for conversion rate optimisation shine through. We want to see that you’re genuinely excited about improving online performance and driving growth in ecommerce.
Be Specific About Your Experience: Make sure to highlight your hands-on experience with CRO tools and website analytics. We love seeing concrete examples of how you've delivered results in previous roles, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your application for this role. Mention specific projects or achievements that align with our needs, especially around A/B testing and user behaviour analysis. It shows us you’ve done your homework!
Keep It Clear and Concise: We appreciate clarity! Make your application easy to read by using bullet points and clear headings. This helps us quickly see your qualifications and understand how you can contribute to our team.
How to prepare for a job interview at Focus 5 Recruitment
✨Know Your CRO Tools
Make sure you’re well-versed in the CRO tools mentioned in the job description, like Optimizely and Google Analytics. Be ready to discuss how you've used these tools in past roles to drive conversion rates and what specific results you achieved.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've translated data into actionable insights that led to measurable improvements. This will demonstrate your ability to think critically and make data-driven decisions.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be prepared to share examples of successful collaborations. Highlight how you’ve influenced stakeholders and worked with designers and developers to implement CRO strategies.
✨Adopt a Test and Learn Mindset
Discuss your approach to A/B testing and optimisation. Share specific instances where you’ve championed a test-and-learn culture, and explain how it has benefited previous projects. This aligns perfectly with the company’s focus on continuous improvement.