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- Tasks: Lead a dynamic marketing team to create engaging digital campaigns for an education provider.
- Company: Join a well-established organisation transforming student recruitment through innovative digital content.
- Benefits: Enjoy a hybrid work model and the chance to shape impactful marketing strategies.
- Why this job: Be part of a creative team making a difference in education while enhancing your marketing skills.
- Qualifications: 2+ years managing a marketing team, with proven success in digital campaigns within the education sector.
- Other info: Immediate application consideration for this exciting opportunity!
The predicted salary is between 36000 - 60000 £ per year.
Focus 5 Recruitment are looking for an experienced Marketing Manager to work for an established education sector client with a focus on working as an operational lead for their small digital content and campaigns team. In this role you will lead on the day-to-day operations of this team who are responsible for attracting and recruiting students to this education provider.
You will have experience of using digital channels (social, email, content and web) which will be used to promote the educational institution and help achieve organisational growth goals. You will identify needs, new opportunities and always aspire to increase brand awareness.
You will join at an exciting juncture as this established organisation transforms the way they reach their customers with relevant and engaging content, via numerous digital platforms – establishing creative, insight-led, two-way communication.
The Marketing Manager will be responsible for:
- Managing the day-to-day operations of the marketing team.
- Managing the team who create digital campaigns using all necessary tools (e.g. website, emails, social media and blogs) for use in OOH campaigns, PR activity, Direct campaigns, Social Media channels, Exhibitions and Events and Brand activities.
- Planning, developing and delivering the creative, copy and design templates for short videos; owning/managing the production and in-house delivery of content for all recruitment marketing activity.
- Year-long planning of engaging campaigns and content that creates follow-up actions with potential students.
The Marketing Manager will need:
- ~2+ years in a role managing the day-to-day operations of a small marketing team.
- ~Experience working in the education sector.
- ~Proven experience of creating successful digital campaigns and content across varied digital platforms (e.g. website, emails, social media and blogs) in the education sector.
- ~Expertise in producing and implementing a range of professional digital content for B2C content marketing.
- ~A creative approach to digital campaign design and knowing how to use insights to maximise the impact of your campaigns.
- ~Excellent content judgment.
This Marketing Manager role is live and with a key client. Please submit an application for immediate consideration and further details.
Director of Marketing and Education employer: Focus 5 Recruitment
Contact Detail:
Focus 5 Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing and Education
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the education sector. Understanding what works and what doesn't can give you an edge during interviews, as you'll be able to discuss relevant strategies and insights.
✨Tip Number 2
Network with professionals in the education marketing field. Attend industry events or webinars to connect with others who may provide valuable insights or even referrals for the position you're interested in.
✨Tip Number 3
Prepare to showcase your previous successful campaigns. Be ready to discuss specific examples of how you've used digital channels to achieve growth and engagement, as this will demonstrate your capability to lead a team effectively.
✨Tip Number 4
Research the educational institution thoroughly. Understand their mission, values, and current marketing strategies so you can tailor your discussions to align with their goals and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Director of Marketing and Education
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing marketing teams, particularly in the education sector. Include specific examples of successful digital campaigns you've led and the impact they had on brand awareness and student recruitment.
Craft a Compelling Cover Letter: In your cover letter, express your passion for education and marketing. Discuss how your creative approach and expertise in digital content can contribute to the organisation's goals. Be sure to mention any relevant achievements that demonstrate your ability to lead a team effectively.
Showcase Your Digital Skills: Emphasise your proficiency with various digital channels such as social media, email marketing, and content creation. Provide examples of how you've used these platforms to engage audiences and drive results in previous roles.
Highlight Leadership Experience: Since this role involves managing a small team, be sure to highlight your leadership experience. Discuss your approach to team management, how you motivate team members, and any successful projects you've overseen that required collaboration and creativity.
How to prepare for a job interview at Focus 5 Recruitment
✨Showcase Your Digital Expertise
Make sure to highlight your experience with various digital channels during the interview. Discuss specific campaigns you've managed, the tools you used, and the results achieved. This will demonstrate your capability to lead the marketing team effectively.
✨Prepare for Creative Discussions
Since the role requires a creative approach to campaign design, be ready to discuss your creative process. Bring examples of past work that showcase your ability to produce engaging content and how you used insights to inform your strategies.
✨Understand the Education Sector
Familiarise yourself with current trends and challenges in the education sector. Be prepared to discuss how these factors influence marketing strategies and how you can contribute to the organisation's growth goals.
✨Demonstrate Leadership Skills
As you'll be managing a small team, it's crucial to convey your leadership style. Share examples of how you've successfully led teams in the past, resolved conflicts, and motivated team members to achieve their best work.
