At a Glance
- Tasks: Create engaging content that drives customer behaviour and boosts conversion rates.
- Company: Join a growing business with a collaborative and ambitious marketing team.
- Benefits: Competitive salary, ownership of projects, and opportunities for personal growth.
- Other info: Dynamic role with significant influence on strategy and customer journeys.
- Why this job: Make a real impact on campaigns and see your ideas come to life.
- Qualifications: Experience in content marketing and strong writing skills are essential.
The predicted salary is between 30000 - 35000 £ per year.
Focus 5 Recruitment are partnering with a growing and ambitious business to recruit a Content & Conversion Specialist. This is an exciting opportunity for a talented content writing professional who wants more ownership, more influence and the chance to see the direct impact of their work on business growth.
We're looking for someone who combines creativity with commercial thinking. Someone who understands that great content isn't just about writing engaging copy—it's about influencing behaviour, supporting customer journeys and driving measurable results. This role goes beyond traditional content creation. You'll play a key role in shaping messaging, optimising customer journeys and developing content that supports lead generation, customer conversion and engagement across multiple channels.
If you're looking for a role where your ideas will be heard, your decisions will matter and you'll have the opportunity to influence how campaigns evolve, this could be the perfect next step.
The Role
As Content & Conversion Specialist, you'll take ownership of content across websites, landing pages, email campaigns, nurture journeys and wider marketing campaigns. Working closely with the wider marketing team, you'll continually review performance, refine messaging and use insight and data to improve engagement and conversion.
Key responsibilities include:
- Creating persuasive, conversion-focused content across websites, landing pages, email campaigns, blogs and digital marketing assets
- Developing messaging that supports lead generation, customer nurturing and sales conversion
- Writing engaging content for both B2B and B2C audiences across multiple channels
- Producing SEO-focused content that improves visibility and supports organic growth
- Supporting thought leadership and content initiatives that build engagement and brand credibility
- Monitoring content performance and analysing campaign results to improve engagement and conversion rates
- Supporting CRM campaigns, email marketing activity and automated customer journeys
- Assisting with audience segmentation, content personalisation and customer engagement strategies
- Contributing to the visual presentation of content, ensuring messaging and design work seamlessly together
- Managing content libraries and marketing assets, ensuring materials remain organised and up to date
- Collaborating with stakeholders across the business to deliver campaigns and projects on time
About You
We're looking for someone who enjoys taking ownership, loves understanding customer behaviour and gets genuine satisfaction from seeing content deliver results. You'll ideally have:
- Previous experience in a content marketing, copywriting or conversion-focused marketing role
- Strong writing skills with the ability to adapt tone and messaging for different audiences and channels
- A good understanding of customer journeys, lead generation and conversion principles
- Experience creating content for both B2B and B2C audiences
- Strong commercial awareness and an interest in how messaging influences behaviour
- Experience using CRM and email marketing platforms such as Mailchimp or similar systems
- Knowledge of SEO principles and experience creating search-optimised content
- Strong organisational skills with the ability to manage multiple projects and deadlines
- A proactive, ideas-driven approach and confidence contributing to campaign planning and strategy
- Experience using Canva or Adobe Creative Suite would be advantageous
What's in it for You?
- £30,000 - £35,000 salary depending on experience
- A role with genuine ownership and influence
- The opportunity to shape customer journeys and campaign messaging
- A collaborative and ambitious marketing environment
- The chance to see the direct commercial impact of your work
- Significant opportunity for personal and professional development
- A growing business where ideas are encouraged and success is recognised
This is a fantastic opportunity for a commercially minded content professional looking to move beyond content delivery and into a role where you'll influence strategy, shape campaigns and make a measurable impact on business growth.
For immediate consideration and full details, please apply ASAP.
Conent & Conversion Specialist in Cheshire employer: Focus 5 Recruitment
Join a dynamic and ambitious team in Holmes Chapel as a Content & Conversion Specialist, where your creativity and commercial insight will directly influence business growth. Enjoy a collaborative work culture that values your ideas and offers significant opportunities for personal and professional development, all while seeing the tangible impact of your contributions. With a competitive salary and a role that provides genuine ownership, this is an excellent opportunity for those looking to elevate their career in content marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Conent & Conversion Specialist in Cheshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Focus 5 Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Focus 5 Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Focus 5 Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Focus 5 Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Conent & Conversion Specialist in Cheshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Focus 5 Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Focus 5 Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Focus 5 Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Focus 5 Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Focus 5 Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Focus 5 Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
