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- Tasks: Lead the conversion strategy and optimise ecommerce performance for growth.
- Company: Fast-growing ecommerce business in Leeds with a collaborative culture.
- Benefits: Competitive salary, bonus opportunities, and a dynamic work environment.
- Other info: Exciting role with opportunities to influence and challenge existing practices.
- Why this job: Make a real impact on online performance and drive measurable growth.
- Qualifications: Proven CRO experience and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
We’re looking for an experienced Conversion Rate Optimisation (CRO) Manager who is genuinely passionate about improving online performance to support the continued growth of a fast growing ecommerce business based in Leeds.
This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms. The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for.
You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.
Core Responsibilities- Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function.
- Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda.
- Own and lead the conversion strategy across multiple ecommerce platforms.
- Deliver regular performance updates and insights to key internal stakeholders.
- Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate.
- Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life.
- Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue.
- Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives.
- Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback.
- Produce clear test summaries with performance analysis and actionable recommendations for next steps.
- Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce.
- Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target.
- Strong understanding of usability best practice and user behaviour.
- At least 2 years’ experience using website analytics tools such as Google Analytics.
- Practical experience of A/B and multivariate testing.
- Commercially minded, self-motivated and comfortable influencing stakeholders.
- Highly data-driven with a strong focus on results and ROI.
- Confident contributing to presentations, workshops and senior-level discussions.
This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.
Conversion Rate Optimisation Manager in Belfast employer: Focus 5 Recruitment
Contact Detail:
Focus 5 Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager in Belfast
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRO successes. This will help you stand out and demonstrate your ability to drive results.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRO. Be ready to discuss how you've used data to make decisions and improve conversion rates in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Conversion Rate Optimisation Manager in Belfast
Some tips for your application 🫡
Show Your Passion for CRO: When writing your application, let us see your enthusiasm for Conversion Rate Optimisation. Share specific examples of how you've improved online performance in the past and what drives you to excel in this field.
Be Data-Driven: We love numbers! Make sure to highlight your experience with data analysis and how you've used it to inform your strategies. Mention any tools you've used, like Google Analytics or A/B testing platforms, to back up your claims.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to reflect the specific requirements of the CRO Manager role. Show us that you understand our business and how you can contribute to our growth.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at Focus 5 Recruitment
✨Know Your CRO Tools
Make sure you’re well-versed in the CRO tools mentioned in the job description, like Optimizely and Google Analytics. Be ready to discuss how you've used these tools in past roles to drive conversion rates and what specific results you achieved.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've translated data into actionable insights that led to measurable improvements. This will demonstrate your ability to think critically and make data-driven decisions.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated with designers, developers, and marketing teams in the past. Highlight your communication skills and how you’ve influenced stakeholders.
✨Adopt a Test and Learn Mindset
Discuss your approach to A/B testing and optimisation. Share specific examples of tests you've run, what you learned from them, and how you applied those lessons to improve conversion rates. This shows you're aligned with their culture of continuous improvement.