At a Glance
- Tasks: Create persuasive content that drives customer engagement and conversion across various channels.
- Company: Join a growing, ambitious business that values creativity and collaboration.
- Benefits: Competitive salary, ownership of projects, and opportunities for personal and professional growth.
- Other info: Dynamic environment where your ideas are valued and success is celebrated.
- Why this job: Make a real impact on business growth while shaping customer journeys and campaign messaging.
- Qualifications: Experience in content marketing or copywriting with strong writing and organisational skills.
The predicted salary is between 30000 - 35000 £ per year.
Focus 5 Recruitment are partnering with a growing and ambitious business to recruit a Content & Conversion Specialist. This is an exciting opportunity for a talented content writing professional who wants more ownership, more influence and the chance to see the direct impact of their work on business growth. We're looking for someone who combines creativity with commercial thinking. Someone who understands that great content isn't just about writing engaging copy— it's about influencing behaviour, supporting customer journeys and driving measurable results. This role goes beyond traditional content creation. You'll play a key role in shaping messaging, optimising customer journeys and developing content that supports lead generation, customer conversion and engagement across multiple channels. If you're looking for a role where your ideas will be heard, your decisions will matter and you'll have the opportunity to influence how campaigns evolve, this could be the perfect next step.
The Role
As Content & Conversion Specialist, you'll take ownership of content across websites, landing pages, email campaigns, nurture journeys and wider marketing campaigns. Working closely with the wider marketing team, you'll continually review performance, refine messaging and use insight and data to improve engagement and conversion.
Key Responsibilities
- Creating persuasive, conversion-focused content across websites, landing pages, email campaigns, blogs and digital marketing assets
- Developing messaging that supports lead generation, customer nurturing and sales conversion
- Writing engaging content for both B2B and B2C audiences across multiple channels
- Producing SEO-focused content that improves visibility and supports organic growth
- Supporting thought leadership and content initiatives that build engagement and brand credibility
- Monitoring content performance and analysing campaign results to improve engagement and conversion rates
- Supporting CRM campaigns, email marketing activity and automated customer journeys
- Assisting with audience segmentation, content personalisation and customer engagement strategies
- Contributing to the visual presentation of content, ensuring messaging and design work seamlessly together
- Managing content libraries and marketing assets, ensuring materials remain organised and up to date
- Collaborating with stakeholders across the business to deliver campaigns and projects on time
About You
We're looking for someone who enjoys taking ownership, loves understanding customer behaviour and gets genuine satisfaction from seeing content deliver results. You'll ideally have:
- Previous experience in a content marketing, copywriting or conversion-focused marketing role
- Strong writing skills with the ability to adapt tone and messaging for different audiences and channels
- A good understanding of customer journeys, lead generation and conversion principles
- Experience creating content for both B2B and B2C audiences
- Strong commercial awareness and an interest in how messaging influences behaviour
- Experience using CRM and email marketing platforms such as Mailchimp or similar systems
- Knowledge of SEO principles and experience creating search-optimised content
- Strong organisational skills with the ability to manage multiple projects and deadlines
- A proactive, ideas-driven approach and confidence contributing to campaign planning and strategy
- Experience using Canva or Adobe Creative Suite would be advantageous
What's in it for You
- £30,000 - £35,000 salary depending on experience
- A role with genuine ownership and influence
- The opportunity to shape customer journeys and campaign messaging
- A collaborative and ambitious marketing environment
- The chance to see the direct commercial impact of your work
- Significant opportunity for personal and professional development
- A growing business where ideas are encouraged and success is recognised
This is a fantastic opportunity for a commercially minded content professional looking to move beyond content delivery and into a role where you'll influence strategy, shape campaigns and make a measurable impact on business growth.
Content Writer in Northwich employer: Focus 5 Recruitment Ltd
Focus 5 Recruitment Ltd is an excellent employer that prioritises employee growth and development, offering a competitive salary and opportunities for professional advancement. With a dynamic work culture that fosters creativity and collaboration, employees are encouraged to drive impactful marketing strategies that align with commercial objectives, making it a rewarding environment for those looking to make a significant contribution in the field of marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Content Writer in Northwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Focus 5 Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Focus 5 Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Focus 5 Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Focus 5 Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Writer in Northwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Focus 5 Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Focus 5 Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Focus 5 Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Focus 5 Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Focus 5 Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Focus 5 Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
