At a Glance
- Tasks: Lead PR strategy and create compelling stories to elevate our premium brand.
- Company: Fast-growing B2C business with ambitious growth plans.
- Benefits: Opportunity to make a real impact and build a PR team.
- Other info: Dynamic role with potential for career growth in a scaling environment.
- Why this job: Join us to shape the brand's reputation and secure national media coverage.
- Qualifications: Proven PR experience, especially with luxury brands and strong media relationships.
The predicted salary is between 51750 - 63250 £ per year.
Are you a PR professional who wants to make a real impact with a premium brand and take your career to the next level? This is an exciting opportunity to join a fast-growing, ambitious B2C business and take ownership of its PR activity at an important stage of growth.
We're looking for someone commercially minded, proactive and ambitious who knows how to get brands noticed. Someone who can build strong media relationships, create compelling stories and, importantly, turn those relationships into meaningful coverage across the right consumer, national and broadcast media. This is a hands-on role where you'll have the opportunity to make your mark and help shape the PR strategy as the business continues to scale.
The Role
- Develop and deliver the PR strategy, aligned to the wider commercial and growth objectives of the business
- Build strong relationships with journalists, editors, broadcasters and key media contacts
- Identify opportunities to secure high-value coverage across consumer, lifestyle, luxury and national media
- Proactively pitch stories and create campaigns that generate genuine interest and attention
- Develop opportunities for TV, radio and other broadcast coverage
- Create compelling press releases, pitches, stories and briefing materials
- Identify reactive PR opportunities and move quickly when relevant stories break
- Work closely with marketing, content and senior leadership to turn business activity into PR opportunities
- Track and report on PR performance, measuring coverage, reach and commercial impact
- Manage external PR partners where required
- Help shape the company's reputation and position within its market
- Play an important role in developing the PR function as the business grows, with the opportunity to build a team in the future
What We're Looking For
- Proven PR experience within a B2C environment - this is essential
- Experience working with premium, high-end or luxury brands
- A strong track record of securing quality media coverage, ideally including national and/or broadcast
- Excellent existing relationships with journalists and media contacts
- A strong commercial mindset and an understanding that PR should contribute to business growth
- Experience in a scaling, entrepreneurial or fast-paced business would be highly advantageous
- Someone proactive, ambitious and confident enough to create opportunities rather than simply wait for them
- A natural storyteller who understands what makes a brand or story newsworthy
- Comfortable working with data and measuring the impact of PR activity
- Someone who is excited by the opportunity to grow with a business and ultimately help build a PR function around them
Why This Role?
This is a chance to join a business with ambitious growth plans and big ambitions for its brand. You'll have the freedom to make a real impact, build relationships with some of the most influential media and help take the brand into new spaces - including national and TV coverage. For the right person, there is also a genuine opportunity to grow the role and build a PR team as the business continues to scale. Apply now for immediate consideration and further details.
Pr Manager in Leeds employer: Focus 5 Recruitment Ltd
Join one of Leeds' leading D2C ecommerce brands as a Paid Social Media Executive, where you'll thrive in a dynamic and supportive work culture that values creativity and collaboration. With a focus on employee growth, you'll have the opportunity to enhance your skills while managing high-volume paid social campaigns across Instagram and Facebook. Enjoy the unique advantage of working in a fast-paced environment that prioritises innovative content and offers a clear pathway for career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Pr Manager in Leeds
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Focus 5 Recruitment Ltd. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Focus 5 Recruitment Ltd, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Focus 5 Recruitment Ltd inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Pr Manager in Leeds
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Focus 5 Recruitment Ltd. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Focus 5 Recruitment Ltd.
How to prepare for a job interview at Focus 5 Recruitment Ltd
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
