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- Tasks: Lead the conversion strategy and optimise online performance for a fast-growing ecommerce business.
- Company: Dynamic ecommerce company based in Leeds with a collaborative culture.
- Benefits: Ownership of projects, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on digital platforms and drive measurable commercial growth.
- Qualifications: Experience in CRO, strong analytical skills, and ability to influence stakeholders.
- Other info: Fast-paced environment with diverse challenges across multiple ecommerce sites.
We’re looking for an experienced Conversion Rate Optimisation (CRO) Manager who is genuinely passionate about improving online performance to support the continued growth of a fast growing ecommerce business based in Leeds.
This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms. The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for.
You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.
Core Responsibilities
- Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function
- Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda
- Own and lead the conversion strategy across multiple ecommerce platforms
- Deliver regular performance updates and insights to key internal stakeholders
- Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate
- Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life
- Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue
- Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives
- Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback
- Produce clear test summaries with performance analysis and actionable recommendations for next steps
Experience / Skills Required
- Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce
- Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target
- Strong understanding of usability best practice and user behaviour
- At least 2 years’ experience using website analytics tools such as Google Analytics
- Practical experience of A/B and multivariate testing
- Commercially minded, self-motivated and comfortable influencing stakeholders
- Highly data-driven with a strong focus on results and ROI
- Confident contributing to presentations, workshops and senior-level discussions
This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.
Conversion Rate Optimisation Manager in Leeds employer: Focus 5 Recruitment Ltd
Contact Detail:
Focus 5 Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRO successes. This will help you stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRO. Be ready to discuss how you've used data to drive decisions and improve conversion rates in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Conversion Rate Optimisation Manager in Leeds
Some tips for your application 🫡
Show Your Passion for CRO: When writing your application, let your enthusiasm for Conversion Rate Optimisation shine through. We want to see that you’re not just experienced, but genuinely excited about improving online performance and driving growth.
Be Specific About Your Experience: Make sure to highlight your hands-on experience with CRO tools and any successful initiatives you've led. We love numbers, so include metrics that demonstrate your impact on conversion rates and revenue!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate when candidates take the time to align their background with our needs.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to see your application and get you into the process. We can’t wait to hear from you!
How to prepare for a job interview at Focus 5 Recruitment Ltd
✨Know Your CRO Tools
Make sure you’re familiar with the CRO tools mentioned in the job description, like Optimizely or VWO. Be ready to discuss your hands-on experience with these tools and how you've used them to drive conversion rates in previous roles.
✨Showcase Your Data Skills
Prepare to talk about how you’ve translated data into actionable insights. Bring examples of A/B tests you've conducted and the impact they had on conversion rates. This will demonstrate your data-driven mindset and ability to influence stakeholders.
✨Embrace the 'Test and Learn' Mindset
Since the role emphasises a continuous optimisation culture, be ready to share your thoughts on this approach. Discuss how you’ve implemented a 'test and learn' strategy in past positions and the results it yielded.
✨Communicate Clearly and Confidently
Strong communication is key for this role. Practice articulating your ideas clearly, especially when discussing complex data or strategies. Think about how you can present your insights in a way that engages and influences your audience.
