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- Tasks: Lead the conversion strategy and optimise online performance for a fast-growing ecommerce business.
- Company: Dynamic ecommerce company based in Leeds with a collaborative culture.
- Benefits: Ownership of projects, opportunity to influence, and a fast-paced work environment.
- Why this job: Make a real impact on digital growth and drive measurable results.
- Qualifications: Proven CRO experience, strong analytical skills, and a passion for user behaviour.
- Other info: Exciting role with opportunities for professional development and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced Conversion Rate Optimisation (CRO) Manager who is genuinely passionate about improving online performance to support the continued growth of a fast growing ecommerce business based in Leeds. This role offers real ownership. You’ll take the lead on the company’s conversion strategy, embed best-practice CRO processes across the business, and work closely with internal teams to drive measurable commercial growth across their digital platforms. The CRO Manager role sits within a mature, commercially focused ecommerce environment based in the North West. The culture is grounded and collaborative, and you’ll be encouraged to challenge existing thinking. If you agree with everything that’s already being done, you’re probably not adding the value this business is looking for. You’ll work across multiple ecommerce sites and product ranges, giving you plenty of variety and challenge. This is a fast-paced role that requires clear thinking, strong communication and the confidence to influence stakeholders across the business. The ability to translate data into practical, revenue-driving actions is key.
Core Responsibilities
- Champion a ‘test and learn’ mindset, embedding a continuous optimisation culture across the ecommerce function
- Work at a senior level across digital, marketing, UX and development teams to influence and drive the CRO and digital analytics agenda
- Own and lead the conversion strategy across multiple ecommerce platforms
- Deliver regular performance updates and insights to key internal stakeholders
- Plan and execute A/B testing and website optimisation initiatives using qualitative and quantitative data to improve conversion rate, AOV, engagement and bounce rate
- Collaborate closely with in-house designers, developers and digital teams to bring tests and improvements to life
- Analyse A/B and MVT test results, clearly demonstrating impact on conversion and revenue
- Support digital marketing activity by ensuring landing pages and user journeys are optimised to deliver campaign objectives
- Analyse end-to-end customer journeys using heatmaps, session replays, surveys and user feedback
- Produce clear test summaries with performance analysis and actionable recommendations for next steps
Experience / Skills Required
- Proven experience delivering CRO initiatives with clear commercial impact, ideally within ecommerce
- Hands-on experience using CRO tools such as Optimizely, VWO, Monetate or Adobe Target
- Strong understanding of usability best practice and user behaviour
- At least 2 years’ experience using website analytics tools such as Google Analytics
- Practical experience of A/B and multivariate testing
- Commercially minded, self-motivated and comfortable influencing stakeholders
- Highly data-driven with a strong focus on results and ROI
- Confident contributing to presentations, workshops and senior-level discussions
This Conversion Rate Optimisation Manager role is live and plays a key part in the ongoing growth of the ecommerce operation. For immediate consideration and full details, please apply ASAP.
Conversion Rate Optimisation Manager employer: Focus 5 Recruitment Ltd
Contact Detail:
Focus 5 Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO successes. This will help you stand out and demonstrate your ability to drive results, which is exactly what employers are looking for.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRO. Be ready to discuss your past experiences and how you've used data to make impactful decisions. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Conversion Rate Optimisation Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for conversion rate optimisation shine through. We want to see that you genuinely care about improving online performance and driving growth in ecommerce.
Be Specific About Your Experience: Make sure to highlight your hands-on experience with CRO tools and any successful initiatives you've led. We love numbers, so include metrics that demonstrate your impact on conversion rates and revenue.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us how you can contribute to our collaborative culture and challenge existing thinking.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you into the process!
How to prepare for a job interview at Focus 5 Recruitment Ltd
✨Know Your CRO Tools
Make sure you’re familiar with the CRO tools mentioned in the job description, like Optimizely and Google Analytics. Be ready to discuss your hands-on experience with these tools and how you've used them to drive conversion rates in previous roles.
✨Showcase Your Data Skills
Prepare to talk about specific examples where you’ve translated data into actionable insights. Think of instances where your analysis led to measurable improvements in conversion rates or revenue, and be ready to share those stories.
✨Embrace the 'Test and Learn' Mindset
Since the role emphasises a continuous optimisation culture, come equipped with examples of A/B tests or multivariate tests you’ve conducted. Discuss what you learned from these tests and how they influenced your strategies moving forward.
✨Communicate Effectively
Strong communication is key in this role. Practice articulating your ideas clearly and confidently, especially when discussing how you would influence stakeholders across different teams. Consider preparing a brief presentation on a past project to demonstrate your ability to engage an audience.
