At a Glance
- Tasks: Manage key retail accounts and drive sales growth in sports merchandise.
- Company: Join FOCO, a leader in licensed sports and entertainment merchandise.
- Benefits: Competitive salary, employee discounts, and career growth opportunities.
- Other info: Fast-paced environment with opportunities for travel and professional development.
- Why this job: Work with top football clubs and make an impact in fan culture.
- Qualifications: 2-5 years in sales or account management, strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
About FOCO
Forever Collectibles (FOCO) is a global leader in officially licensed sports and entertainment merchandise. In the UK and Europe, FOCO works with major football clubs and global sports properties, creating innovative fan merchandise across apparel, accessories, collectibles, novelty products, and more. FOCO proudly partners with some of the world's most recognized clubs and leagues, including clubs across the English Football Clubs such as Manchester United, Liverpool, and Man City, alongside major U.S. sports leagues including the NFL, NBA, and NHL.
Our product portfolio spans apparel, headwear, accessories, toys, collectibles, seasonal merchandise, novelty items, and fan essentials distributed across retail, eCommerce, and international wholesale channels. At FOCO, innovation, speed to market, and fan passion drive everything we do.
The Opportunity
FOCO is seeking a commercially driven and relationship-focused Key Account Manager to support and grow strategic retail and wholesale partnerships throughout the UK and Europe. This role is responsible for managing key customer relationships, driving revenue growth, identifying new business opportunities, and supporting long-term account development across licensed sports and entertainment merchandise categories. The ideal candidate thrives in a fast-paced sales environment, enjoys working closely with retail partners, and has a passion for sports, football culture, and consumer products.
What You'll Do
- Key Account Management
- Manage and develop relationships with key retail and wholesale accounts across the UK and Europe
- Deliver exceptional customer service and account support to drive long-term partnerships
- Support seasonal product presentations, sales meetings, and merchandising initiatives
- Ensure strong communication and follow-through across all customer interactions
- Sales Growth & Business Development
- Support territory and account sales strategies aligned with FOCO's commercial objectives
- Identify opportunities to grow existing accounts and expand product placement
- Proactively seek out new business opportunities within assigned markets
- Monitor account performance and help drive profitable sales growth
- Licensed Product Sales
- Represent officially licensed merchandise across English Football League clubs, European Football properties, NFL, NBA, etc., and Entertainment brands
- Support key retail launches, seasonal programs, and promotional opportunities
- Partner with customers to maximize fan engagement and sell-through performance
- Reporting & Market Analysis
- Monitor sales trends, retail performance, and customer feedback
- Provide reporting and insights to internal teams and leadership
- Stay informed on competitor activity, retail trends, and sports merchandising opportunities
- Travel & Customer Meetings
- Travel domestically and internationally as needed for customer meetings, presentations, trade events, and account reviews
- Represent FOCO professionally at industry events and partner meetings
What You'll Bring
- Required
- 2–5 years of experience in sales, account management, wholesale, or retail partnerships
- Strong relationship-building and communication skills
- Commercial mindset with a focus on growth and customer success
- Ability to manage multiple priorities in a fast-paced environment
- Strong organizational and presentation skills
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook)
- Experience with CRM (Microsoft Dynamics CRM / Sales)
- Willingness to travel domestically and internationally as required
- Preferred
- Experience within sports merchandise, consumer products, apparel, or licensed products
- Knowledge of UK and European retail markets
- Passion for football, sports, and fan culture
- Experience working with retail buyers or wholesale accounts
Key Competencies
- Key account management
- Relationship building
- Sales & commercial awareness
- Communication & presentation skills
- Business development
- Organization & follow-through
- Collaboration & problem-solving
Why FOCO?
- Work with globally recognized football clubs, sports brands, and entertainment properties
- Join a fast-growing leader in licensed sports and entertainment merchandise
- Opportunity to build relationships across major UK and European retailers
- Collaborative and fast-paced environment with career growth opportunities
- Competitive benefits and employee merchandise discounts
Tryouts are open at FOCO! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Sales Representative – Key Accounts in St Albans employer: FOCO
FOCO is an exceptional employer that offers a dynamic and collaborative work environment, perfect for those passionate about sports and fan culture. With opportunities for career growth and the chance to work with globally recognised football clubs and major retailers across the UK and Europe, employees enjoy competitive benefits and exclusive merchandise discounts. Join a fast-growing leader in licensed sports and entertainment merchandise where innovation and passion drive success.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Representative – Key Accounts in St Albans
✨Tip Number 1
Get to know the company inside out! Research FOCO's partnerships and product lines so you can chat confidently about how you can contribute. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, and ask them about their experiences. This can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising your pitch. Highlight your sales experience and relationship-building skills, especially in sports merchandise. Show them you’re not just a fit for the role, but a perfect match for their culture too!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can keep you top of mind. Plus, it shows you’re proactive and keen on building that relationship right from the start.
We think you need these skills to ace Sales Representative – Key Accounts in St Albans
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for sports and fan culture shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the products and the fans behind them.
Tailor Your Application:Make sure to customise your CV and cover letter for the Key Account Manager role. Highlight your relevant experience in sales and account management, and how it aligns with our goals at FOCO. We appreciate when candidates take the time to connect their skills to what we do.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We want to understand your experience and skills without having to sift through unnecessary fluff.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the FOCO team!
How to prepare for a job interview at FOCO
✨Know Your Stuff
Before the interview, dive deep into FOCO's product portfolio and their partnerships with major football clubs. Familiarise yourself with their merchandise categories and recent launches. This will not only show your enthusiasm but also help you discuss how you can contribute to their sales growth.
✨Showcase Your Relationship Skills
Since this role is all about managing key accounts, be ready to share examples of how you've built and maintained strong relationships in previous roles. Think of specific instances where your communication skills led to successful partnerships or resolved conflicts.
✨Demonstrate Your Commercial Mindset
Prepare to discuss how you've identified new business opportunities in the past. Bring examples of strategies you've implemented that led to revenue growth. This will highlight your ability to think commercially and align with FOCO's objectives.
✨Be Ready to Talk Trends
Stay updated on current trends in sports merchandising and retail markets. Be prepared to discuss how these trends could impact FOCO and suggest innovative ideas for product placement or marketing strategies that could enhance fan engagement.
