Marketing Lead in London

Focaldata is a tech‑enabled research company delivering deep insight at the speed of software. Our team includes researchers, engineers, data scientists, product builders, and client leads. We partner with leading organisations such as New Balance, Hope Not Hate and the Bill & Melinda Gates Foundation. If you want to build a marketing function and help define a category, we’d love to talk.

We’re hiring a marketing & growth lead to own Focaldata’s marketing and growth for our core business end‑to‑end. This full‑stack marketing role will sharpen our positioning, scale up our marketing, and help define the emerging AI‑driven market research category.

• Design and execute campaigns that generate and convert leads in our target segments.
• Partner with sales and research to craft narratives and assets that resonate with senior buyers and drive pipeline.
• Own our content strategy and calendar with a consistent cadence.
• Produce and ship high‑quality assets across formats: newsletters, whitepapers, case studies, product launches, opinion‑led content and social.
• Own and evolve our visual identity, tone of voice and messaging.
• Ensure consistency and quality across every touchpoint—web, content, social, events and collateral.
• Manage the site end‑to‑end: messaging, structure, content, conversion paths and iteration.
• Work with designers and developers to ship updates quickly and keep the site aligned with our product story.
• Translate product capabilities into clear, differentiated messaging across web, campaigns and sales collateral.
• Work closely with product and commercial teams to turn positioning into persuasive copy and assets.
• Run our international events calendar—executing executive breakfasts, dinners and major conferences.
• Ensure we show up with clarity, polish and purpose: messaging, design, logistics and follow‑up.
• Track performance across channels, connect activity to outcomes and report impact clearly.
• Run experiments in formats, channels and narratives—double down on what works.

• 3–5+ years in marketing, growth or content roles in B2B, experience in market research, consulting, communications or adjacent insight‑driven sectors preferred.
• Strong writer/editor with great judgement—can take an idea from brief to publication independently.
• Comfortable owning multiple formats: reports, blogs, decks, landing pages, social and events.
• Familiar with CRMs and marketing operations—or motivated to build that muscle quickly.
• Experience managing websites and coordinating design/development/SEO workflows.
• Confident running social channels with a consistent, high‑quality cadence.
• Event execution experience with strong attention to detail.
• Data‑literate: can define metrics, track performance and communicate what’s working.

• You’re a builder: you like blank pages and turning chaos into systems.
• You balance craft and speed—detail‑oriented but not blocked by perfectionism.
• You’re curious and experimental, and you enjoy wearing multiple hats.
• You want high ownership and visible impact—and you care deeply about quality.

This role is required to be in‑office 4 days a week (Monday – Thursday).

Focaldata is an equal opportunities employer. We believe in the value of a diverse and inclusive workforce for our business, team and customers. We encourage all applications regardless of age, disability, gender, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation. We also understand that certain groups may not feel empowered to apply unless they match every single requirement. Please do apply even if you don’t match 100% of every single requirement!

Pay range: £70,000 – £80,000 per year (London).

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Market Research