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- Tasks: Lead marketing efforts, create campaigns, and build a strong brand presence.
- Company: Join Focaldata, a tech-enabled research company making an impact with top organisations.
- Benefits: Competitive salary, collaborative team, and opportunities for personal growth.
- Why this job: Shape the future of AI-driven market research and make a real difference.
- Qualifications: 3-5+ years in marketing, strong writing skills, and experience in B2B environments.
- Other info: In-office role 4 days a week, fostering a diverse and inclusive workplace.
The predicted salary is between 70000 - 80000 £ per year.
About us
Focaldata is building a new kind of tech-enabled research company — delivering deep insight at the speed of software. You’ll work alongside a collaborative team of researchers, engineers, data scientists, product builders, and client leads. We do impactful work with leading organisations — from brands like New Balance to campaign groups like Hope Not Hate and non-profits like the Bill & Melinda Gates Foundation. If you want to build a marketing function and help define a category, we’d love to talk.
About the role
We’re hiring a Marketing & Growth Lead to take full ownership of Focaldata’s marketing and growth for our core business — end to end. Focaldata is building a category-defining research platform: world-class research powered by market-leading AI products. This role is central to how we show up as we sharpen our positioning, scale up our marketing and growth, and help define the emerging AI-driven market research category. This is a full-stack marketing role. You’ll own brand, content, campaigns, website, events, and oversee marketing and growth ops — and you’ll work directly with commercial, product, growth, and research teams to turn our capabilities into demand, narrative, and momentum. You’ll have real autonomy, a high bar for quality, and a clear line of sight between your work and company growth.
What you’ll do
- You’ll combine creative leadership with hands-on execution. You’ll build a repeatable marketing and growth engine while constantly experimenting to find what works and what scales.
- Run campaigns that create demand. Design and execute campaigns that generate and convert leads in our target segments. Partner with sales and research to craft narratives and assets that resonate with senior buyers and drive pipeline.
- Build and operate the content engine. Own our content strategy and calendar with a consistent cadence. Produce and ship high-quality assets across formats: newsletters, whitepapers, case studies, product launches, opinion-led content, and social.
- Own the brand (and raise the bar). Own and evolve our visual identity, tone of voice, and messaging. Ensure consistency and quality across every touchpoint — web, content, social, events, and collateral.
- Own the website as a growth surface. Manage the site end-to-end: messaging, structure, content, conversion paths, and iteration. Work with designers and developers to ship updates quickly and keep the site aligned with our product story.
- Lead product and service marketing execution. Translate product capabilities into clear, differentiated messaging across web, campaigns, and sales collateral. Work closely with product and commercial teams to turn positioning into persuasive copy and assets.
- Own our presence in the market. Run our international events calendar — from executive breakfasts and dinners to major conferences. Ensure we show up with clarity, polish, and purpose: messaging, design, logistics, and follow-up.
- Measure what matters and iterate fast. Track performance across channels, connect activity to outcomes, and report impact clearly. Run experiments in formats, channels, and narratives — and double down on what works.
Who you are (skills and experience)
- 3–5+ years in marketing, growth, or content roles in B2B — and experience in market research, consulting, communications, or adjacent insight-driven sectors is preferred.
- Strong writer/editor with great judgement — you can take an idea from brief to publication independently.
- Comfortable owning multiple formats: reports, blogs, decks, landing pages, social, and events.
- Familiar with CRMs and marketing operations — or motivated to build that muscle quickly.
- Experience managing websites and coordinating design/development/SEO workflows.
- Confident running social channels with a consistent, high-quality cadence.
- Event execution experience with strong attention to detail.
- Data-literate: you can define metrics, track performance, and communicate what’s working.
Who you are (mindset)
- You’re a builder: you like blank pages and turning chaos into systems.
- You balance craft and speed — detail-oriented, but not blocked by perfectionism.
- You’re curious and experimental, and you enjoy wearing multiple hats.
- You want high ownership and visible impact — and you care deeply about quality.
This role is required to be in-office 4 days a week (Monday - Thursday).
Focaldata is an equal opportunities employer. We believe in the value of a diverse and inclusive workforce for our business, team and customers. We encourage all applications regardless of age, disability, gender, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation.
We also understand that certain groups may not feel empowered to apply unless they match every single requirement. Please do apply even if you don't match 100% of every single requirement!
The pay range for this role is: 70,000 - 80,000 GBP per year (London).
Marketing Lead in London employer: Focaldata Ltd
Contact Detail:
Focaldata Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will help you tailor your answers and show you’re genuinely interested in joining their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and growth shine through. We want to see how excited you are about building a category-defining research platform and how you can contribute to our mission.
Tailor Your Content: Make sure to customise your application to highlight relevant experience in B2B marketing, especially in market research or related fields. We love seeing how your past roles align with what we’re looking for at Focaldata.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate strong writers who can communicate ideas effectively. Avoid jargon unless it’s necessary, and make sure your application is easy to read.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Focaldata Ltd
✨Know Your Stuff
Before the interview, dive deep into Focaldata's mission and recent projects. Familiarise yourself with their work with brands like New Balance and the Gates Foundation. This will help you connect your experience to their goals and show that you're genuinely interested in what they do.
✨Showcase Your Creativity
As a Marketing Lead, creativity is key. Prepare examples of past campaigns you've led or content strategies you've developed. Be ready to discuss how you turned ideas into successful marketing initiatives, especially in B2B settings.
✨Demonstrate Data Savvy
Focaldata values data-driven decision-making. Brush up on how you've used metrics to track performance in previous roles. Be prepared to discuss specific KPIs you've set and how you've iterated on campaigns based on data insights.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Focaldata's marketing strategy, team dynamics, and future goals. This not only shows your interest but also helps you gauge if the company aligns with your career aspirations.
