Account Executive - UK

Type: Full-time, salaried employment
Sector: Retail and Retail Technology
Location: Remote in the UK working as part of EMEA Sales team with travel to customer sites; predominantly within the UK and opportunity to work on international projects

Who We Are

Focal Systems is a pioneering Silicon Valley startup, leading the charge in retail AI solutions. We\’re on a mission to automate and optimise brick-and-mortar retail using cutting-edge deep learning computer vision.
We\’ve already made a significant impact, with our solutions deployed at scale with some of the world\’s top retailers and we\’re expanding rapidly and looking for exceptional talent to join our journey within our UK and European team.
We\’re searching for smart, creative, and passionate individuals who are eager to learn, enjoy critical thinking, share our core values, and are excited about building a great and enduring company with us.

What We\’re Looking For

We\’re seeking a results-driven Account Executive to join our Sales organisation on a full-time basis. In this role, you’ll lead sales efforts with enterprise retailers within your territory. The ideal candidate has a proven track record in B2B technology sales, ideally in AI, SaaS, retail technology, or computer vision, and thrives in a fast-paced, consultative sales environment. You will be responsible for new logo acquisition and driving revenue growth across current clients.

What You\’ll Do

• Develop and execute a strategic sales plan to target key retailers with a primary focus in grocery and convenience.
• Prospect and generate new leads through outbound efforts, industry events, and strategic partnerships.
• Manage and grow a sales pipeline from discovery through close, often with multiple stakeholders, including Operations, IT and Innovation.
• Deliver compelling product demonstrations and presentations tailored to client needs and challenges.
• Collaborate with product and customer success teams to ensure alignment on success criteria and path to achieving scale.
• Partner with customer success team to demonstrate measurable ROI during POCs.
• Negotiate contracts, pricing, and terms with an emphasis on long-term value and relationship-building.
• Provide market feedback to product and marketing teams to help refine go-to-market strategies.

What You\’ll Need to Be Successful

To thrive in this role, you\’ll bring a blend of experience, skills, and a proactive mindset. Here\’s what we\’re looking for:

Experience & Qualifications

• Bachelor\’s degree or equivalent experience
• 3+ years of experience in B2B enterprise technology sales
• Strong consultative selling skills with a focus on identifying pain points and delivering ROI-driven solutions
• Experience selling to director and VP-level stakeholders in large retail organisations
• Ability to manage complex sales cycles (3–9 months) with multiple stakeholders
• Excellent communication, negotiation, and presentation skills
• Self-starter with the ability to work independently and cross-functionally
• Start-up mindset and work ethic that aligns with our company core values
• Ability to track and manage multiple projects and communicate progress at each stage

Additional Requirements

• You must have the ability to travel to client sites as required
• You must be able to work on international projects, as needed
• A working proficiency in other European languages would be advantageous

Why Join Focal Systems?

Joining Focal Systems means becoming part of a company that\’s truly making a difference in the retail world. This is your chance to play an active role in deploying artificial intelligence and computer vision at scale, fundamentally changing how brick-and-mortar retail operates. We offer significant room to grow and directly influence the future of technology in the retail industry.

What we offerWe care deeply about the health, happiness, and wellbeing of all of our employees. We offer:

• Generous Paid Time Off
• Pension
• Learning and Development Budget

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