Business Unit Manager - Digital

Imagine yourself doing meaningful work that makes an everyday impact on the world around you, growing your expertise and expanding your skillset with every project, collaborating with a vibrant, diverse, global team. It’s all possible with a role at Videojet, a Veralto company. You have likely purchased or used a product touched by Videojet Technologies this week—after all, Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet’s technologies play a critical role in ensuring the safety and authenticity of products sold across the globe in the food, beverage, pharmaceutical, and industrial marketplaces.

As part of the Videojet team and the broader Veralto network, you’ll work with products that make an everyday impact on the world around you—and along the way, you’ll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions. Reporting to the Senior Director, Digital Product Management, the Business Unit Manager - Digital will lead the execution of product marketing strategies to profitably grow our digital portfolio—spanning SaaS solutions, IIoT platforms, and embedded software.

You will own the digital product revenue target, playing a key role in driving customer adoption, enabling global commercialization, and delivering sustained value to our customers. You will work cross-functionally with sales, service, marketing, and product teams to ensure our digital offerings are aligned with market needs and positioned for growth. This role reports into the Digital Product Management team. The role is remote based, in the UK, Spain, Netherlands or Belgium.

Key Responsibilities:

• Go-to-Market Strategy & Execution: Own digital product revenue targets and lead downstream go-to-market activities across regions using the Product Growth Bridge framework. Develop compelling value propositions, customer personas, and competitive positioning to differentiate our offerings. Equip commercial teams with scalable enablement tools such as ROI calculators, objection-handling guides, training content, and playbooks. Define and maintain pricing models; implement guided selling workflows in Salesforce and integrate with ERP systems for accurate tracking and reporting.
• Customer Insight & Performance Analytics: Act as the voice of the customer by gathering global feedback and usage data to inform roadmap and commercial strategies. Track and report on key digital KPIs including ARR, customer retention, adoption, and satisfaction. Identify blockers to adoption and work with regional sales and service teams to address them. Conduct market and competitor analysis to support ongoing strategy refinement.
• Lifecycle Management: Develop strategic marketing and lifecycle plans for new and existing digital products, including segmentation, business case development, pricing, and positioning. Collaborate across functions (legal, finance, marketing, engineering) to manage changes in software and subscription offerings, including renewals and revenue recognition. Support global sales structure and process design; collaborate closely with sales to shape processes and commission structures. Own and prioritize product backlog, including features, enhancements, and bug fixes.
• Customer Journey & Experience: Own and continuously improve the post-sale customer journey, from onboarding and usage to support and renewal. Build frameworks and use customer data to enhance the user experience across digital touchpoints. Recommend product improvements and new features based on customer insights, field challenges, and problem resolution trends.
• Cross-Functional Collaboration & Product Advocacy: Serve as a product ambassador, aligning stakeholders across marketing, sales, service, and support to drive digital adoption. Collaborate closely with Innovation Product Managers, R&D, and UX to feed in-market learnings & business case estimates into product development and roadmap planning.

The essential requirements of the job include:

• Experience in a similar role within SaaS, IIoT, or embedded software in a B2B or industrial environment.
• Experience with agile development, customer success metrics, and digital customer journeys.
• Familiarity with pricing models for subscription-based or tiered software offerings.
• Proven ability to navigate a matrixed organization and drive outcomes through proactive collaboration.
• Ability to manage shifting priorities in a commercial environment where there is a need to maximize revenue and margin while maintaining growth, market share, and future returns for the business.
• Experience supporting global commercial teams in launching/scaling digital products.
• Ability to simplify complex topics into clear, compelling customer messaging.
• Exceptional communication, stakeholder management, and problem-solving skills.
• Able to travel 25% of the time.

Videojet is proud to be part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re safeguarding the world’s most vital resources—and building rewarding careers along the way.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.