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- Tasks: Manage and grow Fnatic's Crew programme, connecting creators with fans and partners.
- Company: Join Fnatic, a leading global esports brand with a vibrant culture.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Why this job: Be at the forefront of gaming culture and influencer management.
- Qualifications: Experience in influencer marketing and strong people skills required.
- Other info: Diverse and inclusive workplace that values every voice.
The predicted salary is between 28800 - 43200 £ per year.
As Creator Manager for Fnatic's Crew programme you will own the day-to-day execution, performance, and growth of an important initiative connecting Fnatic and its partners to our fans through some of the most exciting emerging creator talent in gaming. You will ensure Crew talent deliver consistently, partners see value, and the programme scales sustainably. This role sits at the intersection of influencer management, partnerships, and commercial execution. If you love to see things grow, are meticulously organised and thrive interacting with people, this could be the job for you!
What you will do:
- Manage the end-to-end operation of Fnatic Crew (UK first, with global collaboration)
- Maintain Crew tiers, performance scoring, and progression logic; and identify high-potential talent for deeper partnership
- Ensure all always-on talent obligations are delivered (branding, panels, overlays, disclosures)
- Own the Crew talent lifecycle: onboarding > activation > performance review > retention/offboarding
- Brief Crew talent on activations, expectations, and timelines, and act as their primary point of contact
- Provide structured feedback based on performance data
- Execute paid creator activations with partners; coordinating briefs, deliverables, deadlines, and approvals
- Track delivery status and flag risks early, and ensure contracts, disclosures, and brand guidelines are adhered to
- Support commercial teams with creator recommendations and pricing logic, as well as surfacing opportunities for additional activations or optimisations
- Support strong partner relationships by ensuring Crew talent deliver agreed outputs, and maintain partner confidence through strong organisation, clarity, and consistency
- Track creator performance across key metrics (output, engagement, growth, reliability), and maintain associated dashboards and scorecards
- Contribute insights into what content, creators, and formats are working — and why
- Work closely with Commercial, Legal, Marketing, and Content/Social teams, and support wider strategic planning
- Lead ad-hoc creator talent projects when they arise
We are looking for:
- Demonstrated experience in influencer marketing, creator management, or partnerships
- Great people skills; able to manage expectations with talent and remain calm under pressure
- Strong organisational and communication skills
- Comfort working with data, reporting, and performance metrics
- Strong understanding of Twitch, YouTube, and short-form content platforms
- Initiative and comfort dealing with ambiguity
- Ability to work independently coupled with openness to asking for help when needed
Diversity, Equity & Inclusion: #AlwaysFnatic At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you're missing a point here or there, we still want to hear from you
- We're happy to consider reasonable adjustments where needed to fully participate in Fnatic's recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games. Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms. Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment has sold to hundreds of thousands of gaming enthusiasts who want to play better. Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
Creator Manager (Fnatic Crew) in London employer: Fnatic
Contact Detail:
Fnatic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creator Manager (Fnatic Crew) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming and influencer space. Attend events, join online communities, and don’t be shy to slide into DMs. You never know who might help you land that Creator Manager role!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your experience in influencer marketing and partnerships. Highlight any successful projects you've managed, and make sure it’s easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Fnatic and its Crew programme. Understand their values, recent projects, and the gaming landscape. This will not only impress your interviewers but also help you tailor your answers to show you’re the perfect fit for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Creator Manager (Fnatic Crew) in London
Some tips for your application 🫡
Show Your Passion for Gaming: When writing your application, let your love for gaming shine through! We want to see how you connect with the gaming community and why you're excited about the Creator Manager role at Fnatic.
Highlight Relevant Experience: Make sure to showcase any experience you have in influencer marketing or creator management. We’re looking for those who can manage relationships and understand the ins and outs of partnerships, so don’t hold back!
Be Organised and Clear: Your application should reflect your organisational skills. Use clear headings, bullet points, and concise language to make it easy for us to see your qualifications and experiences at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Fnatic!
How to prepare for a job interview at Fnatic
✨Know Your Creators
Before the interview, dive deep into Fnatic's Crew programme and understand the creators involved. Familiarise yourself with their content styles, platforms, and recent collaborations. This will show your genuine interest and help you discuss how you can enhance their performance and growth.
✨Showcase Your Organisational Skills
Since this role requires meticulous organisation, prepare examples of how you've successfully managed projects or teams in the past. Be ready to discuss specific tools or methods you use to keep everything on track, especially when dealing with multiple creators and partners.
✨Data-Driven Mindset
Highlight your comfort with data and performance metrics. Prepare to discuss how you've used data to inform decisions in previous roles, particularly in influencer marketing or partnerships. Being able to back up your strategies with solid data will impress the interviewers.
✨Emphasise People Skills
This role is all about managing relationships, so be prepared to share stories that demonstrate your great people skills. Talk about times when you’ve successfully navigated challenges with talent or partners, showcasing your ability to remain calm under pressure and manage expectations effectively.
