Esports Marketing Manager

As Esports Marketing Manager at Fnatic, you’ll design and execute campaigns across our franchise game titles, digital products, and fan engagement initiatives. You’ll have award-winning creators, elite Pro-Gaming talent, and our in-house Studios team at your disposal to bring activations to life; and your work will directly contribute to building deep Fnatic fandom globally. You will act as both an ideas generator and a conductor, coordinating internal and external teams to bring campaigns to life and deliver measurable impact. We champion youth culture, innovation, and creativity in everything we do. If this sounds like you too, we welcome applicants who may not check every bullet point - if you’re passionate, creative, and able to make it happen, we’d love to hear from you.

What you’ll do:

• Ideate, plan & execute integrated marketing campaigns related to Fnatic’s franchised game titles (e.g. Counter-Strike, League of Legends, Valorant, Rainbow Six), and build strong relationships with associated game publishers.
• Develop and execute activations for digital assets and in-game items, as well as product launches and other brand activity; utilising content and creator capability effectively.
• Ensure all marketing activations deliver Fnatic’s brand promise and commercial goals.
• Collaborate with Fnatic Studios, Social, Creators, Product, and Community teams to deliver storytelling and asset creation.
• Manage CRM/product marketing initiatives tied to digital drops and title-specific campaigns.
• Oversee paid social media campaigns.
• Lead campaign measurement, tracking KPIs, forecasting ROI and managing spend.
• Monitor fan sentiment and youth culture trends; ensure activations resonate authentically.
• Perform post-campaign analysis, distilling insights to inform the next iteration.
• Support global roll-out, tailoring campaigns for different markets while maintaining consistency.
• Brief and liaise with external agencies or partners when needed (e.g. for digital items or influencer campaigns).
• Collaborate with Legal on marketing regulations, especially around digital items and international execution.
• Lead ad-hoc Marketing projects defined by your manager.

We’re looking for:

• Proven experience in developing impactful campaigns for youth-centric, consumer or gaming brands.
• Strong understanding of the esports landscape and virtual economies.
• Experience working in a global context, nuancing campaigns for different international markets.
• Creative flair balanced with ability to deliver.
• Data-driven and ROI-focused mindset – comfortable forecasting and interpreting campaign results.
• Excellent project management and communication skills.
• Resourcefulness and flexibility, able to do a lot with a little where needed.
• Excellent written and spoken English; German highly desirable and other languages a plus.

What we have to offer:

• The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business.
• Hybrid onsite/remote work policy.
• Employee Assistance Programme (Health Assured).
• Enhanced parental leave policy.
• Self-development book requests for the Fnatic Library.
• Fnatic shop staff discount.

Diversity, Equity & Inclusion: #AlwaysFnatic

At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad. We know that applying for jobs can be daunting - but be assured that at Fnatic: Who you are, and how you identify has no impact on our selection process; we understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you; we’re happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.