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- Tasks: Manage Fnatic Crew, connecting creators with fans and partners in the gaming world.
- Company: Join Fnatic, a leading global esports brand with a vibrant culture.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Why this job: Be at the forefront of gaming culture and influencer management.
- Qualifications: Experience in influencer marketing and strong people skills required.
- Other info: Diverse and inclusive workplace that values every voice.
The predicted salary is between 36000 - 60000 £ per year.
As Creator Manager for Fnatic's Crew programme you will own the day-to-day execution, performance, and growth of an important initiative connecting Fnatic and its partners to our fans through some of the most exciting emerging creator talent in gaming. You will ensure Crew talent deliver consistently, partners see value, and the programme scales sustainably. This role sits at the intersection of influencer management, partnerships, and commercial execution. If you love to see things grow, are meticulously organised and thrive interacting with people, this could be the job for you!
What You’ll Do
- Manage the end-to-end operation of Fnatic Crew (UK first, with global collaboration)
- Maintain Crew tiers, performance scoring, and progression logic; and identify high-potential talent for deeper partnership
- Ensure all always-on talent obligations are delivered (branding, panels, overlays, disclosures)
- Own the Crew talent lifecycle: onboarding > activation > performance review > retention/offboarding
- Brief Crew talent on activations, expectations, and timelines, and act as their primary point of contact
- Provide structured feedback based on performance data (not vibes)
- Execute paid creator activations (Drops) with partners; coordinating briefs, deliverables, deadlines, and approvals
- Track delivery status and flag risks early, and ensure contracts, disclosures, and brand guidelines are adhered to
- Support commercial teams with creator recommendations and pricing logic, as well as surfacing opportunities for additional activations or optimisations.
- Support strong partner relationships by ensuring Crew talent deliver agreed outputs, and maintain partner confidence through strong organisation, clarity, and consistency
- Track creator performance across key metrics (output, engagement, growth, reliability), and maintain associated dashboards and scorecards
- Contribute insights into what content, creators, and formats are working and why
- Work closely with Commercial, Legal, Marketing, and Content/Social teams, and support wider strategic planning
- Lead ad-hoc creator talent projects when they arise
We’re looking for
- Demonstrated experience in influencer marketing, creator management, or partnerships
- Great people skills; able to manage expectations with talent and remain calm under pressure
- Strong organisational and communication skills
- Comfort working with data, reporting, and performance metrics
- Strong understanding of Twitch, YouTube, and short‑form content platforms
- Initiative and comfort dealing with ambiguity
- Ability to work independently coupled with openness to asking for help when needed
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad. We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We’re happy to consider reasonable adjustments where needed to fully participate in Fnatic's recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games. Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward‑thinking brands communicate with young people. We deliver industry‑leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms. Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award‑winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better. Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
Creator Manager (Fnatic Crew) employer: Fnatic
Contact Detail:
Fnatic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creator Manager (Fnatic Crew)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming and influencer space. Attend events, join online communities, and don’t be shy to slide into DMs. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in influencer marketing or creator management. Highlight any successful campaigns you've run or partnerships you've built. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching Fnatic and its Crew programme. Know the ins and outs of what we do and come armed with ideas on how you can contribute. This shows you're genuinely interested and ready to hit the ground running!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in the interviewer's mind. Plus, it’s just good manners!
We think you need these skills to ace Creator Manager (Fnatic Crew)
Some tips for your application 🫡
Show Your Passion for Gaming: When writing your application, let your love for gaming shine through! Share your experiences with gaming and how they relate to the role of Creator Manager. We want to see that you’re not just qualified, but genuinely excited about connecting creators with fans.
Be Organised and Clear: Since this role is all about managing multiple tasks, make sure your application reflects your organisational skills. Use bullet points or clear sections to highlight your relevant experience and achievements. We appreciate clarity and structure!
Highlight Your People Skills: This job involves a lot of interaction with talent and partners, so don’t forget to showcase your people skills in your application. Share examples of how you've successfully managed relationships or resolved conflicts in the past. We love seeing teamwork in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join the Fnatic family!
How to prepare for a job interview at Fnatic
✨Know Your Creators
Before the interview, dive deep into Fnatic's Crew programme and understand the creators involved. Familiarise yourself with their content styles, platforms, and audience engagement. This will not only show your genuine interest but also help you discuss how you can enhance their performance and partnerships.
✨Showcase Your Organisational Skills
Since this role requires meticulous organisation, prepare examples of how you've successfully managed projects or teams in the past. Be ready to discuss specific tools or methods you use to keep everything on track, especially when dealing with multiple creators and tight deadlines.
✨Data is Your Friend
Brush up on your data analysis skills! Be prepared to talk about how you've used performance metrics to drive decisions in previous roles. Bring examples of how you've tracked success and made recommendations based on data, as this will resonate well with the expectations of the role.
✨Communicate Clearly and Confidently
Strong communication is key in this position. Practice articulating your thoughts clearly and confidently, especially when discussing how you would manage expectations with talent and partners. Consider role-playing common scenarios you might face in the role to build your confidence.
