At a Glance
- Tasks: Manage and grow our creator roster while executing exciting partnerships and activations.
- Company: Join Fnatic, a leading global esports brand with a vibrant culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace that values every voice.
- Why this job: Be at the forefront of influencer marketing in the dynamic world of esports.
- Qualifications: Experience in influencer marketing and strong people skills are essential.
The predicted salary is between 35000 - 45000 € per year.
As Creators Coordinator at Fnatic you'll own the day-to-day execution, performance, and growth of the creator function within Fnatic. This includes our roster of always-on Fnatic core creators, Fnatic Crew - a grassroots programme in collaboration with Red Bull and our co-streamers for the games we compete in. This role sits at the intersection of influencer management, partnerships, and commercial execution. If you love to see things grow, are meticulously organised and thrive interacting with people, this could be the job for you!
What you'll do:
- Manage our retained Fnatic Core creators roster globally, as well as day-to-day management/operations of Fnatic Crew and act as their primary point of contact.
- Execute paid creator activations (“Drops”) with partners; coordinating briefs, deliverables, deadlines, and approvals.
- Track delivery status and flag risks early, and ensure contracts, disclosures, and brand guidelines are adhered to.
- Ensure all always-on talent obligations are delivered (branding, panels, overlays, disclosures).
- Be the face of Crew in our Discord server, engaging and interacting with the members on a daily basis.
- Own the Crew talent lifecycle: onboarding > activation > performance review > retention/off-boarding.
- Maintain Crew tiers, performance scoring, and progression logic; and identify high-potential talent for deeper partnership (e.g. new Core creators).
- Provide structured feedback based on performance data (not vibes).
- Work closely with Business Development/Partner Success teams help develop creator strategies aligned to new partnership projects.
- Track creator performance across key metrics (output, engagement, growth, reliability), and maintain associated dashboards and scorecards.
- Contribute insights into what content, creators, and formats are working — and why.
- Work closely with Commercial, Legal, Marketing, and Content/Social teams to bring activations to life, and support wider strategic planning.
- Lead ad-hoc creator talent projects when they arise.
We're looking for:
- Demonstrated experience in influencer marketing, creator management, or partnerships.
- Great people skills; able to manage expectations with talent and remain calm under pressure.
- Strong organisational and communication skills.
- Comfort working with data, reporting, and performance metrics.
- Strong understanding of Twitch, YouTube, and short-form content platforms.
- Initiative and comfort dealing with ambiguity.
- Ability to work independently coupled with openness to asking for help when needed.
Diversity, Equity & Inclusion: #AlwaysFnatic At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad. We know that applying for jobs can be daunting - but be assured that at Fnatic: Who you are, and how you identify has no impact on our selection process. We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you. We're happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games. Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms. Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better. Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
Creators Coordinator employer: Fnatic Ltd
Fnatic is an exceptional employer that champions a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Creators Coordinator, you'll have the opportunity to engage with a diverse roster of creators while working in the heart of London, a hub for innovation and esports. With a commitment to employee growth and development, Fnatic empowers its team members to forge their own paths in the dynamic world of gaming and content creation.
StudySmarter Expert Advice🤫
We think this is how you could land Creators Coordinator
✨Tip Number 1
Network like a pro! Get involved in gaming communities, attend events, and connect with creators on platforms like Discord. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your experience in influencer marketing or creator management. This will give you an edge and show potential employers what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to companies you admire, like Fnatic, and express your interest. A well-timed message can open doors you didn’t even know existed.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Fnatic family.
We think you need these skills to ace Creators Coordinator
Some tips for your application 🫡
Show Your Passion for Creators:When writing your application, let us see your enthusiasm for working with creators! Share any relevant experiences you've had in influencer marketing or creator management, and how they’ve shaped your love for this field.
Be Organised and Clear:We appreciate a well-structured application. Make sure to clearly outline your skills and experiences that match the job description. Use bullet points if it helps keep things tidy and easy to read!
Highlight Your People Skills:Since this role involves a lot of interaction with talent, don’t forget to showcase your people skills. Share examples of how you’ve successfully managed relationships or resolved conflicts in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Fnatic family!
How to prepare for a job interview at Fnatic Ltd
✨Know Your Creators
Before the interview, dive deep into Fnatic's roster of creators. Familiarise yourself with their content styles, platforms, and recent projects. This will not only show your genuine interest but also help you discuss how you can enhance their performance and engagement.
✨Showcase Your Organisational Skills
Prepare examples that highlight your organisational prowess. Discuss how you've managed multiple projects or teams in the past, especially in influencer marketing or partnerships. Being able to demonstrate your ability to juggle tasks while keeping everything on track is crucial for this role.
✨Data-Driven Mindset
Since the role involves tracking performance metrics, come prepared with insights from your previous experiences. Be ready to discuss how you've used data to inform decisions and improve outcomes. This will show that you understand the importance of analytics in creator management.
✨Engage with Enthusiasm
Fnatic thrives on passion and community. During the interview, express your enthusiasm for gaming and esports. Share your thoughts on current trends in the industry and how you envision engaging with the community, especially through platforms like Discord. This will resonate well with the team.
