At a Glance
- Tasks: Lead the UK foodservice channel and drive growth with premium branded products.
- Company: Fast-growing, family-owned food manufacturer with a strong market reputation.
- Benefits: Competitive salary, car allowance, commission on sales, and additional benefits.
- Other info: Home-based role with autonomy and opportunities for significant impact.
- Why this job: Shape the future of foodservice in a dynamic, entrepreneurial environment.
- Qualifications: Experience in foodservice sales and strong relationships with key wholesalers.
The predicted salary is between 65000 - 70000 £ per year.
This is a fantastic opportunity to take ownership of the UK foodservice channel for a fast-growing, family-owned food manufacturer with a premium branded product range and a strong reputation across the UK market.
The business has built its success around high-quality, great-tasting products that sit in a growing “better-for-you” convenience category. With strong existing foundations already in place, this is a role where you can genuinely shape the future of foodservice growth in the UK.
You’ll inherit established relationships, but the real opportunity is to open new doors, build national partnerships, grow distribution, and put your own stamp on the channel.
This is a privately owned, entrepreneurial food business with a turnover of c.£50m and a strong heritage in premium branded food. The culture is agile, ambitious and family-led, ideal for someone who enjoys ownership, accountability and being close to decision-making.
As Head of UK Foodservice, you will be responsible for accelerating growth across the English foodservice market. You will build on existing relationships with national and regional wholesalers, while opening and developing new business with major foodservice accounts and end-user customers.
Key focus areas will include:
- National and regional wholesalers
- Bidfood, Brakes, Booker and similar major accounts
- Restaurant groups and QSR
- Contract catering
- Education and healthcare
Working with a strong, differentiated branded proposition, you’ll be responsible for growing distribution, increasing brand presence and shaping the commercial strategy for foodservice.
We’re looking for an experienced foodservice sales professional who combines strong relationships with real commercial drive. You will ideally have:
- Experience as a NAM, SNAM, Head of Foodservice or similar
- Strong understanding of UK foodservice wholesale
- Existing relationships across Bidfood, Brakes, Booker or similar
- A proven track record of winning and developing new business
- Experience working with branded food products
- A proactive, entrepreneurial approach
- Confidence working in a home-based, autonomous role
- Experience across chilled, frozen, poultry or value-added food would be advantageous
The package includes a basic salary of £65,000 – £70,000, car allowance, pension and benefits. There is also a highly attractive commission structure of 1% of sales, paid quarterly, up to £10,000 per quarter.
This is a field based role - you will spend your time with customers, working from home with 1 day at head office per month for the monthly sales meeting.
This is a genuine opportunity to join a family-owned business with excellent products, a growing market position and the freedom to make a real impact. You’ll have the backing, autonomy and product quality needed to grow the UK foodservice channel, while working in a business where your contribution will be visible and valued.
Head of Foodservice in Telford employer: FMCG Selection
Join a dynamic, family-owned food manufacturer that prioritises quality and innovation in the premium branded food sector. With a culture that fosters agility and accountability, you will have the autonomy to drive growth in the UK foodservice market while being supported by a strong heritage and established relationships. This role offers not only competitive compensation but also the chance to make a tangible impact in a thriving business environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Foodservice in Telford
✨Tip Number 1
Network like a pro! Reach out to your existing contacts in the foodservice industry and let them know you're on the lookout for new opportunities. You never know who might have a lead or be able to introduce you to someone who can help.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in foodservice. Share insights, engage with industry content, and connect with key players in the market. This will help you stay top of mind when opportunities arise.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Research companies you admire in the foodservice sector and reach out directly. Express your interest in potential roles and how you can add value to their team.
✨Tip Number 4
Apply through our website! We’ve got some fantastic roles waiting for you, and applying directly can give you an edge. Plus, it shows your enthusiasm for joining our family-owned business and making a real impact in the foodservice market.
We think you need these skills to ace Head of Foodservice in Telford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Head of Foodservice role. Highlight your foodservice sales experience and any existing relationships with major wholesalers like Bidfood or Brakes.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the foodservice industry and how you can contribute to our growth. Be specific about your achievements and how they relate to the role.
Showcase Your Entrepreneurial Spirit:We love candidates who take initiative! In your application, share examples of how you've opened new doors or built partnerships in previous roles. This will show us you're the proactive type we’re looking for.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process smoothly!
How to prepare for a job interview at FMCG Selection
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in the company’s premium branded products. Understand their unique selling points and how they fit into the 'better-for-you' convenience category. This will help you demonstrate your passion for the brand and show that you can effectively communicate its value to potential clients.
✨Leverage Your Network
Since existing relationships are key for this role, come prepared with examples of your connections within the UK foodservice sector. Highlight any previous collaborations with major accounts like Bidfood or Brakes, and be ready to discuss how you can leverage these relationships to drive growth.
✨Showcase Your Commercial Acumen
Be ready to discuss your track record in winning and developing new business. Prepare specific examples of strategies you've implemented in the past that led to increased distribution or brand presence. This will illustrate your commercial drive and ability to shape the foodservice strategy effectively.
✨Emphasise Your Entrepreneurial Spirit
This role requires a proactive and entrepreneurial approach, so be sure to convey your ability to work autonomously. Share instances where you took ownership of a project or initiative, and how that led to successful outcomes. This will resonate well with the family-led culture of the business.
