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- Tasks: Manage key accounts and drive new business in the foodservice sector.
- Company: Join a leading food manufacturer known for premium dessert and bakery products.
- Benefits: Enjoy a competitive salary, bonus, private healthcare, pension, and 33 days holiday.
- Why this job: Be part of a dynamic team, work with top hospitality brands, and make an impact.
- Qualifications: Passion for food, sales experience in foodservice, and strong leadership skills required.
- Other info: This is a home-based role with travel across the South of England.
The predicted salary is between 48000 - 52000 £ per year.
1 day ago Be among the first 25 applicants
This range is provided by FMCG Selection. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from FMCG Selection
This well established food manufacturer is part of an international group recognised for its expertise in dessert and bakery products. With a strong UK manufacturing base and operations across Europe and beyond, the business supplies a wide range of premium products to both independent operators and major foodservice brands.
Their offering combines culinary creativity, bespoke product development, and deep market insight to deliver innovative solutions that meet evolving customer needs. Known for their commitment to excellence, they operate to the highest standards of food safety and service, making them a trusted partner in the hospitality and foodservice sectors.
As part of their continued growth, they are now looking to appoint a Sales Controller to further develop relationships with national end user foodservice customers.
Role
Reporting directly to the Commercial Director, you will manage a portfolio of established end user accounts across national hotel and restaurant groups, as well as customers in the leisure and travel sectors. Key accounts include the Gordon Ramsay Group, Pizza Express, Zizzi, Dishoom, Hilton Hotels, and Radisson Hotels, among others.
In addition to managing these relationships, you will be responsible for identifying and developing new business opportunities across the foodservice channel.
You will also lead a team of three experienced Business Development Managers who focus on independent hospitality customers in the South East of England.
Key Responsibilities
- Drive new business development and manage key national accounts
- Lead, coach, and support a team of Business Development Managers to achieve sales objectives
- Build and maintain strong relationships with customers in the hospitality sector
- Monitor market trends and competitor activity to identify growth opportunities
- Set and track performance targets and KPIs
- Prepare sales forecasts, budgets, and performance reports
- Collaborate with marketing and NPD teams to deliver customer-led solutions
- Identify and develop new channels, accounts, and commercial opportunities
Candidate Requirements
You will bring a genuine passion for food and high-quality products, alongside a proven track record in sales or account management within the foodservice sector. A strong understanding of the food manufacturing industry and a network across hospitality customers such as restaurants, hotels, or catering businesses is essential.
You will likely come from a foodservice wholesale or manufacturing background, with experience in delivering sales growth and building market share. Strong leadership skills are important, particularly in managing and motivating high-performing commercial teams.
Salary and Benefits
- £60,000 to £65,000 basic salary
- 20 percent bonus
- Private healthcare, pension, and 33 days holiday
Location
This is a home-based role with regular travel to customer sites across the South of England. The successful candidate will ideally be based within reasonable reach of the company’s London head office.
Contact
For more information, please contact Aidan Goodall on 01943 667280 or via aidan@fmcgselection.co.uk
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Business Development
-
Industries
Food and Beverage Manufacturing, Wholesale Food and Beverage, and Accommodation and Food Services
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Sales Controller employer: FMCG Selection
Contact Detail:
FMCG Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Controller
✨Tip Number 1
Network within the foodservice industry to connect with potential colleagues or clients. Attend industry events, trade shows, or local meetups to build relationships that could lead to referrals or insider information about the role.
✨Tip Number 2
Research the key accounts mentioned in the job description, such as the Gordon Ramsay Group and Hilton Hotels. Understanding their business models and recent developments can help you tailor your approach during interviews and demonstrate your genuine interest.
✨Tip Number 3
Prepare to discuss your leadership style and experiences managing teams. Since this role involves leading Business Development Managers, showcasing your ability to motivate and drive performance will be crucial in the interview process.
✨Tip Number 4
Stay updated on market trends and competitor activities in the foodservice sector. Being knowledgeable about current challenges and opportunities will not only impress your interviewers but also show that you are proactive and well-informed.
We think you need these skills to ace Sales Controller
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and account management, particularly within the foodservice sector. Emphasise any leadership roles you've held and specific achievements that demonstrate your ability to drive sales growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for food and high-quality products. Mention your understanding of the food manufacturing industry and how your network across hospitality customers can benefit the company. Be sure to address how you can contribute to their growth.
Showcase Your Leadership Skills: Since the role involves leading a team, provide examples of how you've successfully managed and motivated teams in the past. Highlight any specific strategies you've used to achieve sales objectives and how you’ve supported team members in their development.
Research the Company: Familiarise yourself with the company's products, values, and market position. Understanding their commitment to excellence and customer-led solutions will help you align your application with their goals and demonstrate your genuine interest in the role.
How to prepare for a job interview at FMCG Selection
✨Know Your Accounts
Familiarise yourself with the key accounts you'll be managing, such as the Gordon Ramsay Group and Hilton Hotels. Understanding their business models and needs will help you demonstrate how you can add value to their operations.
✨Showcase Your Leadership Skills
As a Sales Controller, you'll be leading a team of Business Development Managers. Be prepared to discuss your leadership style and provide examples of how you've successfully motivated teams in the past.
✨Understand Market Trends
Research current trends in the foodservice sector and be ready to discuss how these could impact the company. Showing that you're aware of competitor activity and market dynamics will highlight your strategic thinking.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities, especially in relation to developing new business opportunities. Prepare scenarios where you've successfully identified and capitalised on growth opportunities in previous roles.
