Regional Sales Manager - North East England
Location: Home-based - North Yorkshire, North East England & Scottish Borders
Company
Our client is an established independent non-food wholesaler supplying an extensive range of high-quality products to customers across the hospitality, foodservice, healthcare, education and commercial sectors.
Their comprehensive product portfolio includes premium tableware, crockery, cutlery, glassware, buffet and food presentation equipment, barware, catering disposables, food packaging, professional kitchen accessories and specialist cleaning and hygiene solutions.
The business supports a diverse customer base, including hotels, restaurants, fine dining establishments, pubs, bars, contract caterers, care homes, healthcare providers, educational establishments and commercial businesses.
With a strong reputation for quality products, competitive pricing and excellent customer service, the business is looking to appoint a Regional Sales Manager to support its continued growth across North Yorkshire and the North East of England.
Role
Reporting to the Sales Director and working alongside an established sales team, the successful candidate will take responsibility for developing sales across an established territory, identifying new business opportunities and building long-term relationships with customers throughout the region.
Key responsibilities will include:
- Proactively identifying, targeting and securing new business opportunities across the hospitality, catering, foodservice and wider commercial sectors.
- Managing and developing an existing portfolio of customers, maximising sales opportunities and driving account growth.
- Building strong relationships with key decision-makers, including business owners, purchasing managers, chefs and operational teams.
- Developing a strong understanding of customer requirements and presenting suitable products and solutions from the company's extensive portfolio.
- Identifying opportunities to increase product penetration, cross-sell additional ranges and grow customer spend.
- Managing the sales process from initial prospecting and customer meetings through to negotiation and securing new business.
- Working closely with internal sales and customer service teams to ensure excellent customer support.
- Taking ownership of territory performance, developing a strong sales pipeline and delivering against agreed revenue and growth targets.
Requirements
We are keen to hear from experienced sales professionals with a background in hospitality, foodservice or the wider catering supply sector.
Candidates may come from either food or non-food sales backgrounds, provided they have relevant experience selling into the hospitality and foodservice customer channels.
The ideal candidate will demonstrate:
- Previous experience in a field-based sales, Business Development Manager, Area Sales Manager or Regional Sales Manager position.
- A strong understanding of the hospitality, catering or foodservice markets, with experience selling into hotels, restaurants, pubs, contract caterers, healthcare or similar customers.
- A proven track record of winning new business and delivering consistent sales growth.
- A proactive, commercially driven approach, with a genuine appetite for developing new customer relationships.
- Experience managing and growing existing customer accounts.
- Strong communication, negotiation and relationship-building skills.
- Excellent organisational skills, with the ability to manage a geographical territory independently.
- A self-motivated, results-focused approach and the ability to work effectively as part of a wider sales team.
- A full UK driving licence.
Package
- Basic salary of £40,000-£45,000.
- Lucrative commission structure linked to sales performance.
- Company car.
- Company pension and additional benefits.
- Home-based position with autonomy to manage your territory.
- Opportunity to join an established business with excellent scope for further growth.
Location
The position is home-based, with regular travel throughout North Yorkshire, the North East of England and surrounding areas. Candidates should ideally be based anywhere from York through to the Scottish Borders, with the ability to effectively service the territory.
Regional Sales Manager employer: FMCG Selection
As a Senior National Accounts Lead at this high-growth challenger brand in Guildford, you will be part of a dynamic and innovative team that values collaboration and creativity. The company fosters a supportive work culture with ample opportunities for professional development and career progression, allowing you to make a significant impact on the premium chilled foods sector. With a focus on driving growth and leading major product launches, you'll enjoy a rewarding environment that encourages strategic thinking and cross-functional partnerships.
