At a Glance
- Tasks: Lead the UK foodservice channel and drive growth with premium branded products.
- Company: Fast-growing, family-owned food manufacturer with a strong market reputation.
- Benefits: Competitive salary, car allowance, commission on sales, and additional benefits.
- Other info: Home-based role with autonomy and opportunities for significant impact.
- Why this job: Shape the future of foodservice in a dynamic, entrepreneurial environment.
- Qualifications: Experience in foodservice sales and strong relationships with key wholesalers.
The predicted salary is between 65000 - 70000 £ per year.
This is a fantastic opportunity to take ownership of the UK foodservice channel for a fast-growing, family-owned food manufacturer with a premium branded product range and a strong reputation across the UK market.
The business has built its success around high-quality, great-tasting products that sit in a growing “better-for-you” convenience category. With strong existing foundations already in place, this is a role where you can genuinely shape the future of foodservice growth in the UK.
You’ll inherit established relationships, but the real opportunity is to open new doors, build national partnerships, grow distribution, and put your own stamp on the channel.
This is a privately owned, entrepreneurial food business with a turnover of c.£50m and a strong heritage in premium branded food. The culture is agile, ambitious and family-led, ideal for someone who enjoys ownership, accountability and being close to decision-making.
As Head of UK Foodservice, you will be responsible for accelerating growth across the English foodservice market. You will build on existing relationships with national and regional wholesalers, while opening and developing new business with major foodservice accounts and end-user customers.
Key focus areas will include:
- National and regional wholesalers
- Bidfood, Brakes, Booker and similar major accounts
- Restaurant groups and QSR
- Contract catering
- Education and healthcare
Working with a strong, differentiated branded proposition, you’ll be responsible for growing distribution, increasing brand presence and shaping the commercial strategy for foodservice.
We’re looking for an experienced foodservice sales professional who combines strong relationships with real commercial drive. You will ideally have:
- Experience as a NAM, SNAM, Head of Foodservice or similar
- Strong understanding of UK foodservice wholesale
- Existing relationships across Bidfood, Brakes, Booker or similar
- A proven track record of winning and developing new business
- Experience working with branded food products
- A proactive, entrepreneurial approach
- Confidence working in a home-based, autonomous role
- Experience across chilled, frozen, poultry or value-added food would be advantageous
The package includes a basic salary of £65,000 – £70,000, car allowance, pension and benefits. There is also a highly attractive commission structure of 1% of sales, paid quarterly, up to £10,000 per quarter.
This is a field based role - you will spend your time with customers, working from home with 1 day at head office per month for the monthly sales meeting.
This is a genuine opportunity to join a family-owned business with excellent products, a growing market position and the freedom to make a real impact. You’ll have the backing, autonomy and product quality needed to grow the UK foodservice channel, while working in a business where your contribution will be visible and valued.
Head of Foodservice in Doncaster employer: FMCG Selection
Join a dynamic, family-owned food manufacturer that prioritises quality and innovation in the premium branded food sector. With a culture that fosters agility and accountability, you will have the autonomy to drive growth in the UK foodservice market while being supported by a strong heritage and established relationships. This role offers not only competitive compensation but also the chance to make a tangible impact in a thriving business environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Foodservice in Doncaster
✨Network Like a Pro
Get out there and connect with people in the foodservice industry! Attend trade shows, local events, or even online webinars. Building relationships can open doors to opportunities that aren’t even advertised.
✨Showcase Your Expertise
When you get the chance to chat with potential employers, don’t hold back! Share your success stories and how you’ve driven growth in previous roles. This is your time to shine and show them why you’re the perfect fit for the Head of Foodservice role.
✨Follow Up Like a Boss
After interviews or networking events, drop a quick thank-you email. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s a great way to reiterate your interest in shaping the future of their foodservice growth!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our family-owned business.
We think you need these skills to ace Head of Foodservice in Doncaster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Head of Foodservice role. Highlight your foodservice sales experience and any existing relationships with major wholesalers like Bidfood or Brakes.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the foodservice industry and how you can contribute to our growth. Be specific about your achievements and how they relate to the role.
Showcase Your Entrepreneurial Spirit:We love candidates who take initiative! In your application, share examples of how you've opened new doors or built partnerships in previous roles. This will show us you're the proactive type we’re looking for.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process quickly!
How to prepare for a job interview at FMCG Selection
✨Know Your Stuff
Make sure you’re well-versed in the UK foodservice market, especially regarding premium branded products. Research the company’s existing relationships with wholesalers like Bidfood and Brakes, and be ready to discuss how your experience aligns with their needs.
✨Showcase Your Relationships
Since this role relies heavily on established connections, come prepared to talk about your existing relationships within the foodservice industry. Highlight specific examples of how you've successfully leveraged these connections to drive sales or open new business opportunities.
✨Demonstrate Your Commercial Acumen
Be ready to discuss your commercial strategy ideas for growing distribution and brand presence. Think about how you can put your own stamp on the channel and be prepared to share innovative approaches that align with the company's goals.
✨Embrace the Entrepreneurial Spirit
This is a family-owned business that values agility and ambition. Show your proactive, entrepreneurial mindset by discussing past experiences where you took ownership of projects or initiatives. This will resonate well with the company culture and demonstrate your fit for the role.
