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- Tasks: Lead brand strategy and activation for Gü's iconic dessert range in the UK.
- Company: Join a passionate team at Gü, where we create beloved dessert brands.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on brand experiences and drive commercial success.
- Qualifications: Experience in FMCG marketing with strong brand and shopper expertise.
- Other info: Dynamic, fast-paced environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
At Gü, we don’t just make desserts — we build brands people truly love. We’re now looking for a UK Brand Manager to lead the performance of our iconic range in the UK market and play a pivotal role in shaping our brand, shopper and portfolio strategy across retail and online channels.
This is a hands‑on, high‑impact role at the heart of the business, working closely with Sales, Category, Innovation and Marketing teams to deliver standout brand experiences and strong commercial results.
What you’ll be doing:
- Owning UK brand and shopper activation across in‑store and online channels
- Leading NPD & EPD launches, including packaging design, 360 campaign development and post‑launch reviews
- Supporting the delivery and creation of the annual brand plans
- Leading our Online Shopper growth agenda from strategy to evaluation
- Leading retailer sell‑ins in partnership with Sales and Category teams
- Managing packaging projects, from artwork development to delivery
- Optimising the UK product portfolio, spotting growth opportunities through insight and data
- Tracking competitors, category and shopper trends — and turning insight into action
- Managing and tracking UK marketing spend, ensuring investment delivers results
We’re looking for someone who:
- Has solid FMCG marketing experience with strong brand, shopper and portfolio expertise
- Is a confident, empathetic communicator who can influence internally and externally
- Thinks creatively, solves problems and thrives in fast‑paced environments
- Is proactive, delivery‑focused and genuinely passionate about food and brands
You’ll thrive here if you’re:
- Pioneering — curious about trends, insights and innovation
- Accountable — owning outcomes and delivering measurable impact
Brand Manager in City of London employer: FMCG executive network
Contact Detail:
FMCG executive network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. At Gü, they’re all about building brands people love, so show your passion for their desserts and how you can contribute to their success. We want to see your enthusiasm shine through!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it aligns with the role of UK Brand Manager. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in showing your appreciation and keeping you top of mind. Plus, it’s a great chance to reiterate your excitement about the role and how you can make an impact at Gü.
We think you need these skills to ace Brand Manager in City of London
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your love for brands shine through! Share specific examples of how you've engaged with brands in the past and what makes you excited about working with Gü. We want to see that spark!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your FMCG marketing experience and any relevant projects you've led. We appreciate when candidates take the time to align their skills with our needs.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We love a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Gü family!
How to prepare for a job interview at FMCG executive network
✨Know Your Brand Inside Out
Before the interview, dive deep into Gü's brand values, product range, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your FMCG Experience
Be ready to discuss specific examples from your past roles that demonstrate your expertise in FMCG marketing. Highlight successful brand activations or product launches you've led, and be prepared to explain the strategies you used to achieve measurable results.
✨Prepare for Creative Problem-Solving
Expect questions that assess your ability to think creatively under pressure. Prepare a few scenarios where you faced challenges in brand management and how you turned those challenges into opportunities. This will showcase your proactive approach and innovative thinking.
✨Engage with Insight and Data
Gü values data-driven decision-making, so come equipped with insights about current market trends and consumer behaviour. Discuss how you've used data to inform your strategies in previous roles, and be ready to suggest how you could apply similar insights at Gü.
