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- Tasks: Lead sales strategy for grocery and B2B, managing key accounts and driving growth.
- Company: Join a bold, sustainable drinks brand disrupting the FMCG market with premium products.
- Benefits: Enjoy a competitive salary, hybrid work options, and a dynamic work environment.
- Why this job: Be part of an exciting growth journey, making a real impact in the FMCG sector.
- Qualifications: 5+ years in FMCG sales, strong account management, and negotiation skills required.
- Other info: Ideal for ambitious individuals with a hunter mentality in a fast-paced setting.
The predicted salary is between 39000 - 65000 ÂŁ per year.
Senior National Account Manager – Grocery
Senior National Account Manager – Grocery
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This range is provided by FMCG Exec. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from FMCG Exec
FMCG Recruitment Specialist | Marketing, Digital & Ecommerce
About the job
Our client is one of the most exciting challenger brands in the drinks space – bold, mission-led, and on a rapid growth trajectory. Built on a foundation of sustainability and great taste, they’re disrupting the category with premium products loved by both consumers and retailers. With strong momentum across the UK and growing demand from retail and B2B partners, they\’re becoming a standout name in FMCG – and the journey is just getting started.
As they expand further into grocery retail and other channels, they’re now looking for an ambitious sales leader to help scale their UK presence and take the brand to the next level.
The Role
As the new Senior National Account Manager, you’ll play a critical role in delivering ambitious growth targets in UK grocery while also supporting B2B opportunities. You’ll develop new partnerships and take full responsibility for executing the sales strategy. This role is both strategic and hands-on – ideal for a commercial operator who loves building relationships and spotting opportunities. A \’hunter\’ mentality is preferred for this ambitious challenger brand.
Key Responsibilities:
- Own and deliver the UK sales strategy for grocery and B2B channels
- Develop and ultimately manage big grocery accounts (e.g. Tesco, Sainsbury\’s and Asda)
- Lead new business development with regional and national buyers
- Negotiate commercial agreements and annual joint business plans
- Collaborate cross-functionally with marketing, supply chain, and finance
- Analyse performance data and provide actionable insights to optimise growth
- Represent the brand at customer meetings, trade shows, and key events
The successful UK Sales Lead will have:
- 5+ years in FMCG sales, with strong exposure to UK grocery retail and B2B
- Proven track record of national account management and new business wins
- Strong commercial acumen with negotiation and forecasting experience
- Entrepreneurial, target-driven, and comfortable in a scale-up or high-growth environment
- Excellent communication, relationship-building, and leadership skills
Salary: Up to ÂŁ65,000 + typical benefits
Location: Hybrid – 1/2 days in the office
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development, Sales, and Management
-
Industries
Food and Beverage Services, Food and Beverage Retail, and Food and Beverage Manufacturing
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Senior National Account Manager - Grocery employer: FMCG Exec
Contact Detail:
FMCG Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager - Grocery
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience with grocery retail. Attend industry events and trade shows where you can meet potential contacts and learn more about the latest trends in the market.
✨Tip Number 2
Research the specific grocery accounts mentioned in the job description, like Tesco and Sainsbury's. Understanding their business models and current challenges will help you demonstrate your knowledge and strategic thinking during interviews.
✨Tip Number 3
Prepare to showcase your negotiation skills by reviewing successful deals you've closed in the past. Be ready to discuss your approach to building partnerships and how you’ve driven growth in previous roles.
✨Tip Number 4
Familiarise yourself with the brand's mission and values, particularly their focus on sustainability. Being able to align your personal values with the company's ethos will make you a more compelling candidate.
We think you need these skills to ace Senior National Account Manager - Grocery
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG sales, particularly with UK grocery retail and B2B. Emphasise your achievements in national account management and any successful negotiations you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the drinks industry. Mention specific examples of how you've driven growth in previous roles and how you can contribute to their ambitious sales strategy.
Highlight Key Skills: In your application, focus on key skills such as commercial acumen, relationship-building, and leadership. Provide concrete examples of how you've used these skills to achieve results in past positions.
Showcase Your 'Hunter' Mentality: Demonstrate your proactive approach to business development. Include examples of how you've identified and pursued new opportunities, especially in high-growth environments, to align with the company's needs.
How to prepare for a job interview at FMCG Exec
✨Know Your Numbers
As a Senior National Account Manager, you'll need to demonstrate your understanding of sales metrics and performance data. Be prepared to discuss specific figures from your previous roles, such as revenue growth percentages and successful account management strategies.
✨Showcase Your Hunter Mentality
This role requires a proactive approach to business development. Share examples of how you've successfully identified and pursued new opportunities in the past, particularly in the grocery sector. Highlight your ability to build relationships with key buyers.
✨Understand the Brand's Mission
Familiarise yourself with the company's values and mission, especially their focus on sustainability and premium products. Be ready to discuss how you can align your sales strategies with their brand ethos and contribute to their growth trajectory.
✨Prepare for Negotiation Scenarios
Negotiation skills are crucial for this position. Think of past experiences where you successfully negotiated commercial agreements or joint business plans. Be ready to role-play potential negotiation scenarios during the interview to showcase your skills.
