Regional Sales Manager – London / M25 Area - Foodservice
Regional Sales Manager – London / M25 Area - Foodservice

Regional Sales Manager – London / M25 Area - Foodservice

City of London Full-Time 30000 - 70000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive sales and manage key accounts in the vibrant London foodservice market.
  • Company: Join a respected family-owned business in premium food solutions.
  • Benefits: Enjoy a competitive salary, bonuses, car allowance, and remote work options.
  • Why this job: Be part of a dynamic team enhancing brand visibility and culinary excellence.
  • Qualifications: 3+ years in B2B sales, strong IT skills, and excellent communication.
  • Other info: Remote role with travel across London and monthly visits to Glasgow.

The predicted salary is between 30000 - 70000 £ per year.

Location: London & Surrounding M25 Region

Salary: £50k basic, plus bonus, car allowance + benefits

Contract Type: Full-Time, Permanent

Our client, a well-established and respected family-owned business in the premium food solutions sector, is seeking a dynamic and results-driven Regional Sales Manager to join their expanding team. This is a unique opportunity to take ownership of a high-profile portfolio and drive growth across the vibrant London hospitality market.

The Role

Reporting to the Head of Stadia & Events, the Regional Sales Manager will be responsible for managing and developing existing key accounts while identifying and capitalising on new business opportunities. The successful candidate will play a pivotal role in enhancing brand visibility and delivering high-end food solutions from a purpose-built production kitchen and warehouse.

Key Responsibilities

  • Maximise commercial opportunities within existing accounts and develop new customer relationships.
  • Analyse data to identify growth opportunities and create actionable plans.
  • Accurately forecast product demand and ensure customer satisfaction.
  • Act as a trusted advisor, positioning the company as the go-to solution for culinary needs.
  • Collaborate cross-functionally with internal teams including Procurement, Marketing, Operations, and Finance.
  • Deliver against budgeted targets in gross profit and volume.
  • Lead strategic menu development and product promotions to drive sales.
  • Prepare and present compelling business proposals and conduct structured client meetings.

Key Performance Indicators

  • Sales, Gross Profit, and Average Daily Volume vs Budget
  • Customer Retention and Satisfaction
  • Category and Unit Growth within Existing Accounts

Candidate Profile

Essential:

  • Minimum 3 years of sales experience, ideally in B2B food service.
  • Strong IT and data analysis skills.
  • Proven ability to manage customer relationships and meet tight deadlines.
  • Excellent communication and collaboration skills.

Desirable:

  • Previous experience as a chef or in a culinary environment.
  • Demonstrated success in implementing customer KPIs and improvement strategies.

This is a remote role with regular travel across the London area. Monthly travel to the company’s head office near Glasgow is required.

Regional Sales Manager – London / M25 Area - Foodservice employer: FMCG Exec

Join a well-established, family-owned business that values its employees and fosters a collaborative work culture. As a Regional Sales Manager in the vibrant London hospitality market, you will enjoy competitive benefits, including a generous salary, bonus structure, and car allowance, while having the opportunity to grow your career in a dynamic environment that prioritises employee development and innovation.
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Contact Detail:

FMCG Exec Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Manager – London / M25 Area - Foodservice

Tip Number 1

Network within the foodservice industry in London. Attend local hospitality events, trade shows, and food fairs to meet potential clients and industry peers. Building relationships can lead to valuable referrals and insights into job opportunities.

Tip Number 2

Familiarise yourself with the latest trends in the foodservice sector, especially those relevant to the London market. Being knowledgeable about current culinary trends and customer preferences will help you stand out during interviews and discussions.

Tip Number 3

Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've maximised commercial opportunities and developed key accounts in your past roles, as this will demonstrate your capability for the position.

Tip Number 4

Research the company thoroughly before your interview. Understand their product offerings, target market, and recent developments. This knowledge will allow you to tailor your conversation and show genuine interest in contributing to their success.

We think you need these skills to ace Regional Sales Manager – London / M25 Area - Foodservice

Sales Experience in B2B Food Service
Customer Relationship Management
Data Analysis Skills
Forecasting and Demand Planning
Communication Skills
Collaboration Skills
Strategic Thinking
Presentation Skills
Budget Management
Problem-Solving Skills
Knowledge of Culinary Trends
Project Management
Negotiation Skills
Adaptability to Change

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant sales experience, particularly in the B2B food service sector. Emphasise your achievements in managing key accounts and driving growth, as these are crucial for the Regional Sales Manager role.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the foodservice industry and your understanding of the London hospitality market. Mention specific examples of how you've maximised commercial opportunities and developed customer relationships in previous roles.

Highlight Data Analysis Skills: Since strong IT and data analysis skills are essential for this position, include any relevant experience you have with data analysis tools or techniques. Provide examples of how you've used data to identify growth opportunities and create actionable plans.

Prepare for Interviews: If invited for an interview, be ready to discuss your approach to managing customer relationships and meeting tight deadlines. Prepare to present ideas on strategic menu development and product promotions that could drive sales for the company.

How to prepare for a job interview at FMCG Exec

Know Your Product Inside Out

As a Regional Sales Manager in the foodservice sector, it's crucial to have a deep understanding of the products you'll be selling. Familiarise yourself with the company's offerings, including their unique selling points and how they stand out in the market.

Demonstrate Your Sales Strategy

Prepare to discuss your approach to managing key accounts and developing new business opportunities. Be ready to share specific examples of how you've successfully driven sales growth in previous roles, particularly in B2B environments.

Showcase Your Data Analysis Skills

Since the role requires analysing data to identify growth opportunities, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to inform your sales strategies and improve customer satisfaction.

Prepare for Cross-Functional Collaboration

The position involves working closely with various internal teams. Think about how you've collaborated with other departments in the past and be ready to share those experiences. Highlight your communication skills and ability to work as part of a team.

Regional Sales Manager – London / M25 Area - Foodservice
FMCG Exec
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  • Regional Sales Manager – London / M25 Area - Foodservice

    City of London
    Full-Time
    30000 - 70000 £ / year (est.)

    Application deadline: 2027-07-10

  • F

    FMCG Exec

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