Regional Sales Manager - London / M25 Area - Foodservice
Regional Sales Manager - London / M25 Area - Foodservice

Regional Sales Manager - London / M25 Area - Foodservice

London Full-Time 30000 - 70000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales and manage key accounts in the vibrant London hospitality market.
  • Company: Join a respected family-owned business in the premium food solutions sector.
  • Benefits: Enjoy a competitive salary, bonuses, car allowance, and remote work options.
  • Why this job: Be part of a dynamic team enhancing brand visibility and culinary excellence.
  • Qualifications: 3+ years in B2B sales, strong IT skills, and excellent communication abilities required.
  • Other info: Remote role with travel across London and monthly visits to Glasgow.

The predicted salary is between 30000 - 70000 £ per year.

Location: London & Surrounding M25 Region

Salary: £50k basic, plus bonus, car allowance + benefits

Contract Type: Full-Time, Permanent

Our client, a well-established and respected family-owned business in the premium food solutions sector, is seeking a dynamic and results-driven Regional Sales Manager to join their expanding team. This is a unique opportunity to take ownership of a high-profile portfolio and drive growth across the vibrant London hospitality market.

The Role

Reporting to the Head of Stadia & Events, the Regional Sales Manager will be responsible for managing and developing existing key accounts while identifying and capitalising on new business opportunities. The successful candidate will play a pivotal role in enhancing brand visibility and delivering high-end food solutions from a purpose-built production kitchen and warehouse.

Key Responsibilities

  • Maximise commercial opportunities within existing accounts and develop new customer relationships.
  • Analyse data to identify growth opportunities and create actionable plans.
  • Accurately forecast product demand and ensure customer satisfaction.
  • Act as a trusted advisor, positioning the company as the go-to solution for culinary needs.
  • Collaborate cross-functionally with internal teams including Procurement, Marketing, Operations, and Finance.
  • Deliver against budgeted targets in gross profit and volume.
  • Lead strategic menu development and product promotions to drive sales.
  • Prepare and present compelling business proposals and conduct structured client meetings.

Key Performance Indicators

  • Sales, Gross Profit, and Average Daily Volume vs Budget
  • Customer Retention and Satisfaction
  • Category and Unit Growth within Existing Accounts

Candidate Profile

Essential:

  • Minimum 3 years of sales experience, ideally in B2B food service.
  • Strong IT and data analysis skills.
  • Proven ability to manage customer relationships and meet tight deadlines.
  • Excellent communication and collaboration skills.

Desirable:

  • Previous experience as a chef or in a culinary environment.
  • Demonstrated success in implementing customer KPIs and improvement strategies.

This is a remote role with regular travel across the London area. Monthly travel to the company’s head office near Glasgow is required.

Regional Sales Manager - London / M25 Area - Foodservice employer: FMCG Exec

Join a well-established, family-owned business that values its employees and fosters a collaborative work culture. As a Regional Sales Manager in the vibrant London hospitality market, you'll enjoy competitive benefits, including a generous salary, bonus structure, and car allowance, while having the opportunity to grow your career within a supportive environment that prioritises employee development and innovation.
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Contact Detail:

FMCG Exec Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Manager - London / M25 Area - Foodservice

✨Tip Number 1

Familiarise yourself with the London hospitality market. Research key players, trends, and challenges in the foodservice sector to demonstrate your knowledge during interviews.

✨Tip Number 2

Network with professionals in the foodservice industry. Attend local events or join relevant online groups to connect with potential colleagues and gain insights into the role.

✨Tip Number 3

Prepare to discuss your data analysis skills. Be ready to share examples of how you've used data to drive sales or improve customer satisfaction in previous roles.

✨Tip Number 4

Showcase your ability to build relationships. Think of specific instances where you've successfully managed key accounts or developed new business opportunities to highlight your experience.

We think you need these skills to ace Regional Sales Manager - London / M25 Area - Foodservice

Sales Experience in B2B Food Service
Customer Relationship Management
Data Analysis Skills
Forecasting and Demand Planning
Strategic Thinking
Excellent Communication Skills
Collaboration and Teamwork
Presentation Skills
Budget Management
Problem-Solving Skills
Knowledge of Culinary Trends
Ability to Work Under Pressure
Negotiation Skills
Adaptability to Change

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant sales experience, particularly in the B2B food service sector. Emphasise your achievements in managing key accounts and driving growth, as these are crucial for the Regional Sales Manager role.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the foodservice industry and detail how your skills align with the responsibilities of the role. Mention specific examples of how you've maximised commercial opportunities and developed customer relationships in the past.

Showcase Data Analysis Skills: Since strong IT and data analysis skills are essential, include examples in your application that demonstrate your ability to analyse data and create actionable plans. This could be through previous roles or projects where you successfully identified growth opportunities.

Prepare for Interviews: If invited for an interview, prepare to discuss your experience in detail. Be ready to present compelling business proposals and share how you've collaborated with cross-functional teams in previous roles. Practice articulating your strategies for enhancing brand visibility and customer satisfaction.

How to prepare for a job interview at FMCG Exec

✨Know Your Numbers

As a Regional Sales Manager, you'll need to demonstrate your ability to analyse data and forecast product demand. Brush up on relevant metrics and be prepared to discuss how you've used data to drive sales in previous roles.

✨Showcase Your Relationship Management Skills

This role requires strong customer relationship management. Be ready to share specific examples of how you've successfully developed and maintained key accounts, highlighting your communication and collaboration skills.

✨Understand the Foodservice Landscape

Familiarise yourself with the current trends in the foodservice industry, especially within the London hospitality market. Showing that you understand the competitive landscape will impress your interviewers and demonstrate your commitment to the role.

✨Prepare Compelling Proposals

Since you'll be preparing business proposals, practice presenting your ideas clearly and persuasively. Think about how you can position the company as a trusted advisor and prepare to discuss strategic menu development and product promotions.

Regional Sales Manager - London / M25 Area - Foodservice
FMCG Exec
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  • Regional Sales Manager - London / M25 Area - Foodservice

    London
    Full-Time
    30000 - 70000 £ / year (est.)

    Application deadline: 2027-07-11

  • F

    FMCG Exec

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