Our client is one of the UK's leading food brands, high-quality products that are enjoyed by millions of consumers every year. With a reputation for innovation, sustainability, and category leadership, the business continues to invest heavily in its products, people, and future growth. This is an opportunity to join a progressive organisation that combines the scale and security of an established market leader with the pace, ambition, and entrepreneurial spirit needed to shape the future of the food industry.
The role
As Brand Manager, you'll play a pivotal role in shaping and growing one of the UK's most recognised food brands. Working closely with the senior leadership team, you'll lead the delivery of innovative, insight-led marketing campaigns that drive brand engagement, shopper conversion, and commercial growth. From PR, influencer activity, and consumer campaigns through to in-store activation, new product launches, and sustainability initiatives, you'll have the opportunity to make a tangible impact across the full marketing mix. This is a highly visible role, offering the chance to collaborate with cross-functional teams, external agencies, and key retail partners while helping to drive the future direction of a category-leading brand.
This role would suit an ambitious Assistant Brand Manager ready for their first Brand Manager position, or an established Brand Manager looking for a broader role with genuine ownership, visibility, and the opportunity to influence a market-leading brand.
The ideal fit
- Previous Brand Management or Marketing experience within FMCG, ideally within food or drink
- Proven track record of developing and delivering successful marketing campaigns that drive brand awareness and commercial results
- Passion for consumer brands, innovation, and sustainability within the food industry.
- Experience managing agencies, PR activity, influencer campaigns, and shopper marketing initiatives.
- Strong project management skills with the ability to balance multiple priorities and deliver against deadlines and budgets.
- Excellent analytical skills, with the confidence to evaluate campaign performance and identify opportunities for growth.
- Exceptional communication and relationship-building skills, with the ability to influence stakeholders at all levels.
- A proactive, creative thinker who enjoys identifying new opportunities and challenging the status quo.
- Experience working cross-functionally with Category, Commercial, NPD, Technical, and Operations teams would be advantageous.
Salary: Up to £45,000, plus benefits package.
Location: Hybrid – circa 3 days in Birmingham area HQ.
Brand Manager in Birmingham employer: FMCG Exec
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