At a Glance
- Tasks: Drive digital marketing strategies and optimise campaigns for maximum impact.
- Company: FMC, a trusted name in the UK dental profession for over 30 years.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and continuous learning.
- Why this job: Join a dynamic team and make a real difference in dental practice marketing.
- Qualifications: 3-5 years in performance or digital marketing with strong analytical skills.
The predicted salary is between 49500 - 60500 £ per year.
For more than 30 years, FMC has been a trusted name at the heart of the UK dental profession.
Through Dentistry Practice Services, we help dental practices operate more effectively and focus on what matters most: delivering excellent patient care.
Our growing range of specialist services provides practical support across compliance, CPD, patient consent, HR and marketing, combining expert guidance with smart, easy-to-use solutions that make practice life simpler.
The role
We're looking for a commercially minded and data-driven Digital Performance Marketing Manager to join our growing team.
You'll be responsible for turning our paid and owned digital channels, and marketing spend into efficient, qualified demand and measurable pipeline.
This is a hands-on role with ownership of channel performance, budget efficiency, conversion optimisation, tracking, attribution and testing, with decisions driven by downstream MQL, SQL, Opportunity and pipeline quality rather than surface metrics.
Key Responsibilities and Accountabilities
- Own digital demand generation across approved paid and owned channels, including targeting, budgets, launch calendar, KPI and tracking requirements.
- Review channel and funnel performance every working day; diagnose movement by audience, creative/message, offer, landing page and funnel stage.
- Optimise to qualified demand and downstream commercial quality, making explicit scale / stop / change / test decisions.
- Control budget pacing, forecast spend, explain variance and recommend or execute reallocation within agreed approval limits.
- Own Hub Spot campaign/source/UTM readiness, landing-page and form conversion, launch QA and attribution integrity with Rev Ops support.
- Maintain an active experimentation backlog across audiences, offers, creative, messaging, landing pages and forms; record the learning and next action.
- Hand leads to SDR / Sales with accurate source context and feed evidence on creative/message performance back to Brand & Performance Marketing.
Requirements, qualifications, minimum levels of experience
- 3-5 years in performance marketing, digital marketing, demand generation, paid media or growth marketing.
- Strong hands-on understanding of paid media, conversion funnels, landing pages and campaign optimisation.
- Demonstrable ability to interpret data and make budget, channel and optimisation decisions.
- Comfort with CPL, CAC/CPA, ROAS, CVR, MQL/SQL/Opportunity conversion, pipeline and attribution concepts.
- Experience with Hub Spot or comparable CRM/marketing automation, source tracking and UTM governance.
- Strong spreadsheet/dashboard literacy and experience partnering with Brand/Creative and Sales to improve full-funnel quality
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Digital Performance Marketing Manager in Shenley employer: FMC - Connecting Dentistry
FMC - Connecting Dentistry is an exceptional employer that fosters a collaborative and innovative work culture, where employees are encouraged to develop their skills and grow within the organisation. Located in a vibrant area, we offer competitive benefits, including flexible working arrangements and opportunities for professional development, making it an ideal place for those looking to make a meaningful impact in the media partnerships landscape.
Contact Details:
FMC - Connecting Dentistry Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Marketing Manager in Shenley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FMC - Connecting Dentistry and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FMC - Connecting Dentistry are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FMC - Connecting Dentistry on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FMC - Connecting Dentistry. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Performance Marketing Manager in Shenley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FMC - Connecting Dentistry. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FMC - Connecting Dentistry:Show us that you’ve done your homework! In your application, briefly mention what you admire about FMC - Connecting Dentistry’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FMC - Connecting Dentistry
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FMC - Connecting Dentistry will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FMC - Connecting Dentistry, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
