At a Glance
- Tasks: Lead digital marketing strategies and optimise customer journeys for delivery platforms.
- Company: Franco Manca, a vibrant pizza brand focused on growth and simplicity.
- Benefits: Competitive salary, staff discounts, free meals, and 28 days holiday.
- Other info: Join a dynamic team with a focus on innovation and performance.
- Why this job: Shape the future of digital marketing in a hands-on leadership role.
- Qualifications: Experience in digital marketing, CRM, and managing teams.
The predicted salary is between 40000 - 50000 £ per year.
At Franco Manca, we keep things simple: great pizza, great people, and doing the basics really well. We’ve been doing a lot behind the scenes to simplify and strengthen the business and getting back to what we do best. With continued investment, we’re now focused on growing in a smarter, more joined‑up way and digital, CRM and delivery are a big part of that.
We’re now looking for a Head of Digital & Delivery Marketing to take ownership of three of our biggest growth drivers: digital acquisition, CRM & loyalty, and delivery. This is a hands‑on leadership role where you’ll shape the strategy, drive performance, and make sure everything connects, from how we bring customers in, to how we keep them coming back, to how we show up on delivery platforms day in, day out.
If you’re commercial, data‑led, and like building things that actually work, you’ll fit right in.
What you’ll be doing:
- Own performance across delivery platforms (Deliveroo, Uber Eats, Just Eat)
- Lead digital marketing strategy across paid social, Google and customer acquisition channels
- Define and deliver our CRM & loyalty strategy to drive retention, frequency and lifetime value
- Manage delivery partnerships, promotions, pricing and platform performance
- Optimise the digital customer journey, from first click through to conversion
- Use data to spot opportunities, fix gaps and improve performance across all channels
- Own budgets, ROI and performance reporting across digital, CRM and delivery
- Work closely with internal teams to keep everything aligned and moving at pace
- Manage and support a Digital Executive, including oversight of customer queries and feedback
What we’re looking for:
- A commercial, hands‑on marketing leader who knows how to drive revenue through digital
- Confident owning multiple moving parts such as acquisition, retention and delivery
- Data‑led, but practical and able to turn insight into action quickly
- Strong stakeholder skills, managing both internal teams and external partners
- Comfortable switching between strategy and execution
- Calm, proactive and always looking for ways to improve things
- Experienced in leading and developing a small team
Nice to have:
- Experience working with delivery platforms or marketplaces (Deliveroo, Uber Eats etc.)
- Strong background in performance marketing and digital growth
- Experience with CRM, lifecycle marketing and customer segmentation
- Good understanding of data, reporting and performance dashboards
- Experience managing agencies or external partners
What you’ll get:
- Competitive salary
- Staff discount across Franco Manca
- Free meals when working
- 28 days holiday
FM Marketing Manager employer: FM Central Team
Franco Manca is an exceptional employer that values simplicity and excellence, offering a vibrant work culture where great people come together to create outstanding pizza experiences. With a strong focus on employee growth, you will have the opportunity to lead innovative digital marketing strategies while enjoying competitive salaries, generous staff discounts, and free meals during shifts. Located in a dynamic environment, Franco Manca fosters collaboration and creativity, making it an ideal place for those looking to make a meaningful impact in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land FM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in digital marketing, CRM, and delivery strategies. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can drive performance across delivery platforms and improve customer retention. Tailor your answers to show you understand their business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Franco Manca.
We think you need these skills to ace FM Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing and delivery shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your CV:Make sure your CV is tailored to the role of Head of Digital & Delivery Marketing. Highlight your experience with digital acquisition, CRM, and any relevant platforms like Deliveroo or Uber Eats. We love seeing how your background aligns with what we do!
Be Data-Driven:Since this role is all about data-led decision-making, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive performance in previous roles. We’re all about turning insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Franco Manca!
How to prepare for a job interview at FM Central Team
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around CRM and delivery platforms like Deliveroo and Uber Eats. Be ready to discuss specific strategies you've used in the past that drove performance and how you can apply them to Franco Manca.
✨Show Off Your Data Skills
Since this role is data-led, come prepared with examples of how you've used data to spot opportunities and improve performance. Think about metrics you've tracked and how they influenced your decisions. This will show that you can turn insights into actionable strategies.
✨Demonstrate Leadership Experience
As a hands-on leader, you'll need to showcase your experience in managing teams and projects. Prepare to talk about how you've developed team members and kept everyone aligned towards common goals. Highlight any successful campaigns you've led and the impact they had.
✨Be Ready to Discuss Stakeholder Management
This role requires strong stakeholder skills, so think about times when you've successfully managed relationships with internal teams or external partners. Be ready to share how you navigated challenges and kept projects moving at pace, as this will demonstrate your ability to handle multiple moving parts.
