At a Glance
- Tasks: Lead digital marketing and delivery strategies to drive growth and customer loyalty.
- Company: Franco Manca, known for great pizza and a supportive team culture.
- Benefits: Competitive salary, staff discounts, free meals, 28 days holiday, and hybrid working.
- Other info: Join a down-to-earth team where your ideas can make a difference.
- Why this job: Shape the future of digital marketing in a high-impact role with real ownership.
- Qualifications: Experience in digital marketing, CRM, and managing teams.
The predicted salary is between 50000 - 60000 £ per year.
About the role
At Franco Manca, we keep things simple: great pizza, great people, and doing the basics really well. We’ve been doing a lot behind the scenes to simplify and strengthen the business and getting back to what we do best. With continued investment, we’re now focused on growing in a smarter, more joined‑up way and digital, CRM and delivery are a big part of that. We’re now looking for a Head of Digital & Delivery Marketing to take ownership of three of our biggest growth drivers: digital acquisition, CRM & loyalty, and delivery. This is a hands‑on leadership role where you’ll shape the strategy, drive performance, and make sure everything connects, from how we bring customers in, to how we keep them coming back, to how we show up on delivery platforms day in, day out. If you’re commercial, data‑led, and like building things that actually work, you’ll fit right in.
What you’ll be doing
- Own performance across delivery platforms (Deliveroo, Uber Eats, Just Eat)
- Lead digital marketing strategy across paid social, Google and customer acquisition channels
- Define and deliver our CRM & loyalty strategy to drive retention, frequency and lifetime value
- Manage delivery partnerships, promotions, pricing and platform performance
- Optimise the digital customer journey, from first click through to conversion
- Use data to spot opportunities, fix gaps and improve performance across all channels
- Own budgets, ROI and performance reporting across digital, CRM and delivery
- Work closely with internal teams to keep everything aligned and moving at pace
- Manage and support a Digital Executive, including oversight of customer queries and feedback
What we’re looking for
- A commercial, hands‑on marketing leader who knows how to drive revenue through digital
- Confident owning multiple moving parts such as acquisition, retention and delivery
- Data‑led, but practical and able to turn insight into action quickly
- Strong stakeholder skills, managing both internal teams and external partners
- Comfortable switching between strategy and execution
- Calm, proactive and always looking for ways to improve things
- Experienced in leading and developing a small team
Nice to have
- Experience working with delivery platforms or marketplaces (Deliveroo, Uber Eats etc.)
- Strong background in performance marketing and digital growth
- Experience with CRM, lifecycle marketing and customer segmentation
- Good understanding of data, reporting and performance dashboards
- Experience managing agencies or external partners
What you’ll get
- Competitive salary
- Staff discount across Franco Manca
- Free meals when working
- 28 days holiday (including bank holidays)
- Hybrid working (1 day WFH)
- A high‑impact role with real ownership and visibility
- The chance to shape how digital, CRM and delivery work together across two growing brands
- A supportive, down‑to‑earth team where you can make things happen
Ready to apply? If you like building, improving, and making things work properly, this could be the one. Apply today and let’s have a chat. (Pizza included, obviously.)
FM Marketing Manager in City of Westminster employer: FM Central Team
Franco Manca is an exceptional employer that values simplicity and excellence, offering a dynamic work environment where creativity and data-driven strategies thrive. With competitive salaries, generous staff discounts, and a supportive team culture, employees enjoy meaningful growth opportunities while contributing to the success of our digital and delivery marketing initiatives. Located in a vibrant setting, this role provides the chance to make a significant impact on two growing brands, all while enjoying the perks of hybrid working and free meals.
StudySmarter Expert Advice🤫
We think this is how you could land FM Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in digital marketing, CRM, and delivery strategies. This is your chance to demonstrate how you can drive performance and make things work.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can optimise their customer journey and improve performance across channels. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Franco Manca and making a real impact.
We think you need these skills to ace FM Marketing Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Pizza:When you're writing your application, let your love for pizza shine through! Mention why you’re excited about working with Franco Manca and how you can contribute to our mission of delivering great food and experiences.
Be Data-Driven:Since this role is all about digital marketing and performance, make sure to highlight your experience with data. Share specific examples of how you've used data to drive marketing strategies or improve customer engagement in the past.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with the job description. We want to see how you fit into our vision for digital and delivery marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at FM Central Team
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around CRM and delivery platforms like Deliveroo and Uber Eats. Be ready to discuss specific strategies you've used in the past that drove performance and how you can apply them at Franco Manca.
✨Show Off Your Data Skills
Since this role is data-led, come prepared with examples of how you've used data to spot opportunities and improve performance. Think about metrics you've tracked and how they influenced your decisions. This will show that you can turn insights into actionable strategies.
✨Demonstrate Leadership Experience
As a hands-on leader, you'll need to showcase your experience in managing teams and projects. Prepare to talk about how you've developed team members and led initiatives that required collaboration across different departments. Highlight any successful partnerships you've managed as well.
✨Be Ready to Discuss Customer Journeys
Understanding the customer journey is key for this role. Think about how you've optimised customer experiences from acquisition to retention. Be ready to share specific examples of how you've improved conversion rates or customer loyalty through strategic changes.
