At a Glance
- Tasks: Lead business development and drive revenue growth in retail media partnerships.
- Company: Join Flywheel, a dynamic digital commerce solutions provider with a global presence.
- Benefits: Enjoy a competitive rewards package and opportunities for career growth in a supportive culture.
- Other info: Be part of an inclusive workforce that values diversity and innovation.
- Why this job: Make a real impact in the fast-paced world of retail media and e-commerce.
- Qualifications: 8+ years in direct sales with proven success in retail media and enterprise relationships.
The predicted salary is between 80000 - 100000 £ per year.
Overview
Flywheel's suite of digital commerce solutions accelerates growth across major digital marketplaces for leading brands. We provide near real-time performance measurement to improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, growth opportunities and support to be your best.
What you'll do
- Lead Business Development & Revenue Growth
- Unlock new spend in FMCG and non-endemic categories (e.g., financial services, travel, DTC), working client-direct and with agency partners.
- Execute a strategic sales plan with input goals, KPIs and revenue targets; manage your sales pipeline forecasting and quarterly revenue delivery.
- For Performance budgets, drive structural integration and ease of use within the Pacvue and Skai ecosystem.
- For Brand budgets, develop full-funnel solutions addressing diverse brand objectives across retail media channels.
- Pioneer go-to-market strategies for non-endemic brands to enter retail media.
- Account Leadership & Relationship Management
- Oversee account performance and drive spend growth within the existing client base.
- Maintain and grow relationships with senior marketing and commercial leaders at clients and their agencies.
- Act as strategic advisor, understanding e-commerce and performance marketing priorities, and opportunities to increase brand spend.
- Present retail media opportunities and ROI cases to boards and senior stakeholders.
- Help non-endemic brands understand retail media value propositions and integration opportunities.
- Develop expert-level knowledge of Flywheel solutions and capabilities, competitive edge, and practical objection handling.
- Contribute to product strategy and sales enablement material based on market experience.
- Expand understanding of how our offering integrates with adjacent platforms, including Pacvue, Skai, leading clean rooms, measurement and audience solutions.
- Stay ahead of industry trends in retail media, performance marketing and brand advertising.
- As the sales team scales, take on manager responsibility.
- Build and mentor a high-performing sales sub-team.
- Establish sales processes, playbooks, and best practices for endemic and non-endemic segments; shareable and reusable.
- Foster a culture of excellence, accountability, and continuous improvement.
Who you are
- Minimum 8 years in direct sales with measurable sales targets and revenue responsibility.
- Proven track record of exceeding sales quotas, closing significant contracts and managing enterprise relationships.
- Experience navigating complex corporate stakeholder environments.
- Has shown success in driving new business development.
Retail Media Expertise
- Has sold RM or Commerce media solutions in the UK, within retail media networks or with another ad platform with a strong commerce offering.
- Deep knowledge of RM networks’ capabilities, programmatic commerce, performance metrics and first-party data strategy in retail environments.
- Proven ability to sell beyond Performance budgets and translate the retail media value proposition to Brand budgets and non-endemics.
- Extensive experience selling to RM agencies, not just client-direct.
UK Market & Ecosystem
- Strong relationships with brand marketing leaders, trading teams, and agencies.
- Extensive network within the London media, marketing and RM ecosystem.
- Understanding of the UK retail landscape and major FMCG/premium brand structures.
- Knowledge of non-endemic brand marketing strategies and buying behaviours.
- Exceptional consultative selling and negotiation expertise.
- Strategic mindset with ability to think beyond this year’s sales goals.
- Excellent communication and presentation skills, experienced at presenting to executive audiences.
- Ability to educate and bring in new market segments.
- Data-driven decision-making and reporting.
- Ability to innovate approaches, including use of AI.
- Ability to collaborate with technical teams, retailer counterparts, and other internal functions.
Technical & Platform Knowledge
- Understanding of Amazon Ads stack (Sponsored Ads, Amazon DSP, AMC).
- Familiarity with RM, commerce and programmatic platforms (Pacvue, Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop) and how they integrate with agency workflows and brand operations.
Specialized Retail Media Exposure
- Background in grocery or FMCG go-to-market strategy.
- Experience with vertical-specific retail media (beauty, fashion, grocery).
- Experience working with non-endemic brands in performance marketing or e-commerce.
- Experience in a start-up or scale-up environment, selling emerging media solutions or to new market segments.
Working at Flywheel
Competitive rewards package and opportunities for career growth; supportive, fun culture.
Inclusive Workforce
Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other legally protected characteristics where the candidate is applying. If you have accessibility requirements, please let us know at recruitment@flywheeldigital.com so we can support you. For more information about data collection, please refer to our Privacy Policy.
Senior Director, Retail Media Partnerships employer: Flywheel Digital
At Flywheel, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. Our supportive culture fosters personal and professional growth, providing competitive rewards and opportunities to lead impactful projects in the rapidly evolving retail media landscape. Join us to be part of a diverse team that values excellence, accountability, and continuous improvement, all while making a meaningful difference in the digital commerce space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Retail Media Partnerships
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Flywheel Digital, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Flywheel Digital!
We think you need these skills to ace Senior Director, Retail Media Partnerships
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Flywheel Digital, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Flywheel Digital and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Flywheel Digital that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Flywheel Digital
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
