Senior Director, Retail Media Partnerships in London

Overview

Flywheel's suite of digital commerce solutions accelerates growth across major digital marketplaces for leading brands. We provide near real-time performance measurement to improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, growth opportunities and support to be your best.

What you'll do

• Lead Business Development & Revenue Growth
  • Unlock new spend in FMCG and non-endemic categories (e.g., financial services, travel, DTC), working client-direct and with agency partners.
  • Execute a strategic sales plan with input goals, KPIs and revenue targets; manage your sales pipeline forecasting and quarterly revenue delivery.
  • For Performance budgets, drive structural integration and ease of use within the Pacvue and Skai ecosystem.
  • For Brand budgets, develop full-funnel solutions addressing diverse brand objectives across retail media channels.
  • Pioneer go-to-market strategies for non-endemic brands to enter retail media.
• Account Leadership & Relationship Management
  • Oversee account performance and drive spend growth within the existing client base.
  • Maintain and grow relationships with senior marketing and commercial leaders at clients and their agencies.
  • Act as strategic advisor, understanding e-commerce and performance marketing priorities, and opportunities to increase brand spend.
  • Present retail media opportunities and ROI cases to boards and senior stakeholders.
  • Help non-endemic brands understand retail media value propositions and integration opportunities.
  • Develop expert-level knowledge of Flywheel solutions and capabilities, competitive edge, and practical objection handling.
  • Contribute to product strategy and sales enablement material based on market experience.
  • Expand understanding of how our offering integrates with adjacent platforms, including Pacvue, Skai, leading clean rooms, measurement and audience solutions.
  • Stay ahead of industry trends in retail media, performance marketing and brand advertising.
  • As the sales team scales, take on manager responsibility.
  • Build and mentor a high-performing sales sub-team.
  • Establish sales processes, playbooks, and best practices for endemic and non-endemic segments; shareable and reusable.
  • Foster a culture of excellence, accountability, and continuous improvement.

Who you are

• Minimum 8 years in direct sales with measurable sales targets and revenue responsibility.
• Proven track record of exceeding sales quotas, closing significant contracts and managing enterprise relationships.
• Experience navigating complex corporate stakeholder environments.
• Has shown success in driving new business development.

Retail Media Expertise

• Has sold RM or Commerce media solutions in the UK, within retail media networks or with another ad platform with a strong commerce offering.
• Deep knowledge of RM networks’ capabilities, programmatic commerce, performance metrics and first-party data strategy in retail environments.
• Proven ability to sell beyond Performance budgets and translate the retail media value proposition to Brand budgets and non-endemics.
• Extensive experience selling to RM agencies, not just client-direct.

UK Market & Ecosystem

• Strong relationships with brand marketing leaders, trading teams, and agencies.
• Extensive network within the London media, marketing and RM ecosystem.
• Understanding of the UK retail landscape and major FMCG/premium brand structures.
• Knowledge of non-endemic brand marketing strategies and buying behaviours.
• Exceptional consultative selling and negotiation expertise.
• Strategic mindset with ability to think beyond this year’s sales goals.
• Excellent communication and presentation skills, experienced at presenting to executive audiences.
• Ability to educate and bring in new market segments.
• Data-driven decision-making and reporting.
• Ability to innovate approaches, including use of AI.
• Ability to collaborate with technical teams, retailer counterparts, and other internal functions.

Technical & Platform Knowledge

• Understanding of Amazon Ads stack (Sponsored Ads, Amazon DSP, AMC).
• Familiarity with RM, commerce and programmatic platforms (Pacvue, Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop) and how they integrate with agency workflows and brand operations.

Specialized Retail Media Exposure

• Background in grocery or FMCG go-to-market strategy.
• Experience with vertical-specific retail media (beauty, fashion, grocery).
• Experience working with non-endemic brands in performance marketing or e-commerce.
• Experience in a start-up or scale-up environment, selling emerging media solutions or to new market segments.

Working at Flywheel

Competitive rewards package and opportunities for career growth; supportive, fun culture.

Inclusive Workforce

Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other legally protected characteristics where the candidate is applying. If you have accessibility requirements, please let us know so we can support you.