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For Companies At a Glance
- Tasks: Drive growth through creative marketing strategies and data-driven campaigns.
- Company: Join Victor, a leading private jet charter company with a focus on innovation.
- Benefits: Enjoy competitive pay, medical cover, and a supportive work-life balance.
- Why this job: Make a real impact in the luxury travel sector while developing your marketing skills.
- Qualifications: Experience in growth marketing, CRM tools, and a passion for creativity.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Are you a highly motivated growth marketer who loves combining creativity with commercial impact? Do you thrive where Marketing and Sales meet, and get energised by unlocking high-value 'unicorn' customers in the world of aviation? Victor, a leading private jet charter company, is seeking a Growth Marketing Manager to accelerate our demand generation. Sitting within the Marketing team, you'll identify high-value opportunities, fix CRM and contractability challenges, and turn insight into imaginative, revenue-generating campaigns that elevate Victor's market presence.
In this role, you will:
- Identify and prioritise 'unicorn' opportunities: Use data, insight and creativity to pinpoint the highest-potential members, then design targeted plays to win and grow them.
- Transform our CRM into a growth asset: Tackle issues around opted-out contacts, consent and data hygiene so that we can re-engage customers in a compliant, high-impact way.
- Build and optimise lifecycle journeys: Design and run automated, multi-channel campaigns (email, WhatsApp and beyond) that nurture prospects and customers from first enquiry through to repeat, high-value bookings.
- Partner hand-in-hand with Sales: Collaborate daily with the Sales teams to align on target accounts, refine lead and account scoring, improve hand-offs, and ensure growth initiatives translate into qualified pipeline and closed revenue.
- Experiment, learn and scale what works: Continuously test new creative concepts, offers, channels and journeys - doubling down on what moves the needle and retiring what doesn’t.
Through this position, you will have the opportunity to:
- Make a measurable impact on revenue by unlocking new demand and maximising the value of our existing customer and prospect base.
- Shape how Victor understands and engages its highest-value customers across regions, from UHNW individuals to corporate and sports clients.
- Deepen your expertise in growth, lifecycle marketing and CRM, working with modern tools such as Salesforce and Braze.
- Play a key role in a dynamic and reputable organisation that combines luxury travel with a strong focus on innovation and climate action, including our market-leading Sustainable Aviation Fuel (SAF) initiatives.
Responsibilities
- High-Value Customer Identification & ABM - 20%: Build a Unicorn Score (propensity + LTV) using CRM and behavioural signals (e.g., aircraft type, route patterns, intent events, net worth proxies, company profile). Run micro-ABM plays for priority segments (UHNW, corporates, sports teams), coordinating with Sales on personalised outreach and content. Spin up creative testbeds (e.g., bespoke landing pages, concierge offers, co-branded content with partners) and measure ROI.
- CRM Hygiene & Audience Activation - 20%: Audit Salesforce/Braze: bounce/opt-out analysis, field hygiene, consent provenance. Design and launch opt-in campaigns and preference-centre strategy aligned to GDPR/PECR/CAN-SPAM. Implement sender reputation and deliverability best practices (authentication, warm-up, sunsetting, cadence control). Train Sales on compliant outreach and consent capture; define single source of truth and governance with Product/Dev.
- Lifecycle & Messaging (Braze / WhatsApp / Push) - 20%: Plan, build, and optimise automated lifecycle programmes: opt-in, reactivation, and quote follow-ups etc. Drive segmentation and personalisation using cohorts from Salesforce/Braze; tailor creative and copy by persona, region (UK/US/UAE), and lifecycle stage. Lead WhatsApp via Braze and content cards/notifications; partner with Content & Dev; iterate on engagement metrics and opt-in growth.
- Sales Partnership & Pipeline Acceleration - 15%: Define MQL/SQL quality criteria, SLAs, and lead-routing rules; run closed-loop reporting and feedback cycles with Sales. Coordinate closely with Sales to understand current market trends and align on tactical and strategic efforts to grow revenue.
- CRO & Web Experience - 10%: Identify friction in key conversion points; deploy A/B tests on the UX across the website. Collaborate with Product/Dev to improve landing pages (speed, relevance, trust signals) and track lift in conversion rates.
- Analytics & Reporting - 10%: Maintain a growth scorecard: deliverability, MQL/SQL, win-rate assist, CAC, LTV, and channel ROI. Build dashboards in Salesforce and Braze; run post-mortems and standardise learnings for the wider team.
- SEO - 5%: Prioritise content to capture high-intent routes/aircraft queries; ensure press and web content are SEO-optimised.
Requirements
- Growth mindset + creativity: Demonstrable track record of devising fresh, on-brand creative that drives measurable lift.
- Lifecycle & CRM expertise: Hands-on experience with Braze (or equivalent), Salesforce, segmentation, deliverability, and consent best practices.
- Experimentation discipline: A/B testing, CRO, and rapid iteration; comfort with ambiguity and hypothesis-led work.
- Sales partnership: Proven success building MQL→SQL programmes, implementing SLAs, and jointly reviewing pipeline with Sales.
- Analytical rigour: Proficient with GA4/BI, attribution, cohorting, and LTV models.
- Organisation & stakeholder management: Highly organised, proactive, and able to lead cross-functional initiatives. Excellent writing skills and attention to detail; strong interpersonal skills and credibility with senior stakeholders.
- Comfortable in a fast-paced, high-expectation environment; a hands-on, "make it happen" attitude.
- Interest in and hands-on use of AI tools: Curiosity about AI in marketing, with examples of using it for research, content, analysis, automation, or workflow optimisation.
Nice to have:
- UHNW/luxury travel familiarity; US and UAE/GCC market understanding; SEO experience.
Tooling & Experience (Tech Stack)
- Must: Braze (or similar ESP/CEP), Salesforce (or similar CRM), GA4, META/WhatsApp for Business.
- Good to have: Mixpanel, SEO suite (SEMrush/Ahrefs), Basic HTML/CSS for email tweaks, Project Management (Jira/Asana).
Working Hours
Core hours are 09:00-18:00. This is a hybrid position, though during probation we ask for full in-office attendance to support onboarding and collaboration.
Benefits
- Victor+: An internal body set up by existing Victor staff to offer our employees educational tools and support for a wide variety of challenging topics such as mental health, financial well-being, and to encourage people to generally take more care over their work-life balance.
- Medical and Insurance Cover: Medical cover by BUPA. Income protection and life assurance.
- Social Development: Victor hosts monthly socials both in person and online to bring the team together and support healthy, professional relationships. You can also take part in team and individual challenges to support charities and local communities, alongside staff wellness activities.
Growth Marketing Manager employer: Fly Victor
Contact Detail:
Fly Victor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the aviation and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with examples of your past campaigns and how they drove results. Bring along some fresh ideas tailored to Victor’s growth strategy. This will not only demonstrate your skills but also your enthusiasm for the role.
✨Tip Number 3
Be a data whiz! Brush up on your analytics skills and be ready to discuss how you’ve used data to inform your marketing strategies. Victor is all about turning insights into action, so showing that you can do this will definitely set you apart from the crowd.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Victor team. Don’t miss out on the chance to make your mark in the private jet charter world!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine! We want to see how you can combine innovative ideas with commercial impact. Share examples of campaigns you've worked on that made a real difference.
Be Data-Driven: We love numbers! Make sure to highlight your experience with data analysis and how you've used insights to drive marketing strategies. Mention any tools like Salesforce or Braze that you've used to optimise campaigns.
Tailor Your Application: Don't just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific requirements of the Growth Marketing Manager role. Show us how your skills align with our mission at Victor!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Fly Victor
✨Know Your Unicorns
Before the interview, dive deep into understanding what makes a 'unicorn' customer for Victor. Research their profiles, behaviours, and preferences. Be ready to discuss how you would identify and engage these high-value customers using data-driven insights.
✨Showcase Your CRM Savvy
Familiarise yourself with CRM tools like Salesforce and Braze. Prepare examples of how you've tackled CRM challenges in the past, such as improving data hygiene or re-engaging opted-out contacts. This will demonstrate your hands-on experience and problem-solving skills.
✨Collaboration is Key
Victor values teamwork between Marketing and Sales. Think of specific instances where you've successfully partnered with sales teams to drive growth. Be ready to discuss how you would align marketing initiatives with sales goals to create a seamless pipeline.
✨Embrace Experimentation
Prepare to talk about your approach to A/B testing and experimentation. Share examples of campaigns where you tested different strategies, what you learned, and how you scaled successful initiatives. This shows your growth mindset and willingness to innovate.
