At a Glance
- Tasks: Lead CRM strategies to enhance customer engagement and drive growth.
- Company: Join Betfair, a leading online betting exchange with a vibrant culture.
- Benefits: Flexible working, £1,000 learning fund, unlimited holiday, and private healthcare.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic team while shaping customer experiences.
- Qualifications: Experience in CRM or digital marketing with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a CRM Manager to join our Customer Marketing Team at Betfair, part of Flutter UK & Ireland. As CRM Manager for Betfair, you will play a pivotal role in driving growth across the UK & Ireland through lifecycle marketing. You will lead the delivery of CRM strategies across activation, retention, and reactivation, creating personalised, data-driven customer experiences across multiple channels.
Reporting to the Senior CRM Campaign Manager and managing two CRM Executives, you will collaborate with CRM, Commercial, Analytics, Brand, Product, Data and Planning teams to deliver innovative customer journeys and automated communications that deepen engagement, strengthen customer value, and drive commercial performance.
What you’ll be working on:
- Delivering CRM strategies that support commercial objectives and customer growth.
- Supporting Planning to translate priorities and propositions into targeted CRM campaigns.
- Driving segmentation, targeting, and personalisation to ensure customers receive relevant communications at the right time.
- Partnering with Analytics and Data teams to define KPIs, measure performance and generate actionable insights.
- Leading test-and-learn initiatives to continuously improve campaign performance.
- Managing the end-to-end execution of campaigns, ensuring quality, accuracy and timely delivery.
- Working closely with Brand teams to ensure communications are consistent, compelling, and aligned to Betfair's tone of voice.
- Ensuring all activity complies with regulatory, GDPR, and data governance requirements.
- Managing and developing two CRM Executives through coaching, performance management, and ongoing support.
How you’ll play to win:
- Proven experience in CRM, lifecycle marketing, or digital marketing roles.
- Strong customer focus, using insight and data to shape communications and experiences.
- Excellent communication and stakeholder management skills, with the ability to influence at all levels.
- Strong commercial awareness and a results-driven approach to performance improvement.
- Ability to manage creative development and campaign execution to a high standard.
- Collaborative working style, building effective relationships across cross-functional teams.
- Experience working within complex matrix organisations and managing multiple stakeholders.
What's in it for you:
- Flexible ways of working – home or office, it’s your choice!
- £1,000 learning fund
- Bonus scheme
- Unlimited Holiday
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
About Betfair:
Imagine a job that doesn’t feel like work at all. At Betfair, we love what we do. Our people are passionate about their work and part of our culture is recognising and celebrating all our successes. Our Gameplan is simple: we play as a team, we play fair and we play to win. Our business was born to create a fairer betting marketplace. Today, we’re the world's biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter.
As part of the UK & Ireland region of Flutter – Betfair is included in a collection of big-hitting entertainment brands such as Paddy Power, PokerStars, Sky Betting & Gaming and tombola. Set your own odds and start a career with Betfair.
About Flutter:
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
CRM Manager in London employer: Flutter
At Betfair, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates success and fosters collaboration. As a CRM Manager, you'll enjoy flexible working arrangements, a generous learning fund, and unlimited holiday, all while being part of a dynamic team that values innovation and personal growth. With access to private healthcare and opportunities for volunteering, Betfair is committed to creating a fulfilling and rewarding environment for its employees.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flutter and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flutter are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flutter on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flutter. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flutter. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flutter:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flutter’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flutter
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flutter will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flutter, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
