At a Glance
- Tasks: Create stunning visuals for top sports betting brands across various platforms.
- Company: Join Flutter, a leader in online sports betting and iGaming.
- Benefits: Enjoy unlimited holiday, private healthcare, and a flexible work environment.
- Other info: Collaborative team culture with opportunities for growth and innovation.
- Why this job: Shape brand identities and make a real impact in the gaming industry.
- Qualifications: Experience in brand design, proficiency in Figma, and a passion for creativity.
The predicted salary is between 60000 - 80000 £ per year.
We have three of the biggest names in sports betting, Betfair, Sky Bet, and Paddy Power. Each has a fiercely distinct identity, a loyal audience, and a presence that spans apps, TV, social, campaigns, and everything in between.
We're looking for a Brand Designer to help bring one of those brands to life across every surface it touches. You'll work within a close-knit Brand Design team, each designer dedicated to a single brand. Day to day, you'll be producing high-quality visual work across product, campaigns, motion, and social, always making sure the brand shows up consistently, distinctly, and with real craft behind it.
This is a role for someone who takes craft seriously, wants to understand brand at a deeper level, and is ready to grow their skills across both digital and marketing contexts.
Brand Differentiation & Identity- Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another.
- Protect each brand's personality, tone, and positioning across every output.
- Actively identify and prevent brand convergence across products and touchpoints.
- Turn brand strategy into tangible, differentiated design direction.
- Define the principles and guardrails for how each brand identity translates into digital UI and in-app experience.
- Create guidelines that Product Designers can act on, practical, opinionated, and rooted in each brand's visual DNA.
- Partner with Product Design to embed brand effectively into interfaces without compromising usability.
- Act as the bridge between Brand, Commercial, Studio, and Product, ensuring brand expression is joined up across all functions.
- Align with Content Designers so visual language and tone of voice work as one.
- Partner with Design Systems teams to encode brand expression into scalable, reusable components.
- Define the right balance between shared foundations and brand-specific expression.
- Ensure brand updates can roll out efficiently and consistently across all platforms.
- Oversee and contribute to high-impact visual work spanning product, campaigns, and brand communications.
- Be the quality filter for brand alignment across all team outputs.
A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion, and beyond.
Some experience working cross-functionally with Brand, Marketing/Commercial, and Studio teams.
Proficiency in Figma and collaborative design tools.
Exposure to brand work in both product and campaign contexts.
Background in online gaming, sports betting, or entertainment.
Working knowledge of AI-powered design tools.
Interest in or experience with motion design or animation.
Familiarity with design systems or component-based thinking.
Curiosity about brand, about the industry, about how design shapes perception.
A belief that strong brands are both consistent and unmistakably distinct.
Flexible ways of working – home or office, it’s your choice!
Twice-yearly bonus (with part of it guaranteed!), Pension contribution scheme, Private healthcare, Invest via the Company Sharesave Scheme, 16 hours paid volunteering time per year, Unlimited holiday.
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry.
Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.
The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Creative Designer / in Leeds
✨Show Off Your Skills with a Killer Portfolio
As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.
✨Get Involved in Design Meetups
Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like Flutter UK&I.
✨Tailor Your Applications
When you’re applying for a full-time role at a creative company like Flutter UK&I, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
✨Leverage Social Media
Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.
We think you need these skills to ace Digital Creative Designer / in Leeds
Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work Flutter UK&I does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at Flutter UK&I.
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at Flutter UK&I. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at Flutter UK&I.
How to prepare for a job interview at Flutter UK&I
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
✨Know Your Design Tools Inside Out
Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
✨Passion Counts
For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to Flutter UK&I. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
