At a Glance
- Tasks: Create stunning brand visuals across digital platforms, campaigns, and social media.
- Company: Join Flutter, a leading online sports betting and iGaming operator with a vibrant culture.
- Benefits: Enjoy flexible working, a £1,000 learning fund, unlimited holiday, and private healthcare.
- Other info: Collaborate with diverse teams and grow your skills in a supportive atmosphere.
- Why this job: Shape brand identities and make a real impact in a dynamic, creative environment.
- Qualifications: Strong portfolio, attention to detail, and experience with Figma and collaborative design tools.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Brand Designer to help bring one of those brands to life across every surface it touches. You'll work within a close-knit Brand Design team, each designer dedicated to a single brand. Day to day, you'll be producing high-quality visual work across product, campaigns, motion, and social, always making sure the brand shows up consistently, distinctly, and with real craft behind it.
This is a role for someone who takes craft seriously, wants to understand brand at a deeper level, and is ready to grow their skills across both digital and marketing contexts.
- Brand Differentiation & Identity
- Define and continuously evolve clear visual territories for each brand, making them immediately recognisable and meaningfully distinct from one another.
- Protect each brand's personality, tone, and positioning across every output.
- Actively identify and prevent brand convergence across products and touchpoints.
- Turn brand strategy into tangible, differentiated design direction.
- Brand Expression in Product
- Define the principles and guardrails for how each brand identity translates into digital UI and in-app experience.
- Create guidelines that Product Designers can act on, practical, opinionated, and rooted in each brand's visual DNA.
- Partner with Product Design to embed brand effectively into interfaces without compromising usability.
- Cross-Team Alignment
- Act as the bridge between Brand, Commercial, Studio, and Product, ensuring brand expression is joined up across all functions.
- Align with Content Designers so visual language and tone of voice work as one.
- Visual Systems & Scalability
- Partner with Design Systems teams to encode brand expression into scalable, reusable components.
- Define the right balance between shared foundations and brand-specific expression.
- Ensure brand updates can roll out efficiently and consistently across all platforms.
- Execution & Quality
- Oversee and contribute to high-impact visual work spanning product, campaigns, and brand communications.
- Hold a high bar for craft, consistency, and detail and bring others up to it through review and critique.
- Be the quality filter for brand alignment across all team outputs.
How you'll do it:
- A portfolio demonstrating brand systems across multiple touchpoints, digital, campaigns, motion, and beyond.
- A strong attention to detail in typography, layout, colour, and visual composition.
- Some experience working cross-functionally with Brand, Marketing/Commercial, and Studio teams.
- Proficiency in Figma and collaborative design tools.
- Open to feedback and collaborative by nature.
Desirable:
- Exposure to brand work in both product and campaign contexts.
- Background in online gaming, sports betting, or entertainment.
- Working knowledge of AI-powered design tools.
- Interest in or experience with motion design or animation.
- Familiarity with design systems or component-based thinking.
What We Value:
- Curiosity about brand, about the industry, about how design shapes perception.
- A team player who shares work early and takes feedback well.
- Attention to detail without losing sight of the bigger picture.
- A belief that strong brands are both consistent and unmistakably distinct.
- Enthusiasm for working across disciplines and learning from those around you.
What's in it for you:
- Flexible ways of working – home or office, it's your choice!
- £1,000 learning fund.
- Twice-yearly bonus (with part of it guaranteed!).
- Pension contribution scheme.
- Private healthcare.
- Access to thousands of Udemy courses.
- Invest via the Company Sharesave Scheme.
- 16 hours paid volunteering time per year.
- Unlimited holiday.
About Flutter: Flutter is the world's leading online sports betting and iGaming operator, with a market leading position in the US and across the world. By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet. The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola. When we're free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game.
StudySmarter Expert Advice🤫
We think this is how you could land Content Digital Designer (Contract) in Leeds
✨Show Off Your Skills with a Killer Portfolio
As a freelance UX/UI designer, your portfolio is your best mate. Make sure to showcase a variety of projects that highlight your design process, not just the final product. Include case studies that tell a story about how you approached the problem and the impact of your design solutions.
✨Get Involved in Design Communities
Dive into online design communities like Dribbble, Behance, or even UX forums on Reddit. These platforms not only allow you to showcase your work but also help you connect with potential clients and fellow designers. Plus, attending local design meetups or online webinars can open up freelance opportunities that aren’t advertised elsewhere.
✨Nail Your Pitch
When reaching out to potential clients, tailor your pitches to their specific needs. Highlight how your skills align with their projects and mention any related work you've done. Remember, clients love to see how you can add value to their business, so be clear about what you can bring to the table.
✨Leverage Social Media for Visibility
Showcase your design work on platforms like Instagram or LinkedIn. Post regularly and engage with your audience; ask for feedback on your designs or share insights into your creative process. This not only builds your brand but can lead to potential clients sliding into your DMs!
We think you need these skills to ace Content Digital Designer (Contract) in Leeds
Some tips for your application 🫡
Showcase Your Design Portfolio:As a freelance UX/UI designer, your portfolio is your golden ticket! Make sure it’s packed with your best work, showcasing your design process, user flows, and final products. Highlight projects that demonstrate not just your aesthetic skills but also your ability to solve real user problems.
Tailor Your Application to Flutter UK&I:When applying for the freelance role of Content Digital Designer (Contract) at Flutter UK&I, take a moment to research their style and design language. Customising your CV and portfolio to align with their brand aesthetics shows you're not just any designer, but the perfect fit for their team.
Crisp and Clear Proposals:When you pitch yourself, be direct about what you can bring to the table. Outline your skills clearly and mention your rates upfront. A straightforward proposal lets Flutter UK&I know you're professional and ready to hit the ground running!
Highlight Collaboration Experience:Freelance roles often involve working with various clients. Make sure to showcase any previous collaboration experiences in your CV. Mention how you’ve worked with developers, marketers, or stakeholders to create designs that keep all parties happy — that's a key selling point for us!
How to prepare for a job interview at Flutter UK&I
✨Showcase Your Portfolio like a Pro
Your portfolio is your calling card, so make sure it’s not just pretty but also tells a story. Arrange your best UX/UI design projects in a way that highlights your thought process, problem-solving skills, and the impact of your work. Talk about the challenges you faced and how you tackled them—freelancers need to show they can handle real-world problems.
✨Use Design Tools Effectively
Familiarity with design tools such as Figma, Sketch, and Adobe XD is crucial in our field. Be ready to discuss your experience with these tools in real scenarios. They might ask specific technical questions about how you’d approach a design problem or your workflow, so brush up on those details and think of examples from your previous freelance projects.
✨Prepare for Client-Centric Questions
As a freelancer, you'll be client-facing, so expect questions about handling client feedback and managing expectations. Prepare examples of how you've dealt with difficult situations or miscommunications in previous projects. Your ability to communicate effectively with clients is a major selling point, and it’s worth stressing how well you can read and meet their needs.
✨Demonstrate Flexibility and Self-Management
Freelance work requires a lot of self-discipline and time management. Be prepared to discuss how you organise your time, juggle multiple clients, and prioritise tasks. Sharing how you've successfully managed deadlines and client relationships in the past can really set you apart from the competition and show that you're more than just a designer—you're a complete package.
