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- Tasks: Lead customer marketing strategy and drive data-driven engagement across global markets.
- Company: Join Betfair, part of Flutter, a leader in online betting and entertainment.
- Benefits: Flexible working, ÂŁ1,000 learning fund, unlimited holiday, and private healthcare.
- Why this job: Shape the future of customer engagement and make a real impact in a dynamic environment.
- Qualifications: Experience in customer marketing planning and strong analytical skills required.
- Other info: Be part of a passionate team that celebrates success and values diverse perspectives.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re looking for a Senior Customer Marketing Planning Manager on an initial 12-month contract, to join our Customer Marketing Team at Betfair part of Flutter UK & Ireland. We’re looking for a strategic and forward‑thinking Senior Customer Marketing Planning Manager to help shape the future of customer engagement at Betfair. You’ll play a key role in defining our marketing strategy, driving commercial growth, and supporting our transformation as we migrate to a new campaigning platform and evolve how we engage customers across global markets. Reporting into the Head of Betfair Customer Marketing, you will represent Betfair’s strategic needs throughout the transformation, ensuring our customer, brand and commercial priorities are embedded into new tools, frameworks and ways of working.
What You’ll Be Working On
- Own the planning, optimisation and governance of our multi‑market customer contact strategy.
- Drive the shift from campaign‑led to data‑driven, customer‑first engagement.
- Work closely with Commercial, Analytics, Brand, Digital, Data, Tech and Operations to deliver consistent, aligned customer experiences.
- Develop omni‑channel contact frameworks that balance brand needs, relevance and responsible contact.
- Translate customer marketing strategy into actionable communication plans across targeting, data selection and creative approach.
- Guide the development of data, intelligence and decisioning needed for future personalisation and automation.
- Support the migration to our new campaigning platform, ensuring business needs are captured.
How You’ll Play To Win
- Proven experience in customer marketing planning, lifecycle marketing or data‑driven Customer Marketing roles.
- Experience in customer engagement or martech transformation within a matrixed organisation.
- Strong understanding of multi‑channel CRM, lifecycle design and segmentation.
- Knowledge of CRM platforms, marketing automation and data activation tools.
- Strong analytical and insight‑generation skills.
- Confident stakeholder management across multiple teams and levels.
- Commercial mindset with strong customer empathy.
- Clear communicator and effective change driver.
What’s In It For You
- Flexible ways of working – home or office, it’s your choice!
- ÂŁ1,000 learning fund
- Twice‑yearly bonus (with part of it guaranteed!)
- Unlimited Holiday
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
About Betfair: Imagine a job that doesn’t feel like work at all! At Betfair, we love what we do. Our people are passionate about their work and part of our culture is recognising and celebrating all our successes. Our Gameplan is simple: we play as a team, we play fair and we play to win. Our business was born to create a fairer betting marketplace. Today, we’re the world's biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter.
About Flutter: Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
Software Engineer - 12 month FTC employer: Flutter Uk & Ireland
Contact Detail:
Flutter Uk & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Software Engineer - 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how you fit into their team, so think about how your skills align with their goals.
✨Tip Number 3
Practice your pitch! You should be able to explain who you are, what you do, and why you’re the perfect fit for the role in just a couple of minutes. Keep it concise and engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Software Engineer - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your customer marketing planning experience and any relevant data-driven roles you've had. We want to see how you can contribute to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with our needs. Be sure to mention your understanding of multi-channel CRM and lifecycle design.
Showcase Your Analytical Skills: Since we're looking for someone with strong analytical abilities, don’t shy away from sharing specific examples of how you've used data to drive customer engagement in your previous roles. We love numbers and insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Betfair!
How to prepare for a job interview at Flutter Uk & Ireland
✨Know Your Stuff
Before the interview, dive deep into Betfair's customer marketing strategies and recent campaigns. Familiarise yourself with their transition to a new campaigning platform and think about how your experience aligns with their goals. This will show that you're not just interested in the role, but also in the company's vision.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, be prepared to discuss specific examples of how you've used data to drive customer engagement or optimise marketing strategies. Bring along any relevant metrics or case studies that highlight your success in data-driven decision-making.
✨Engage with Stakeholders
Stakeholder management is key in this role, so think of examples where you've successfully collaborated across teams. Be ready to share how you navigated challenges and built relationships, as this will demonstrate your ability to work within a matrixed organisation.
✨Communicate Clearly
Effective communication is crucial, especially when driving change. Practice articulating your thoughts clearly and concisely. You might even want to prepare a brief pitch on how you would approach the customer contact strategy at Betfair, showcasing your strategic thinking and creativity.