At a Glance
- Tasks: Lead customer marketing strategy and optimise engagement across global markets.
- Company: Join Betfair, part of Flutter UK & Ireland, a leader in customer marketing.
- Benefits: Flexible working, £1,000 learning fund, unlimited holiday, and private healthcare.
- Other info: Inclusive culture with support for diverse backgrounds and needs.
- Why this job: Shape the future of customer engagement and drive commercial growth.
- Qualifications: Experience in customer marketing planning and strong analytical skills.
The predicted salary is between 60000 - 75000 € per year.
We’re looking for a Senior Customer Marketing Planning Manager on an initial 12‑month contract to join our Customer Marketing Team at Betfair, part of Flutter UK & Ireland. We’re looking for a strategic and forward‑thinking Senior Customer Marketing Planning Manager to help shape the future of customer engagement at Betfair. You’ll play a key role in defining our marketing strategy, driving commercial growth, and supporting our transformation as we migrate to a new campaigning platform and evolve how we engage customers across global markets.
Reporting into the Head of Betfair Customer Marketing, you will represent Betfair’s strategic needs throughout the transformation, ensuring our customer, brand and commercial priorities are embedded into new tools, frameworks and ways of working.
What You’ll Be Working On
- Own the planning, optimisation and governance of our multi‑market customer contact strategy.
- Drive the shift from campaign‑led to data‑driven, customer‑first engagement.
- Work closely with Commercial, Analytics, Brand, Digital, Data, Tech and Operations to deliver consistent, aligned customer experiences.
- Develop omni‑channel contact frameworks that balance brand needs, relevance and responsible contact.
- Translate customer marketing strategy into actionable communication plans across targeting, data selection and creative approach.
- Guide the development of data, intelligence and decisioning needed for future personalisation and automation.
- Support the migration to our new campaigning platform, ensuring business needs are captured.
How You’ll Play To Win
- Proven experience in customer marketing planning, lifecycle marketing or data‑driven Customer Marketing roles.
- Experience in customer engagement or martech transformation within a matrixed organisation.
- Strong understanding of multi‑channel CRM, lifecycle design and segmentation.
- Knowledge of CRM platforms, marketing automation and data activation tools.
- Strong analytical and insight‑generation skills.
- Confident stakeholder management across multiple teams and levels.
- Commercial mindset with strong customer empathy.
- Clear communicator and effective change driver.
What’s In It For You
- Flexible ways of working – home or office, it’s your choice!
- £1,000 learning fund
- Twice‑yearly bonus (with part of it guaranteed!)
- Unlimited Holiday
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
We encourage people from all backgrounds, ways of thinking and working to apply. If you need any adjustments to make this role work for you let us know and we’ll see how we can accommodate them.
Senior Customer Marketing Planning Manager - 12m FTC employer: Flutter Uk & Ireland
At Betfair, part of Flutter UK & Ireland, we pride ourselves on being an exceptional employer that champions flexibility and employee growth. Our vibrant work culture fosters innovation and collaboration, offering a generous benefits package including unlimited holiday, a £1,000 learning fund, and private healthcare, all while supporting your professional development in a dynamic environment focused on customer engagement and transformation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Planning Manager - 12m FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Betfair or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Betfair is all about customer engagement, so think of examples from your past that showcase your strategic thinking and customer-first mindset.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive marketing strategies in previous roles. This will resonate well with the team looking for someone who can help shape their future.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at Betfair.
We think you need these skills to ace Senior Customer Marketing Planning Manager - 12m FTC
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Customer Marketing Planning Manager. Highlight your experience in customer marketing planning and any relevant data-driven projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role at Betfair. Share specific examples of your past successes in customer engagement and how you can help us drive commercial growth.
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Mention any tools or platforms you’ve used and how they’ve helped you in previous roles. We love numbers and insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Flutter Uk & Ireland
✨Know Your Stuff
Make sure you understand the ins and outs of customer marketing planning. Brush up on your knowledge of CRM platforms, data-driven strategies, and omni-channel frameworks. Being able to discuss these topics confidently will show that you're the right fit for the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in customer engagement and martech transformation. Use the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate how you've driven successful outcomes.
✨Engage with Stakeholders
Since this role involves working closely with various teams, be ready to discuss how you've managed stakeholder relationships in the past. Highlight your communication skills and how you've navigated complex organisational structures to achieve your goals.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the company's future marketing strategies or how they plan to evolve their customer engagement. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
