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- Tasks: Drive commercial performance for Football and lead strategic initiatives.
- Company: Join Flutter UK & Ireland, a leader in sports entertainment.
- Benefits: Enjoy flexible working, a ÂŁ1,000 learning fund, and uncapped holiday.
- Why this job: Make an impact in the exciting world of sports betting.
- Qualifications: Proven track record in commercial growth and strong leadership skills.
- Other info: Be part of a diverse team that values innovation and collaboration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
This position is a 12‑month fixed‑term contract. As a Senior Commercial Manager within the Betfair Commercial team, you will be a key strategic driver of commercial performance for Football. You will be accountable for setting and delivering the commercial direction, working across a complex stakeholder landscape to maximise the customer and business value from our products and propositions. This role requires a strong blend of commercial acumen, analytical thinking, leadership, and stakeholder influence.
You will work cross‑functionally with teams including Finance, Operations, Performance, Trading, CVM, Marketing, Content & Media, as well as a broad network of colleagues across other Flutter brands.
How You Will Do ItReporting to the Head of Sports, you will bring a proven track record in delivering commercial growth, ideally within a Sports Betting or related environment. You’ll be an effective leader, capable of influencing senior stakeholders and aligning cross‑functional teams around a clear plan.
Key Responsibilities- Own the P&L for Football, leading day‑to‑day and strategic performance analysis to drive commercial outcomes.
- Develop and lead best‑in‑class commercial strategies and execution plans for the Premier League Season and key events/campaigns (e.g. World Cup and Start of Season), ensuring delivery of performance targets.
- Act as a thought leader on Football propositions, creating and evolving promotions that exceed customer expectations and keep Betfair ahead of the market.
- Lead on measurement and post‑campaign analysis, driving learnings across Betfair and UKI brands to continually raise the bar on ROI and performance.
- Translate complex customer and behavioural data into actionable insights that improve engagement, retention, and commercial performance.
- Define and champion the customer proposition across Football, aligning strategy to market dynamics, customer needs, and competitor activity.
- Drive cross‑functional collaboration across Commercial, Marketing, Brand, CRM, Creative, CVM, Ops, and Performance to ensure unified and effective go‑to‑market execution.
- Oversee and optimise a significant free bet budget, balancing generosity with commercial return and strategic objectives.
- Lead and develop a high‑performing team, providing clear direction, coaching, and accountability to drive personal and business success.
- Coordinate the collation and alignment of commercial and marketing plans across Football, ensuring integrated delivery across departments.
- Act as a senior voice in the Commercial team, supporting broader strategic discussions, and challenging plans to ensure customer‑first, performance‑led thinking.
- Maintain a strong awareness of the betting and broader sports landscape, bringing external perspective and best practices to internal planning.
- Balance long‑term strategic thinking with a strong bias for action and delivery, managing multiple high‑impact projects and deadlines in parallel.
- Bring a mindset of continuous improvement, testing, learning, and iteration to how we approach commercial challenges and opportunities.
- Be a proactive and strategic thinker, capable of translating data and insight into commercial action.
- Possess exceptional analytical skills and commercial judgment.
- Thrive in a collaborative environment and be a role model in team engagement and culture.
- Be an inspiring people manager with experience leading and developing individuals and teams.
- Be confident managing complexity, ambiguity, and competing priorities in a fast‑paced environment.
- Take pride in delivering high‑quality, customer‑first commercial strategies with measurable outcomes.
- Embody our Play Different mindset and Flutter values: Customer First, Change The Game, Win Together, and Free to be Me.
- Flexible ways of working – Hybrid work arrangement that supports your wellbeing & lifestyle.
- ÂŁ1,000 learning fund
- Twice‑yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Competitive family policies and benefits
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year.
- Uncapped holiday
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Seniority level: Director
Employment type: Full‑time
Job function: Sales and Business Development
Industries: Entertainment Providers
Senior Commercial Manager - Football employer: Flutter Uk & Ireland
Contact Detail:
Flutter Uk & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Manager - Football
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Senior Commercial Manager. Highlight your commercial acumen and leadership abilities, and don’t forget to share specific examples of your past successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Don’t hesitate to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Senior Commercial Manager - Football
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Commercial Manager role. Highlight your experience in commercial growth, especially in sports betting, and show how your skills align with what we’re looking for.
Showcase Your Leadership Skills: We want to see your leadership style! Share examples of how you've influenced teams and stakeholders in previous roles. This is key for us, as you'll be leading a high-performing team and driving cross-functional collaboration.
Demonstrate Analytical Thinking: Since this role requires strong analytical skills, include specific instances where you've translated data into actionable insights. We love seeing how you’ve used data to drive commercial outcomes in past projects.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Flutter Uk & Ireland
✨Know Your Numbers
As a Senior Commercial Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to commercial performance in football, such as P&L management and ROI. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role requires strong leadership and the ability to influence stakeholders. Prepare examples of how you've successfully led teams or projects, particularly in a fast-paced environment. Highlight your approach to coaching and developing talent within your team.
✨Understand the Market Landscape
Familiarise yourself with the current trends in sports betting and the broader sports landscape. Be prepared to discuss how these trends could impact Betfair's strategies. Showing that you can think ahead and adapt to market changes will set you apart.
✨Collaborate and Communicate
Cross-functional collaboration is key in this role. Think of examples where you've worked effectively with different departments, like Marketing or Operations. Emphasise your communication skills and how you ensure everyone is aligned towards common goals.
