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- Tasks: Lead exciting marketing campaigns for major events like the World Cup and Cheltenham.
- Company: Join Sky Betting & Gaming, a dynamic and inclusive employer.
- Benefits: Enjoy a competitive salary, career development, and a supportive work environment.
- Why this job: Make a real impact in a fast-paced industry while working with a talented team.
- Qualifications: Experience in marketing and media planning, with strong analytical skills.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Media Planning Manager – Sky Bet (12 month FTC)
As Media Planning Manager, you’ll deliver world‑class marketing campaigns across key events such as Cheltenham, The World Cup and the start of the new football season.
Location: Leeds, Dublin, London
FTC of 12 months to cover maternity
Responsibilities
- Develop and implement the Media Strategy to support key marketing campaigns and BAU activity.
- Work closely with relevant internal teams (Marketing, Commercial Planning, Brand and Creative, CRM, Customer Engagement) to ensure marketing plans and media strategies are aligned to marketing and business strategy.
- Ensure ATL and digital campaigns work in conjunction to provide a truly coordinated campaign for overall efficiency.
- Drive forward media capabilities/diversification of channels.
- Ensure effective critical metrics measurement strategy in place to drive optimum performance.
- Deliver Media PCAs and regular reporting on performance that will feed into the overall Marketing/campaign performance reviews.
- Handle an eight‑figure media budget, optimising the media mix in‑line with performance and objectives.
- As a line manager, take responsibility for the performance, development and engagement of your direct reports.
- Compliance/Legal relationship for non‑digital media channels.
Qualifications
- Significant marketing experience, preferably with good knowledge of developing coordinated ATL media campaigns and delivering media plans.
- Experience planning multi‑channel marketing and past experience in delivering media campaigns across channels such as TV, VOD, Radio, Digital Audio, Print, OOH, Brand Partnerships (although not all vital).
- Have experience of setting media strategies to support marketing campaigns, ensuring performance meets business objectives and is measurable throughout the process.
- Experience in leading relationships with Media Agencies and core media third parties.
- Be commercially savvy and able to make decisions that will see us spending budget in the right areas to improve return on investment.
- Highly analytical with the ability to interpret and deliver data into significant insights and actions.
- Experience managing and influencing key customers at all levels.
- Experience in people management.
- Naturally collaborative, and with a desire to be part of a highly successful team rather than just being a highly successful individual.
About Sky Betting & Gaming
At Sky Betting & Gaming, better is just the beginning. We aim to support you in building a fulfilling career and encouraging a sense of belonging by providing everything you need to succeed.
Sky Betting & Gaming is part of the UK & Ireland region of Flutter, a collection of iconic brands including Sky Bet, Sky Vegas, Sky Bingo, Sky Casino and Sky Poker.
We work to be an inclusive employer and encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don\’t have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
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Media Planning Manager - Sky Bet (12 month FTC) employer: Flutter Uk & Ireland
Contact Detail:
Flutter Uk & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planning Manager - Sky Bet (12 month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Sky Bet. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in interviews! Prepare examples of how you've delivered successful media campaigns and how you’ve managed budgets. We want to see your experience in action!
✨Tip Number 3
Be ready to discuss metrics! We love data-driven decisions, so come armed with insights on how you've measured campaign performance and optimised strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Media Planning Manager - Sky Bet (12 month FTC)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Media Planning Manager role. Highlight your experience with ATL and digital campaigns, and how you've successfully managed media budgets in the past. We want to see how your skills align with our needs!
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to include examples of how you've used data to drive marketing decisions. We love seeing candidates who can turn numbers into actionable insights, so let us know how you've done this before!
Demonstrate Collaboration: This position is all about teamwork, so share experiences where you’ve worked closely with different teams. Whether it’s Marketing, CRM, or Creative, we want to know how you’ve collaborated to achieve successful campaigns. Show us that you’re a team player!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. Don’t miss out on this opportunity to join our fantastic team!
How to prepare for a job interview at Flutter Uk & Ireland
✨Know Your Media Strategy
Before the interview, brush up on your knowledge of media strategies, especially in relation to ATL and digital campaigns. Be ready to discuss how you would develop and implement a media strategy for key events like the World Cup or Cheltenham.
✨Showcase Your Analytical Skills
Prepare examples that demonstrate your ability to interpret data and turn it into actionable insights. Discuss how you've previously measured campaign performance and optimised media budgets to improve ROI.
✨Collaborate Like a Pro
Since this role involves working closely with various internal teams, think of instances where you've successfully collaborated with others. Highlight your experience in managing relationships with media agencies and how you ensure alignment across different departments.
✨Be Ready to Discuss People Management
As a line manager, you'll be responsible for your team's performance and development. Prepare to talk about your leadership style, how you engage and motivate your team, and any specific successes you've had in people management.