At a Glance
- Tasks: Lead exciting marketing campaigns for major events like the World Cup and Cheltenham.
- Company: Join Sky Betting & Gaming, a dynamic and inclusive employer.
- Benefits: Enjoy a competitive salary, career development, and a supportive work environment.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make a real impact in a fast-paced industry while working with a talented team.
- Qualifications: Experience in marketing and media planning, with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Media Planning Manager – Sky Bet (12 month FTC)
As Media Planning Manager, you’ll deliver world‑class marketing campaigns across key events such as Cheltenham, The World Cup and the start of the new football season.
Location: Leeds, Dublin, London
FTC of 12 months to cover maternity
Responsibilities
- Develop and implement the Media Strategy to support key marketing campaigns and BAU activity.
- Work closely with relevant internal teams (Marketing, Commercial Planning, Brand and Creative, CRM, Customer Engagement) to ensure marketing plans and media strategies are aligned to marketing and business strategy.
- Ensure ATL and digital campaigns work in conjunction to provide a truly coordinated campaign for overall efficiency.
- Drive forward media capabilities/diversification of channels.
- Ensure effective critical metrics measurement strategy in place to drive optimum performance.
- Deliver Media PCAs and regular reporting on performance that will feed into the overall Marketing/campaign performance reviews.
- Handle an eight‑figure media budget, optimising the media mix in‑line with performance and objectives.
- As a line manager, take responsibility for the performance, development and engagement of your direct reports.
- Compliance/Legal relationship for non‑digital media channels.
Qualifications
- Significant marketing experience, preferably with good knowledge of developing coordinated ATL media campaigns and delivering media plans.
- Experience planning multi‑channel marketing and past experience in delivering media campaigns across channels such as TV, VOD, Radio, Digital Audio, Print, OOH, Brand Partnerships (although not all vital).
- Have experience of setting media strategies to support marketing campaigns, ensuring performance meets business objectives and is measurable throughout the process.
- Experience in leading relationships with Media Agencies and core media third parties.
- Be commercially savvy and able to make decisions that will see us spending budget in the right areas to improve return on investment.
- Highly analytical with the ability to interpret and deliver data into significant insights and actions.
- Experience managing and influencing key customers at all levels.
- Experience in people management.
- Naturally collaborative, and with a desire to be part of a highly successful team rather than just being a highly successful individual.
About Sky Betting & Gaming
At Sky Betting & Gaming, better is just the beginning. We aim to support you in building a fulfilling career and encouraging a sense of belonging by providing everything you need to succeed.
Sky Betting & Gaming is part of the UK & Ireland region of Flutter, a collection of iconic brands including Sky Bet, Sky Vegas, Sky Bingo, Sky Casino and Sky Poker.
We work to be an inclusive employer and encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don\'t have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
Media Planning Manager - Sky Bet (12 month FTC) in Leeds employer: Flutter Uk & Ireland
Sky Betting & Gaming is an exceptional employer that prioritises your career growth and fosters a collaborative work culture. With a focus on inclusivity and support, you will have the opportunity to lead impactful marketing campaigns while managing a significant media budget in a vibrant city like Leeds, Dublin, or London. Join us to be part of a dynamic team where your contributions are valued and your professional development is encouraged.
StudySmarter Expert Advice🤫
We think this is how you could land Media Planning Manager - Sky Bet (12 month FTC) in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Flutter Uk & Ireland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Flutter Uk & Ireland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Flutter Uk & Ireland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Flutter Uk & Ireland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Planning Manager - Sky Bet (12 month FTC) in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Flutter Uk & Ireland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Flutter Uk & Ireland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Flutter Uk & Ireland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Flutter Uk & Ireland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Flutter Uk & Ireland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Flutter Uk & Ireland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
